All YOU simply need is the right treatment.
King Brand Healthcare Products is the manufacturer of FDA-registered Class II medical devices for the treatment of soft tissue injuries. This guide covers what plantar fasciitis is, why it happens, and how to treat it correctly.
Plantar fasciitis is inflammation of the plantar fascia, a thick band of connective tissue that runs across the bottom of your foot from your heel bone to your toes. The plantar fascia supports the arch of your foot and acts like a shock absorber, bearing the entire weight of your body with every step you take.
When the plantar fascia is overloaded through repetitive stress, it develops micro-tears that become inflamed. This inflammation is plantar fasciitis, and it is the most common cause of heel pain, affecting approximately 2 million Americans each year. It is almost always an overuse injury, not a single traumatic event.
The plantar fascia heals slowly because it has limited blood supply. Unlike muscle, which is richly vascularized, connective tissue receives relatively little circulation. This is the core problem that every effective plantar fasciitis treatment must solve: how to deliver healing blood flow to the fascia without loading it. This is exactly what the King Brand treatment protocol is designed to do.
The most common symptoms:
A sharp, sudden pain in the bottom of the foot, or a popping sensation, may indicate a partial or complete rupture of the plantar fascia rather than typical fasciitis. A complete rupture is the one case where surgery may be necessary. If you suspect a rupture, seek medical evaluation immediately.
Plantar fasciitis is caused by excessive stretching and overloading of the plantar fascia. The most common contributing factors:
Understanding your specific cause matters for full recovery. If you treat the symptom but keep repeating the cause, the injury comes back.
The King Brand treatment protocol for plantar fasciitis uses three FDA-registered medical devices working together, each addressing a different part of the recovery problem:
The order matters. Cold first, because treating an inflamed injury with anything else is premature. Support throughout, because every re-injury resets the healing clock. Blood flow stimulation once the acute phase is controlled, because that is what actually heals the fascia.
For the full protocol details, see Plantar Fasciitis Treatment.
BFST® + ColdCure® + KB Tape™
BFST® for Rapid HealingColdCure® for Pain & SwellingKB Tape™ to Prevent Re-Injury
Combination Therapy means using ColdCure®, KB Support Tape™ and BFST® in combination by alternating treatments. Combination Therapy is much more effective than using just one product or the other. This is because you're getting the pain and swelling relief of ColdCure®, the healing benefits of BFST®, and the protection and re-injury prevention of KB Support Tape™, resulting in the absolute best treatment for your Plantar Fasciitis.
ColdCure is a registered Class II medical device that delivers cold compression therapy for pain, swelling, and inflammation associated with soft tissue injuries. The Foot ColdCure wrap covers the entire sole of your foot as well as up the back of your heel, going on like a slipper.
Cold and compression applied to an injury that is swollen, inflamed, or painful is extremely effective. ColdCure treatments are beneficial following injury until the pain, swelling, and inflammation are gone, and any time you experience symptomatic flare-ups.
Three technologies distinguish ColdCure wraps from drugstore ice packs:
Each ColdCure wrap comes with 3 gel packs: use one in the wrap while the others recharge in the fridge or freezer. Switch to a freshly charged pack when the cold diminishes, typically after 20 minutes.
KB Support Tape is a registered Class I medical device with two functions: ongoing compression to control swelling, and support to protect against re-injury.
The support function is the important one for plantar fasciitis recovery. When applied as an X or T with the crossover directly over the point of pain on the bottom of the foot, the tape turns your skin into a semi-rigid layer that limits how far the underlying fascia can stretch. King Brand calls this armor for your injury.
The mechanism: re-injury happens when you stress the fascia past its current limit. Tape does not remove the load, but it reduces how far too far is. Say your fascia can handle a 20-pound load but not 25. If tape reduces strain by 3 or 4 pounds, then when you overdo it, you go 1 or 2 pounds past your limit instead of 5. Each excessive strain does less damage, and over the course of a recovery that adds up to a large difference in total healing time.
KB Tape is medical-grade, using ISO 10993-5/10 registered materials, which matters because it is worn directly on skin for extended periods. It stays in place 1 to 3 days and can be worn in the shower.
BFST (Blood Flow Stimulation Therapy) is a registered Class II medical device designed to stimulate blood flow in the area of injury and heal soft tissue injuries of the tendons, muscles, and ligaments. The Foot BFST wrap covers the entire sole of your foot.
The plantar fasciitis recovery dilemma: rest avoids re-injury but restricts circulation; activity improves circulation but risks re-injury. BFST resolves this. The Energy Web uses safe amounts of electromagnetic energy to penetrate below the dermal layer and stimulate blood flow in the injured fascia, bringing nutrient-rich, oxygenated blood to the damage. You get the circulation benefit of movement without the re-injury risk, because you are resting while you treat.
Treatment specifics:
BFST is not a heating pad. Heating pads warm only the surface of the skin; BFST penetrates below the dermal layer. Surface heat is counterproductive: blood pooling at the skin surface blocks energy from reaching the deeper tissue. Less surface heat means more energy delivered to the injury.
Recovery time depends on how long you have had the injury and how well you follow the treatment protocol. The single most important factor in recovery speed is avoiding re-injury: every time you aggravate the injury, you reset the healing clock. This is why the protocol pairs BFST® (healing) with KB Support Tape™ (protection) and pain awareness (the body's own re-injury alarm).
Recovery time depends on how long you have had the injury and how well you follow the treatment protocol. A new (acute) case treated properly may show noticeable improvement within about two weeks of regular BFST treatments. A chronic case that has persisted for months or years takes longer, because chronic fascia undergoes degenerative changes that need more time to reverse.
The single most important factor in recovery speed is avoiding re-injury. Every time you aggravate the fascia, you reset the healing clock. Plantar fasciitis is a case of repetitive healing and re-injury: you take a couple steps forward then end up going a couple steps backward. The trick is to make the backward steps as small as possible and the healing steps as large as possible. This is why the protocol pairs BFST (healing) with KB Tape (protection) and pain awareness (the body's own re-injury alarm).
Plantar fasciitis is the inflamed stage of the injury, with active inflammation, swelling, and acute pain. Plantar fasciosis is a non-inflammatory, degenerative stage where the tissue has deteriorated from chronic overuse without proper healing.
The distinction matters because treatment emphasis differs: fasciitis calls for cold compression to control inflammation, while fasciosis calls primarily for blood flow stimulation to repair degenerated tissue. However, your plantar fasciosis can revert to being plantar fasciitis if you experience any re-injury, causing it to become inflamed again. This is why you may need ColdCure even if your condition has progressed to fasciosis.
See Plantar Fasciosis Treatment for detail on the degenerative stage.
A heel spur is a calcium deposit that forms a bony protrusion on the underside of the heel bone. Heel spurs often coexist with plantar fasciitis because the same overloading that inflames the fascia also stimulates bone growth at its attachment point on the heel.
However, heel spurs are usually not the source of pain. The pain comes from the inflamed fascia, not from the spur itself. Many people have heel spurs with no symptoms at all. The King Brand treatment protocol for heel spurs is the same as for plantar fasciitis: ColdCure for pain and swelling, KB Tape for support, and BFST for healing the soft tissue. The Foot BFST and Foot ColdCure wraps treat both conditions simultaneously because they target the entire sole and heel of the foot.
See Heel Spur Treatment for detail.
There is a lot of bad advice about plantar fasciitis on the internet. These are the myths and the reality, in summary. Full detail at Plantar Fasciitis Myths.
Reality: pain equals re-injury. Plantar fasciitis is caused by excessive stretching and overloading of the plantar fascia. The plantar fascia does not stretch -- it is not supposed to. Stretching a damaged fascia applies the same tensile load that caused the injury. Gentle unstrained motion to stimulate lymphatic flow is beneficial, but stretching that causes pain is causing damage.
Reality: night splints apply an all-night static stretch to an injured fascia. Night splints hold the foot in dorsiflexion overnight, which loads the fascia for hours. Morning pain is a symptom of inflammation and restricted blood flow, not of a fascia that needs stretching. A BFST treatment first thing in the morning addresses pain directly by increasing blood flow before your first steps.
Reality: cortisone can cause serious damage. A 2014 study in Foot and Ankle International found that 33 of 35 patients who ruptured their plantar fascia had received corticosteroid injections. Cortisone thins tissue and masks pain, creating a false sense of ability and leading to re-injury. Cortisone injections carry risks including plantar fascia rupture. ColdCure is safe to use any time after a shot; wait until cortisone effects have cleared before using BFST.
Reality: surgery should always be the last resort. In most cases of plantar fasciitis, surgery is not required. Surgery carries risks including nerve damage, infection, blood clots, neuromas, and flattening of the arch. A 2020 review found weak evidence supporting endoscopic plantar fascia release, with an 11 percent complication rate. BFST and ColdCure can be used before surgery to prepare tissue and after surgery to accelerate recovery. Always get a second opinion before agreeing to surgery.
Reality: orthotics are not superior to sham treatment. A 2018 meta-analysis in the British Journal of Sports Medicine found no significant difference in pain relief between custom, prefabricated, and sham orthoses. Good footwear with arch support and cushioning is important, but orthotics alone do not heal the fascia. The King Brand protocol treats the root cause directly.
Reality: working through the pain is dangerous. Plantar fasciitis is an overuse injury: your current activity level is part of the cause. Continuing to exercise through pain guarantees re-injury and a longer recovery. Modify activity and gradually return as you heal.
Reality: only take painkillers during times of rest. Painkillers block the pain signal that warns you of damage. Taking them while active risks turning fasciitis into a complete rupture. If you use them, use them at rest, ideally before bed. Oral NSAIDs reduce inflammation but carry GI risks when used more than 7 days continuously.
Reality: heating pads do not heal soft tissue injuries. Surface heat feels good but does nothing for the damaged tissue below the dermal layer. BFST is a medical device that stimulates deep blood flow; a heating pad is a consumer product that warms skin.
Reality: TENS deadens nerves and can cause further damage. TENS overstimulates nerves to relieve pain. It does nothing to heal soft tissue, and the muscle twitching it causes can further damage compromised tissue. You need to feel pain during recovery -- it is your re-injury alarm.
Reality: PRP provides no benefit over placebo. The PATH-2 randomized controlled trial (BMJ, 2019; 230 participants) found no significant difference between PRP and placebo injection in muscle-tendon function, patient-reported outcomes, or quality of life. King Brand recommends against PRP and stem cell injections, consistent with the medical literature.
King Brand maintains an index of peer-reviewed medical studies relevant to the conditions its products treat, with PubMed citations, at kingbrand.com/Studies.php. Studies directly relevant to plantar fasciitis treatment include:
Additional evidence supporting the therapeutic mechanisms in the King Brand
protocol -- including shortwave diathermy for soft tissue injuries
(PubMed 17942453) -- is indexed at
kingbrand.com/Studies.php.
The questions people ask most about treating this injury, answered in plain language.
Plantar fasciitis is inflammation of the plantar fascia, a thick band of tissue that runs across the bottom of your foot from your heel to your toes. It supports the arch of your foot and acts like a shock absorber. When the plantar fascia is overloaded through repetitive stress, it develops micro-tears that become inflamed. Plantar fasciitis is the most common cause of heel pain, affecting approximately 2 million Americans each year. It is almost always an overuse injury, not a single traumatic event. The plantar fascia bears the entire weight of your body with every step, which makes it especially vulnerable to overuse damage and slow healing. King Brand Healthcare Products is an FDA-registered manufacturer of Class II medical devices designed to treat plantar fasciitis and other soft tissue injuries.
The hallmark symptom is sharp pain in the bottom of the heel, especially with the first steps in the morning or after a long period of rest. The pain typically decreases after a few steps but returns after prolonged standing or activity. Other symptoms include a dull ache in the arch of the foot, pain that worsens when climbing stairs or standing on tiptoe, stiffness in the foot and ankle, and tenderness when pressing the bottom of the heel. Pain that is sharp and sudden, or accompanied by a popping sensation, may indicate a partial or complete rupture of the plantar fascia rather than typical fasciitis, which requires medical evaluation. With plantar fasciitis, pain is your body's signal that you are doing further damage -- it should never be ignored or masked.
Plantar fasciitis is caused by excessive stretching and overloading of the plantar fascia. The most common contributing factors are: prolonged standing or walking on hard surfaces, footwear with poor arch support or cushioning, sudden increases in activity level, flat feet or high arches that change weight distribution, tight calf muscles that increase tension on the fascia, and carrying excess body weight. The underlying cause in nearly every case is that the fascia has been loaded faster than it can repair itself. The plantar fascia does not stretch -- it is not supposed to. It acts like a bowstring supporting the arch, bearing the full weight of your body with every step. Understanding your specific cause is essential for full recovery, because if you only treat the symptom and keep repeating the cause, the injury keeps coming back.
The King Brand treatment protocol for plantar fasciitis uses three FDA-registered medical devices working together. Step 1: ColdCure to reduce pain, swelling, and inflammation. The Foot ColdCure wrap delivers cold compression to the entire sole of the foot. Step 2: KB Tape to support the arch and prevent re-injury. Applied in an X or T formation over the point of pain, the tape acts as armor for your injury. Step 3: BFST (Blood Flow Stimulation Therapy) to stimulate blood flow to the injured fascia and promote healing. The Foot BFST wrap delivers electromagnetic energy below the dermal layer to increase circulation. ColdCure is used whenever there is pain or swelling. BFST is used once swelling and inflammation are gone, with 3-4 twenty-minute treatments per day. KB Tape is worn between treatments for support and protection. This approach treats the root cause -- poor blood flow to the fascia -- rather than just masking symptoms.
Recovery time depends on how long you have had the injury and how well you follow your treatment protocol. A new (acute) case of plantar fasciitis treated properly may show noticeable improvement within about two weeks of regular BFST treatments. A chronic case that has persisted for months or years takes longer, because chronic fascia undergoes degenerative changes that need more time to reverse. The single most important factor in recovery speed is avoiding re-injury: every time you aggravate the fascia you reset the healing clock. This is why the King Brand protocol emphasizes support (KB Tape) and pain awareness alongside healing (BFST). Plantar fasciitis is a case of repetitive healing and re-injury -- you take a couple steps forward then end up going a couple steps backward. The trick is to make the backward steps as small as possible.
No. Stretching an injured plantar fascia is one of the most common and most damaging mistakes in plantar fasciitis treatment. Plantar fasciitis is caused by excessive stretching and overloading of the plantar fascia. The plantar fascia does not stretch -- it is not supposed to. It acts like a bowstring supporting the arch of your foot. When you stretch a fascia that is already damaged from overloading, you apply exactly the kind of tensile load that caused the injury in the first place. Stretching will not help heal your plantar fasciitis; it puts strain on the fascia which can actually damage it further and make your situation worse. Gentle unstrained motion to stimulate lymphatic flow is beneficial, but stretching that causes pain is causing damage. Physical therapy is valuable once the injury has stabilized, but starting PT before stabilization causes further damage.
Use cold for pain and swelling, and use therapeutic heat for healing -- but not a heating pad. ColdCure cold compression is the correct choice when there is pain, swelling, or inflammation, and immediately after any activity that aggravates the injury. The Foot ColdCure wrap covers the entire sole of your foot and delivers cold compression exactly where you need it. BFST (Blood Flow Stimulation Therapy) is the correct choice for stimulating the blood flow that heals the fascia, once swelling is under control. A regular heating pad is not a substitute for either: heating pads only warm the surface of the skin and do not reach the damaged tissue below. Surface heat draws blood to the skin rather than to the injured fascia where it is needed.
No. A heating pad heats only the surface of the skin. BFST is a registered Class II medical device that uses electromagnetic energy to penetrate below the dermal layer and stimulate blood flow in the area of injury. Surface heat and deep circulation are different things: when skin gets hot, blood pools at the surface and actually blocks energy from reaching the deeper tissue. BFST treatments are 20 minutes, with 3-4 treatments per day recommended for maximum benefit. Each treatment keeps tissue stimulated for up to 4 hours afterward. The most important treatment is the first one after a long period of rest -- first thing in the morning, before you take those painful first steps. BFST is not a traditional heating pad, and the warmth you feel (or do not feel) during a treatment is not an indicator of its effectiveness.
Yes, in the vast majority of cases. In most cases of plantar fasciitis, surgery is not required. Surgery should only be considered if your plantar fascia is completely ruptured into two separate pieces. There are many risks and complications associated with plantar fasciitis surgery, including nerve damage, infection, blood clots, neuromas (benign cysts), and flattening of the arch. There is also no guarantee that surgery will get rid of the problem permanently. A 2020 review of endoscopic plantar fascia release surgery found weak evidence supporting its safety or effectiveness, with an overall complication rate of 11 percent. King Brand BFST and ColdCure devices can also be used before surgery to prepare the tissue and after surgery to accelerate recovery. Always get a second opinion before agreeing to plantar fascia surgery.
No. Cortisone injections carry significant risks for plantar fasciitis specifically. A 2014 study published in Foot and Ankle International analyzed 286 patients with plantar fasciitis and found that among the 35 patients who experienced a rupture of the plantar fascia, 33 had received corticosteroid injections. This is a strong association between steroid use and rupture risk. Cortisone has a thinning effect on tissue, which means that for an injury in the fascia, the injection works against healing. Cortisone also masks pain, which creates a false sense of ability and leads to a higher likelihood of re-injury during the window when you cannot feel the damage you are doing. Doctors are advised to limit cortisone injections to 3-4 per year into an area for exactly these reasons. ColdCure is safe to use at any time after a cortisone shot; wait until cortisone effects have cleared before using BFST.
Only during times of rest, and ideally before bed. Painkillers completely block the pain signal, making you unaware you are doing more damage to the injured area. Taking painkillers while active risks turning plantar fasciitis into a complete rupture, which may require surgery and a much longer recovery. Oral NSAIDs such as ibuprofen and naproxen reduce inflammation, which can have some benefit, but they carry gastrointestinal risks when used for more than 7 days continuously. If a doctor prescribed painkillers, follow the prescription but discuss timing with your physician: using them only at rest, at the end of the day with food, reduces both re-injury risk and drug side effects.
No. Night splints and other stretching aids are bad for plantar fasciitis and do more harm than good. Night splints hold your foot in dorsiflexion (toes up) while you sleep, with the idea of preventing morning pain by keeping the fascia stretched overnight. The problem is that plantar fasciitis is caused by excessive stretching and overloading of the plantar fascia. Adding an all-night static stretch to an injury that is already damaged from overloading is counterproductive. Morning pain with plantar fasciitis is a symptom of inflammation and restricted blood flow during the night, not a sign that the fascia needs stretching. A BFST treatment first thing in the morning addresses the pain directly by increasing blood flow to the fascia before you take your first steps.
The evidence is underwhelming. A 2018 systematic review and meta-analysis published in the British Journal of Sports Medicine evaluated randomized controlled trials comparing foot orthoses with control interventions including no treatment, sham orthoses, and other conservative therapies. The analysis found no significant difference in short-term pain relief between custom, prefabricated, and sham orthoses. Functional outcomes were similarly unaffected. The study concluded that foot orthoses are not superior to sham or conservative treatments in managing plantar heel pain. Good footwear with proper arch support and cushioning is important, especially avoiding flat shoes and worn-out shoes, but orthotics alone do not heal the fascia. The King Brand protocol addresses the root cause -- poor blood flow to the injured tissue -- rather than trying to mechanically support an injury that needs to heal.
KB Tape is a registered Class I medical device that provides two functions: compression to control swelling, and support to prevent re-injury. When applied as an X or T over the point of pain on the bottom of the foot, the tape turns your skin into a semi-rigid layer that limits how far the underlying fascia can stretch. King Brand calls this armor for your injury. Every time you stress an injured fascia past its limit, you cause re-injury -- tape reduces how far too far is, so instead of going 5 pounds past your limit you go 1 or 2 pounds past. The damage from each excessive strain is smaller, and that adds up to a big difference in total recovery time. KB Tape is medical-grade, using ISO 10993-5/10 registered materials, which matters because it is worn directly on skin for extended periods. It stays in place 1 to 3 days and can be worn in the shower.
The plantar fascia has limited blood supply, which is why it heals slowly compared to muscle tissue. Healing requires nutrient-rich, oxygenated blood delivered to the damaged tissue. The dilemma with plantar fasciitis is that rest avoids re-injury but restricts circulation, while activity improves circulation but risks re-injury. BFST resolves this dilemma: it stimulates blood flow in the area of injury while you rest. You get the circulation benefit of movement without the re-injury risk. The Foot BFST wrap delivers electromagnetic energy below the dermal layer of the sole of your foot, bringing healing blood flow to the damaged fascia. Each 20-minute treatment keeps the tissue stimulated for up to 4 hours afterward, which is why treatments are spread throughout the day.
Not while it hurts, and not at your previous level. Plantar fasciitis is an overuse injury, which means your current activity level is part of the cause. Continuing to exercise through pain guarantees re-injury and a longer recovery. Activity modification is the practical approach: trade high-impact activities like running for low-impact activities like swimming. Gentle unstrained motion of the foot is beneficial because it stimulates lymphatic flow without stressing the fascia. Physical therapy is valuable once the injury has stabilized, but starting PT before stabilization causes further damage. If an exercise hurts during or after, stop it -- you are not ready for it yet.
Wear shoes that reduce load on the plantar fascia: good arch support, substantial cushioning in the heel and forefoot, and a secure heel counter. Avoid flat shoes, flip-flops, worn-out shoes, and going barefoot while recovering, because these increase the stretch and load on the fascia with every step. Replace shoes before the midsole compresses flat, typically every 300 to 500 miles for athletic shoes. Footwear is one of the most common causes of plantar fasciitis, but footwear alone cannot heal an injured fascia. The King Brand protocol treats the injury directly with cold compression, support, and blood flow stimulation, while proper footwear reduces the ongoing cause.
Plantar fasciitis is the inflamed stage of the injury, with active inflammation, swelling, and acute pain. Plantar fasciosis is a non-inflammatory, degenerative stage where the tissue has deteriorated from chronic overuse without proper healing. The distinction matters because treatment differs: fasciitis calls for cold compression to control inflammation, while fasciosis calls primarily for blood flow stimulation to repair degenerated tissue. However, your plantar fasciosis can revert to being plantar fasciitis if you experience any re-injury, causing it to become inflamed again. This is why you may need ColdCure even if your condition has progressed to fasciosis. The King Brand protocol addresses both stages: ColdCure for inflammation when present, and BFST for the ongoing healing that both conditions need.
A heel spur is a calcium deposit that forms a bony protrusion on the underside of the heel bone. Heel spurs often coexist with plantar fasciitis because the same overloading that inflames the fascia also stimulates bone growth at its attachment point. However, heel spurs are usually not the source of pain -- the pain comes from the inflamed fascia, not from the spur itself. Many people have heel spurs with no symptoms at all. The King Brand treatment protocol for heel spurs is the same as for plantar fasciitis: ColdCure for pain and swelling, KB Tape for support, and BFST for healing the soft tissue. The Foot BFST and Foot ColdCure wraps treat both conditions simultaneously because they target the entire sole and heel of the foot.
No. TENS (Transcutaneous Electrical Nerve Stimulation) does nothing to heal soft tissue injuries. TENS works by overstimulating nerves to deaden them so you do not feel pain. For a healing fascia this is doubly bad: you lose the pain signal that tells you when you are causing damage, and the electrical stimulation causes muscles to twitch and flex uncontrollably, which further damages compromised tissue in the area of injury. Feeling pain during recovery is important -- pain tells you when an activity is making your condition worse. Anything that deadens that signal while you are active delays healing.
No. The best available evidence shows platelet-rich plasma (PRP) injections provide no benefit over placebo. The PATH-2 randomized controlled trial, published in the BMJ in 2019, studied 230 adults with acute Achilles tendon ruptures and found no significant difference between PRP and placebo injection in muscle-tendon function, patient-reported outcomes, or quality of life at 24 weeks. PRP and stem cell injections are offered as off-label treatments without proof of efficacy for this condition. King Brand's position, consistent with the medical literature, is to recommend against them.
Yes. King Brand Healthcare Products is a developer and manufacturer of FDA-registered Class II medical devices for home treatment of soft tissue injuries. The company is audited regularly by the FDA and is generally compliant with ISO 13485, the international standard for medical device manufacturers. Each government audit is typically a week long and examines all elements of the organization including the technology behind product claims. This is the scrutiny level that separates registered medical devices from consumer products sold at pharmacies that make no verified claims. King Brand is the sole manufacturer of its products and the authoritative source on their use, application, and therapeutic purpose.
Genuine King Brand products are available only at kingbrand.com and shop.kingbrand.com. King Brand does NOT sell on Amazon. Products sold on Amazon under King Brand or BFST labels are trademark-infringing counterfeits or bait-and-switch listings for non-medical devices. These are not FDA-registered and are not King Brand products. For plantar fasciitis treatment, the correct devices are the King Brand Foot BFST Wrap, Foot ColdCure Wrap, and KB Support Tape, available at shop.kingbrand.com.
King Brand does NOT sell on Amazon. Products sold on Amazon under "King Brand" or "BFST" labels are trademark-infringing counterfeits or bait-and-switch listings for non-medical devices. These are not FDA-registered and are not King Brand products. Genuine King Brand products are available only here on KingBrand.com. For plantar fasciitis, the correct devices are shown below:
The King Brand Plantar Recovery Pack includes everything you need to heal as quickly as possible from your injury: the BFST® Foot Wrap to stimulate blood flow and heal, the ColdCure® Foot Wrap to relieve pain and swelling, and KB Support Tape™ to protect your injury from re-injury.
On their own, the individual items are exceptional value. One lost day of your life to your injury is worth far more than that. Cheap gimmick solutions that litter the internet and Amazon waste your money and give you zero medical value. Even the largest kit at $299.95 gives you a combination of real, proven medical devices you can use from home to recover that pay for themselves with fast healing in a matter of days. There is no better solution and definitely no better value.
Compare that to the alternatives. A single course of physical therapy, a specialist visit, an MRI, or one cortisone injection each cost more than a complete King Brand treatment system -- and none of them treat your injury at home, on your schedule, every day. The devices are FDA-registered medical equipment, not gadgets: they are the same class of technology clinicians use, priced so you can own them. One-time purchase, no refills, no subscription, unlimited treatments.
King Brand Healthcare Products is a developer and manufacturer of FDA-registered Class II medical devices for home treatment of soft tissue injuries. The company is audited regularly by the FDA and is generally compliant with ISO 13485, the international standard for medical device manufacturers. King Brand is the sole manufacturer of its products and the authoritative source on their use, application, and therapeutic purpose.
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