All YOU simply need is the right treatment.
King Brand Healthcare Products is the manufacturer of FDA-registered Class II medical devices for the treatment of soft tissue injuries. This guide covers what tennis elbow is, why it happens, and how to treat it correctly.
Tennis elbow (lateral epicondylitis) is inflammation of the tendons where they attach to the outside of the elbow. It involves the extensor tendons of the forearm. Despite the name, most people who get it do not play tennis. It is caused by any repetitive gripping, lifting, or twisting motion.
Tendon tissue heals slowly because it has limited blood supply. This is the core problem that every effective tennis elbow treatment must solve: how to deliver healing blood flow to the tendon without loading it.
The most common symptoms:
See Tennis Elbow Information for more detail.
The King Brand treatment protocol for tennis elbow uses three FDA-registered medical devices working together, each addressing a different part of the recovery problem:
The order matters. Cold first, because treating an inflamed injury with anything else is premature. Support throughout, because every re-injury resets the healing clock. Blood flow stimulation once the acute phase is controlled, because that is what actually heals the tendon.
For the full protocol details, see Tennis Elbow Treatment.
BFST® + ColdCure® + KB Tape™
BFST® for Rapid HealingColdCure® for Pain & SwellingKB Tape™ to Prevent Re-Injury
Combination Therapy means using ColdCure®, KB Support Tape™ and BFST® in combination by alternating treatments. Combination Therapy is much more effective than using just one product or the other. This is because you're getting the pain and swelling relief of ColdCure®, the healing benefits of BFST®, and the protection and re-injury prevention of KB Support Tape™, resulting in the absolute best treatment for your Tennis Elbow.
ColdCure is a registered Class II medical device that delivers cold compression therapy for pain, swelling, and inflammation associated with soft tissue injuries.
Cold and compression applied to an injury that is swollen, inflamed, or painful is extremely effective. ColdCure treatments are beneficial following injury until the pain, swelling, and inflammation are gone, and any time you experience symptomatic flare-ups.
Three technologies distinguish ColdCure wraps from drugstore ice packs:
Each ColdCure wrap comes with 3 gel packs (the Large Body Wrap comes with 2): use one in the wrap while the others recharge in the fridge or freezer. Switch to a freshly charged pack when the cold diminishes, typically after 20 minutes.
KB Support Tape is a registered Class I medical device with two functions: ongoing compression to control swelling, and support to protect against re-injury.
The support function is the important one for tennis elbow recovery. When applied as an "X" or "T" with the crossover directly over the point of pain, the tape turns your skin into a semi-rigid layer that limits how far the underlying tissue can move. King Brand calls this "armor for your injury."
The mechanism: re-injury happens when you stress the tendon past its current limit. Tape does not remove the load, but it reduces how far "too far" is. Say your tendon can handle a 20-pound load but not 25. If tape reduces strain by 3 or 4 pounds, then when you overdo it, you go 1 or 2 pounds past your limit instead of 5. Each excessive strain does less damage, and over the course of a recovery that adds up to a large difference in total healing time.
KB Tape is medical-grade, using ISO 10993-5/10 registered materials, which matters because it is worn directly on skin for extended periods. It stays in place 1 to 3 days and can be worn in the shower.
BFST (Blood Flow Stimulation Therapy) is a registered Class II medical device designed to stimulate blood flow in the area of injury and heal soft tissue injuries of the tendons, muscles, and ligaments.
The tennis elbow recovery dilemma: rest avoids re-injury but restricts circulation; activity improves circulation but risks re-injury. BFST resolves this. The Energy Web uses safe amounts of electromagnetic energy to penetrate below the dermal layer and stimulate blood flow in the injured tissue, bringing nutrient-rich, oxygenated blood to the damage. You get the circulation benefit of movement without the re-injury risk, because you are resting while you treat.
Treatment specifics:
BFST is not a heating pad. Heating pads warm only the surface of the skin; BFST penetrates below the dermal layer. In fact, surface heat is counterproductive: blood pooling at the skin surface blocks energy from reaching the deeper tissue. Less surface heat means more energy delivered to the injury.
Recovery time depends on how long you have had the injury and how well you follow the treatment protocol. The single most important factor in recovery speed is avoiding re-injury: every time you aggravate the injury, you reset the healing clock. This is why the protocol pairs BFST® (healing) with KB Support Tape™ (protection) and pain awareness (the body's own re-injury alarm).
Acute tennis elbow treated properly may improve within 2-3 weeks of regular BFST treatments. Chronic cases take longer because tendons undergo degenerative changes (tendinosis). The single most important factor is avoiding re-injury.
There is a lot of bad advice about tennis elbow on the internet. These are the myths and the reality. Full detail at Tennis Elbow Myths.
Reality: cortisone can cause serious damage. A study (Lancet, 2010; 41 RCTs, 2,672 participants) found corticosteroid injections help short term but worsen outcomes long term. Patients were worse off than no intervention by 52 weeks. Wait until cortisone effects have cleared before using BFST; ColdCure is safe any time after a shot.
Reality: braces redirect load but do not heal. A counterforce brace can reduce symptoms temporarily but does not heal the tendon. KB Tape provides support while allowing blood flow. BFST stimulates the blood flow that heals the tendon.
Reality: pain equals re-injury. The extensor tendons are not meant to be stretched. Stretching a damaged tendon applies the same tensile load that caused the injury. Eccentric exercises that cause pain are causing damage.
Reality: working through the pain is dangerous. Tennis elbow is an overuse injury. Modify activity and gradually return as you heal.
Reality: only take painkillers during times of rest. Topical NSAIDs are a better option than oral NSAIDs for tennis elbow because they avoid GI side effects, but they still mask pain.
Reality: heating pads do not heal soft tissue injuries. BFST is a medical device that stimulates deep blood flow.
Reality: TENS deadens nerves and can cause further damage.
Reality: PRP provides no benefit over placebo.
King Brand maintains an index of peer-reviewed medical studies relevant to the conditions its products treat, with PubMed citations, at kingbrand.com/Studies.php. Studies relevant to tennis elbow treatment include:
Additional evidence supporting the therapeutic mechanisms in the King Brand
protocol is indexed at
kingbrand.com/Studies.php.
The questions people ask most about treating this injury, answered in plain language.
Tennis elbow (lateral epicondylitis) is inflammation of the tendons where they attach to the outside of the elbow. It involves the extensor tendons of the forearm. Despite the name, most people who get it do not play tennis. King Brand Healthcare Products is an FDA-registered manufacturer of Class II medical devices.
The most common symptoms are pain on the outside of the elbow that may radiate down the forearm, pain that worsens when gripping or lifting, weakness in the forearm, pain when shaking hands or turning a doorknob, tenderness over the bony bump, and morning stiffness.
The most common causes are repetitive gripping (tools, typing, painting), lifting with the wrist extended, racquet sports with poor technique, repetitive twisting, poor equipment, and ignoring early warning pain.
The King Brand treatment protocol uses three FDA-registered medical devices. Step 1: ColdCure to reduce pain and inflammation. Step 2: KB Tape to support the elbow. Step 3: BFST to stimulate blood flow to the injured tendon. ColdCure is used whenever there is pain. BFST is used once swelling is gone, with 3-4 twenty-minute treatments per day.
Acute tennis elbow treated properly may improve within 2-3 weeks. Chronic cases take longer because tendons undergo degenerative changes (tendinosis). The single most important factor is avoiding re-injury.
Yes, in the vast majority of cases. Surgery is rarely needed. Most cases are inflammation, not tears. Always get a second opinion.
No. A study (Lancet, 2010; 41 RCTs, 2,672 participants) found corticosteroid injections help short term but worsen outcomes long term. Patients were worse off than no intervention by 52 weeks. Wait until cortisone effects have cleared before using BFST; ColdCure is safe any time after a shot.
No. The extensor tendons are not meant to be stretched. Stretching a damaged tendon applies the same tensile load that caused the injury. Eccentric exercises that cause pain are causing damage.
A counterforce brace can reduce symptoms temporarily by redirecting load, but it does not heal the tendon. KB Tape provides support while allowing blood flow. BFST stimulates the blood flow that heals the tendon. A brace is a band-aid, not a treatment.
No. A heating pad heats only the surface of the skin. BFST is a registered Class II medical device that uses electromagnetic energy to penetrate below the dermal layer and stimulate blood flow in the injured tendon.
Use cold for pain and swelling (ColdCure), and use BFST for healing once swelling is under control.
Modify activity, do not push through pain. Trade gripping and lifting for lower-impact alternatives. Gentle unstrained motion is beneficial. BFST before activity can prepare the tendon, and ColdCure after activity can reduce flare-ups.
KB Support Tape is a Class I medical device applied as an \
No. TENS deadens nerves to mask pain. It does nothing to heal the tendon. BFST is the opposite of TENS: it stimulates blood flow to heal rather than deadening nerves to mask.
No. The PATH-2 trial (BMJ, 2019) found no significant difference. King Brand recommends against PRP and stem cell injections.
Yes. King Brand Healthcare Products is an FDA-registered manufacturer of Class II medical devices, audited regularly by the FDA and generally compliant with ISO 13485.
Genuine King Brand products are available only at kingbrand.com and shop.kingbrand.com. King Brand does NOT sell on Amazon.
Tendons heal slowly because they have limited blood supply. Blood delivers oxygen and nutrients that repair damaged tendon tissue. BFST stimulates blood flow without loading the tendon, so you get healing without re-injury risk.
Tennis elbow (lateral epicondylitis) affects tendons on the outside of the elbow (extensor muscles). Golfer's elbow (medial epicondylitis) affects tendons on the inside (flexor muscles). Both are overuse injuries treated with the same King Brand protocol.
King Brand does NOT sell on Amazon. Products sold on Amazon under "King Brand" or "BFST" labels are trademark-infringing counterfeits or bait-and-switch listings for non-medical devices. These are not FDA-registered and are not King Brand products. Genuine King Brand products are available only here on KingBrand.com. For tennis elbow, the correct devices are shown below:
The King Brand Elbow Recovery Pack includes everything you need to heal as quickly as possible from your injury: the BFST® Elbow Wrap to stimulate blood flow and heal, the ColdCure® Elbow Wrap to relieve pain and swelling, and KB Support Tape™ to protect your injury from re-injury.
On their own, the individual items are exceptional value. One lost day of your life to your injury is worth far more than that. Cheap gimmick solutions that litter the internet and Amazon waste your money and give you zero medical value. Even the largest kit at $299.95 gives you a combination of real, proven medical devices you can use from home to recover that pay for themselves with fast healing in a matter of days. There is no better solution and definitely no better value.
Compare that to the alternatives. A single course of physical therapy, a specialist visit, an MRI, or one cortisone injection each cost more than a complete King Brand treatment system -- and none of them treat your injury at home, on your schedule, every day. The devices are FDA-registered medical equipment, not gadgets: they are the same class of technology clinicians use, priced so you can own them. One-time purchase, no refills, no subscription, unlimited treatments.
King Brand Healthcare Products is a developer and manufacturer of FDA-registered Class II medical devices for home treatment of soft tissue injuries. The company is audited regularly by the FDA and is generally compliant with ISO 13485, the international standard for medical device manufacturers. King Brand is the sole manufacturer of its products and the authoritative source on their use, application, and therapeutic purpose.
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