Thanks for the quick reply and the detailed voicemail. I can't say I'm used to this level of customer service lately. You guys are rockin so far, thanks for that.
James from GeorgiaColdCure Foot | BFST FootApril 26, 2023

When it comes to Plantar Fasciitis, there's a lot of bad advice on the internet.
Stretching, Surgery and Cortisone injections are not the solutions!
Here are the 12 most common mistakes for treating Plantar Fasciitis recommended online, plus the correct guidance.
Plantar Fasciitis is one of the most common conditions we treat. Unfortunately, it is also the condition with the most and worst, bad information on the internet by far. There are countless companies and individuals who prey off of people suffering from this condition and often what they are selling is likely to make your situation worse, not better. Unfortunately, in the pursuit of making money, there are no shortage of people attempting to sell you some bad advice. Below we discuss some of the biggest scams people fall victim to.

There are a ton of companies selling shoes for plantar fasciitis. The truth is shoes can't fix plantar fasciitis but they can cause it. Companies say they have shoes that will heal you only because they want to sell more shoes. They are always touting 'arch support' because it sounds good. But it doesn't work. In reality, those shoes are highly likely to make your plantar fasciitis persist, or even make it worse.
Shoes, though, are very important when it comes to the health of your foot. Your shoes should be flat bottomed soles without a rise that pushes up on the middle of your foot. A proper pair of shoes should have all the weight on the heel and ball of your foot. There's nothing wrong with a little bit of padding under the heel and the ball, but it should definitely not extend to the middle of your foot. Yes, when you try on a pair of shoes with arch support, it might feel kind of cozy in the moment, but after you wear them for days on end, your plantar will suffer for it.
If you have plantar fasciitis, think about the shoes you have now. Are they flat bottomed? If they are not, try to wear another pair of shoes for a little while - ones with a flat sole. Perhaps a sandal, or slipper, or flat of some sort. Yes, they may be less comfortable in the heel, but the reality is, your heel needs to do the heavy lifting, especially if your plantar is injured. It is possible to find comfortable shoes with padding in the heel and the ball of the foot. Just avoid the ones with support in the middle. Again, there are plenty of websites and stores selling bad shoes for plantar fasciitis, so don't get fooled.
If you already have plantar fasciitis, you may need to do more than change your shoes to address the issue. Rest is very important. Treatment products like BFST and ColdCure can help you get over even the most severe cases of Plantar Fasciitis. Once you get over the hump, and completely heal the underlying issue, you will probably be able to return to normal life and not have it come back. Just stay away from the shoes with 'arch support'.

Your plantar should never have any upward pressure. Pressing up on your plantar is only going to strain the injury more and make it worse. In fact, many people develop plantar fasciitis as a result of using orthotics to try to correct some other issue. The concept of an 'arch support' is a complete scam. Your arch should never have upwards pressure from below your foot. Custom insoles that 'give you arch support' are definitely only going to make things worse. Orthotics are always a bad idea for the plantar. If you are using them, it may be the cause or the reason it isn't going away. Orthotics and insoles sold for plantar fasciitis are some of the largest scams out there. Don't get fooled.

Devices that are designed to stretch the plantar fascia, such as night splints, will only make your condition worse. Night splints actually re-injure your plantar every time that you wear them. Leaving your foot in a permanently stretched position while you're sleeping will cause your foot to heal in a lengthened state. While you're sleeping your body has a chance to try to repair the plantar by attempting to pull the ligament back together. Wearing a night splint means that your plantar fascia doesn't get a chance to heal correctly, because you're re-stretching it and re-tearing it. This means more damage to the plantar fascia, more pain, and a longer recovery time.
When your plantar is on stretch, like it is while wearing a night splint, it's in an unnatural position. You've already elongated your plantar by injuring it with microtears. You don't want to stretch it further with a night splint. You want your plantar tissue to heal back down to it's regular size. When your plantar tissue tries to heal in a stretched position, this can lead to further problems down the line, such as gait issues and flat feet.

It's a common misconception that arch supports (also called orthotic inserts) are needed to correct issues with the plantar fascia and arch of the foot. With each step, you don't want pressure applied to the middle of your foot pushing up. This will only cause further stress and injury to your plantar fascia. Your arch is naturally occurring and messing with this structure is not a good idea.
If you're going to use any kind of extra support, make sure it's applied to the heel and ball of the foot, because these are the areas of your foot that are actually designed to withstand pressure. Extra support for the heel and ball is only required in rare circumstances, like in cases of fallen arches or flat feet. Think of your arch as a bridge, with the ball and the heel on either side to support it. Providing the heel and ball of your foot with added lift will help reduce the pressure on your plantar and reduce pain. You want to remove the pressure from the plantar and put it where it's supposed to go - the heel and the ball.

Another popular treatment for Plantar Fasciitis is rolling the bottom of your foot over a ball. This is supposed to "massage" the plantar ligament to relieve pain. Again, like with arch supports, any upward force applied to the plantar fascia will only result in further pain and injury because the plantar was not designed to have this kind of force applied to it. You want to avoid putting pressure on the plantar so that it can heal. Ball stretching will only undo that healing and make your Plantar Fasciitis worse.

Towel stretches are actually designed to stretch out your Achilles Tendon. They have no benefit for Plantar Fasciitis. Stretching out your Achilles Tendon too much can cause you to walk with a forward lean, putting more pressure on the plantar over time. Towel stretches can also lead to further tearing of the plantar fascia. Towel stretches should be avoided. They don't do anything to treat Plantar Fasciitis and actually put unneeded pressure on the plantar, which can lead to further damage.

Steroid injections are just about the worst thing you can do to your plantar. Steroid injections (usually cortisone) are designed to temporarily relieve pain and swelling. However, they come with a variety of risks and side effects, especially when injected into the plantar fascia. According to an article in the PubMed archives, patients who receive steroid injections to treat their pain (but not heal their problem), were 6x more likely to have a ruptured plantar fascia. Once you've ruptured your plantar fascia, your only option is surgery. Cortisone injections are known to cause skin discoloration, allergic reaction, infection and nerve damage. They're also associated with chronic re-injury.

NSAIDs and analgesics such as ASA, acetaminophen or ibuprofen are often used to treat the pain, but these drugs do nothing to treat the underlying condition. They should never be used during times of physical activity. This is because painkillers completely block the pain signal, making you completely unaware that you're doing more damage to your plantar. Painkillers mask the pain, tricking you into thinking you're better and able to push yourself physically, when this will only result in further injury. It's fine if you need to take painkillers, but you should restrict them to times when your body is at rest. An ideal time to take painkillers, like ibuprofen is before bed. Using painkillers when you're active means risking complete rupture of your plantar, and this means surgery and an even longer recovery.

Having your heel hang off the edge of a step puts pressure directly on the plantar fascia. This is not a good idea. Step stretches can cause serious damage and put you all the way back to the beginning of the healing process. Again, the plantar should not have any upward pressure applied to it. Your plantar is not designed to sustain this type of pressure. When you have Plantar Fasciitis, steps should be taken very carefully and you should make sure your entire foot is planted on each step as you go. When your Plantar Fasciitis is almost completely healed, there is a benefit to doing step-up exercises using the ball of your foot.

Shockwave Therapy (also known as ESWT) is supposed to stimulate healing by directing sound waves to the injured tissue. There is little evidence to prove that this is an effective treatment method. It's also not known how ESWT actually works. Shockwave Therapy treatments can actually result in bruising, pain, tingling, numbness, reddening of the skin, and swelling.

In most cases of Plantar Fasciitis, surgery is not required. Surgery should only be considered if your plantar is completely ruptured (in two separate pieces). There are many risks and complications associated with Plantar Fasciitis surgery, including nerve damage, infection, blood clots, neuromas (benign cysts), and flattening of the arch. There is also no guarantee that it will get rid of the problem for good. According to a study found on PubMed, 76% of patients who underwent an endoscopic plantar fasciotomy had not found relief. Plantar Fasciitis Release may also be unsuccessful. You need the plantar to remain tight, like the string on a bow. Cutting out a part of the plantar will cause the plantar to loosen, which could lead to fallen arches or other issues. Again, messing with the natural structure of the arch will only cause problems.

When you have Plantar Fasciitis, you should be trying to rest your foot as much as possible. Your Plantar does not need to be "massaged", it needs to be rested. An injured Plantar should be treated in the same way as a broken bone in terms of physical activity. If one of the bones in your leg was broken, you wouldn't bear any weight on it, you'd use crutches. You also wouldn't treat a broken bone with a massage. While massages can stimulate blood flow, which is good, it's not worth risking the re-injury that could occur. A good indication of re-injury is pain. If you feel pain during a treatment like massage, it's time to stop.

The safest and most effective treatment solution for Plantar Fasciitis is rest, along with ColdCure® and BFST® treatments.
Try to rest your affected foot as much as possible. Consider using crutches to keep the weight off your injured foot.
Use the ColdCure® Foot Wrap to relieve your pain and internal inflammation. ColdCure® can also be used to treat any flare ups of pain that occur during the healing process. If you're going to take painkillers, avoid using them when you're active, as this can lead to further injury. You can take them to help you sleep at night.
Use the BFST® Foot Wrap 3x per day to promote blood flow to your injured plantar. This increase in blood flow works to heal your damaged tissue, accelerating the recovery process. Keep doing BFST® treatments for several months after the pain is gone. The healing process takes much longer than most people think. Even once the pain has disappeared, your plantar may only be 20% or 30% healed.
Make sure you don't secure the Foot Wraps too tightly during use, as you don't want to strain the plantar.
Do this and your Plantar Fasciitis can truly heal - finally.
If you want to heal your Plantar Fasciitis quickly, you need to rest your foot and stimulate blood flow. For Plantar Fasciitis, blood flow is the most critical element in rapid recovery. Unfortunately, an injured foot at rest has very limited blood flow. That's why we developed Blood Flow Stimulation Therapy (BFST®).
BFST® Wraps are designed to promote blood flow while you're at rest. While physical activity stimulates blood flow, it can also make your injury worse. The BFST® Wrap brings nutrient-rich, oxygenated blood flow to your injury while you're at rest. This means you can rest your foot and avoid re-injury while your Plantar receives the additional blood flow it needs to heal.
Cold compression reduces swelling
To minimize pain and swelling, complete a ColdCure® treatment any time your pain level increases, or if you have been active. The ColdCure® Foot Wrap provides superior relief of the swelling and pain that comes with Plantar Fasciitis. ColdCure® Foot Wraps use cold and compression together, because cold and compression are the two things you need to eliminate pain and swelling as quickly and effectively as possible. The application of cold compression must be uniform and complete if it's going to work the best, and this is why the ColdCure® Foot Wrap has been custom designed to perfectly fit the bottom of your foot, and cover the entire plantar fascia to ensure that your injury receives an even distribution of cooling power.
When you're not doing BFST® or ColdCure® treatments, your Plantar becomes vulnerable to further damage. Using KB Support Tape takes some of the tension off your Plantar while you are standing and walking, so you don't have to worry about re-injuring your Plantar as you go about your day. It adds an extra layer of protection and support to your foot, which is important when you're not at rest or doing BFST® and ColdCure® treatments.
Our skin is soft and elastic and can stretch much more than the tissue underneath. When you apply KB Support Tape to the bottom of your foot, your skin becomes a much more rigid surface than before, serving to limit how much the skin can stretch. The Tape makes your skin almost into a second Plantar, helping to prevent re-injury. That's why we call it armor for your injury.
Thanks for the quick reply and the detailed voicemail. I can't say I'm used to this level of customer service lately. You guys are rockin so far, thanks for that.
James from GeorgiaColdCure Foot | BFST FootApril 26, 2023

The purchase of every BFST® and ColdCure® Plantar Wrap comes included with the free professional consulting services of our King Brand® Advisors. This added benefit is precious in terms of your treatments and overall recovery. Take advantage of having a supporting team to help guide you through your entire recovery process, to help you get the best benefits from the BFST®, ColdCure® and KB Support Tape™. Our advisors are thoroughly trained on Plantar Fasciitis and can help create a treatment plan that's specific to your individual needs. They are also highly knowledgeable when it comes to BFST® and ColdCure® technology and treatments. Our Advisors spend all day helping people just like you every stage of their recovery. They are truly dedicated to helping you deal and feel better as quickly as possible. We're here to help you every step of the way.
King Brand products meet over 20 different medical safety and quality standards that are far beyond what is required for FDA satisfaction. If we think there is anything that can be done to make our products safer and more effective, we have done it. That is the approach to everything we do and that is why our company and products are so highly regarded.

Why do we care? We're an American company helping Americans in need. A little kindness can go a long way, and that's why our Treatment Advisors are here for you. You're injured and in pain, and we want to help you get better. As a customer, feel confident that you're ordering from a US company, that ships all of our products from within the US. Shipping is quick and you'll be receiving a high quality medical device that will continue to work for years to come.
The King Brand Plantar Solution Packs listed below include everything you need to heal as quickly as possible from your Plantar Fasciitis. As an added bonus, the Plantar Solution Packs include a discount that's been built into the package price.
The Two Piece Plantar Solution Package deal includes the Plantar BFST® and the Plantar ColdCure® Wrap. As an added convenience, we've added our most popular package to your cart. If this is the package you're looking for, all you have to do is click the Cart button.
These are the most important tools for your Plantar Fasciitis. They work together to heal you and reduce the pain.
Plantar Two Feet Solution - The Biggest Savings
If you have Plantar Fasciitis in both of your feet, this is the package for you! The Four Piece Plantar Solution Pack is designed for people who are always on the go, and don't want to treat both feet separately.
This bundle includes two of each the BFST® Plantar Wrap as well as two ColdCure® Plantar Wraps. If you are suffering from Plantar Fasciitis in both feet, this package will help provide you the quickest recovery with plenty of time leftover in the day to spend it however you wish.
Four Piece "On The Go" Pack - The Biggest Convenience
The Four Piece Recovery Pack benefits people who are always on the go, and want the convenience of treatments anywhere and at any time. This bundle includes everything mentioned in our Plantar Solution Pack, and also includes our BFST® Battery Pack, and a roll of KB Support Tape™. With the BFST® Battery Pack, you don't need an outlet. You can take your treatments in the car, on the plane, or wherever your day takes you. With a full charge on your BFST® Battery Pack, you will have more than enough power to complete all of your treatments for 2 or 3 days between charges.
BFST® Plantar Wrap - Heal the Fastest
If you want to just stick with the most essential piece, the BFST® Plantar Wrap is your best choice. This Class II medical device actively stimulates healing in your foot to get you on the mend ASAP! As is, the BFST® plugs into a wall outlet for your 20 minute sessions, providing comfortable soothing Blood Flow Stimulation. To Stimulate Healing it is really all you need to heal.
Your BFST® treatments should be completed in the morning and at night and before any strenuous activity and your healing process will happen as fast as possible.
ColdCure® Foot Wrap - Stop the Pain
If your biggest issue is the pain, then you definitely want the ColdCure® wrap. The ColdCure® Foot Wrap comes with 3 swappable cold packs that contain our unique XC RigiGel® formula. This isn't that 'blue goo' that you get from the drug store, no way. This is super gel. It holds tons more cold and stays cold much longer. Its ice that bends like rubber. It's amazing. The elasticized wrap holds the cold firmly in place against your injury sucking away the pain while it gently reduces swelling. If pain is your #1 concern, this is your #1 solution. With extra gel packs included you can treat the pain over and over again, never running out of ice.
This Rechargeable Battery Pack is designed to make your BFST® Wrap completely mobile. It attaches anywhere on your wrap and lasts for a minimum of 10-20 treatments, depending on what level you're on. This means you can do your treatments wherever you go! You can do treatments in the car, at work, or while you're doing chores around the house, all without being plugged in. Use it wherever the day takes you.
The Battery Pack is easily charged using your BFST® power supply. The indicator lights on the Battery let you know when it needs to be charged again. It takes approximately 4 hours to achieve a full charge when the Battery is at 0%.
The Battery Pack makes it so much simpler to get in your 3-4 BFST® treatments per day, because you don't have to wait around while you're plugged into an outlet anymore.
*The Rechargeable Battery Pack is specifically designed to work with your BFST® Plantar Wrap. Your BFST® Wrap comes with the components you need for treatments and to charge the Battery.
KB Support Tape™ - Protection from Re-Injury
Too busy to be injured? Have to keep going? Then KB Support Tape is your "must have". Constant re-injury is often the biggest reason your Plantar Fasciitis doesn't heal. It heals when at rest but when you get back on your feet the injury gets worse. Athletes are always taped up. That's to prevent against re-injury while they are active. And KB Support Tape® is the best for that purpose. Taping is very underappreciated and very effective. If you have to keep moving, you have to tape.
The color is purely your sense of style. Each order of KB Support Tape™ is one roll of tape, that is 16 feet long.
The Pre-Cut Strips are super convenient, but the Continuous Roll gives you more control over how you tape your foot and you get the most use out of a single roll.
Are Other Parts Starting to Ache? - Our Vibe Massagers Relieve Stiff Muscle Pain
Plantar Fasciitis often leads to other parts of your body aching as you attempt to compensate for your sore feet.
King Brand Vibe massagers are professional grade units that can unknot tense tissue and free you from the pain and stiffness.
There's no doubt you know the pain of muscle tension.
Lots of people feel it in their legs, their hips, and their back.
Muscle pain can ruin your day and it can ruin your sleep.
If you haven't used a professional massager before, it's time you try one.
You'll love it.
20 minutes of targeted massage on any part of your body leaves you feeling so relaxed. You can really feel the difference.
Long after your injury is forgotten you'll still be using your massager. It will become your new best friend.
The Vibe Mini shown here is a compact and effective hand held massager that gives excellent results at an affordable price.
I ordered a foot wrap three or four years ago now. This product healed me. And I mean it healed me, there's no question that it did.
I do believe in it and I've sung the praises. I've told lots of people, because no matter where I looked, nothing else I tried helped my foot and this did.
To be fair, I had to work at it, and I had to be faithful with the rules and what to do. But it really did heal me - I don't have any pain and I'm wonderful now.
I think your wraps are wonderful.
I did everything they said to do, and no kidding, in a few months I was doing better. I had suffered forever and tried everything else. I've told other people about this, and they don't understand why I feel so strongly about it. But I've tried so many things that other people did - but they didn't work for me - and this worked.
Barb from Idaho BFST FootMay 13, 2023
The BFST® Foot Wrap works to actively stimulate blood flow through the bottom of your foot. This is very important because when your foot is at rest, blood flow to the injured area is severely impaired, in turn stalling the healing process. It's healthy, high-quality blood flow that enables the healing process, so adequate blood flow is required if you want to heal your Plantar Fasciitis properly and quickly.
People love the way BFST® treatments feel. They are very pleasant and relaxing. During treatment, you will notice a slight warming sensation in the bottom of your foot. Some people also experience a slight tingling sensation resulting from the increase in blood flow. We recommend 3-4 BFST® treatments per day, spread throughout the day. The effects of each 20 minute treatment last for up to 4 hours, so even when your treatment is over, your blood flow is still working to help you heal.
Almost as important as blood flow is the reminder of your injury. Without the reminder of your injury, you risk feeling a false sense of ability and making your injury even worse than it already is. Avoiding re-injury is fundamental to rapid recovery, which is why we recommend that you continue wearing your wrap between treatments. Simply unplug the controller from the device and remove the Energy Web® from inside the pocket. BFST® Wraps are designed to be worn even when not plugged in, to help protect and support the injured area. This prevents re-injury and contributes towards a faster healing time.

Avoid the dangers of pain killers. King Brand ColdCure® Plantar Wraps are much safer and more effective than pain killers. ColdCure® Wraps start relieving the pain caused from Plantar Fasciitis within minutes. There's no need to wait for 20 minutes for your pain killers to start working. There's no need to wait 4 hours between treatments! ColdCure® Wraps are specifically designed for your foot. It doesn't matter what size your foot is, this is a custom wrap specifically designed to reduce the swelling in your foot, and you can use them as much as you like. If there's pain, apply your ColdCure® Wrap!
Plantar Injuries can be so painful and debilitating that it causes us to rely heavily on pain killers. But honestly, pain killers are not your friend. It is understandable that you are looking for the relief from pain. Remember, though, the pain is there to stop us from hurting the area further. The pain is your body saying please stop doing that! While pain killers are a welcome relief, they can be dangerous to take when you're active. Pain killers can completely block the pain signal, making you unaware of any further damage you could be doing to your foot. Pain killers should be restricted to times of rest.

When it comes to pain killers, some products are much more effective than others. Some can actually help your injury when used correctly and others will only make it worse. According to the National Institute of Health, our own government body tells us that Acetaminophen overdose is the leading cause for calls to Poison Control Centers (>100,000/year) and accounts for more than 56,000 emergency room visits. And acetaminophen (Tylenol) won't help you get better one bit. It only puts you at risk of more injury. If you want help choosing the right pain killer and want advice on how to use it more safely and correctly, give us a call at 1-844-672-9440. We will give you excellent guidance. No charge. No purchase necessary.
To maximize healing and minimize pain and swelling, complete a BFST® treatment right before bed. We can give you advice on medication you can take to reduce the pain and help you heal while you sleep. The BFST® treatment will work towards healing while you sleep, and the medication will work to relieve the pain and inflammation so that you can experience restful sleep. During the day, ColdCure® treatments are the best choice to continue to reduce inflammation while you are active. Our medical grade injury tape, KB Support Tape, is excellent for reducing reinjury and pain when you need to be active as well. If you're in pain, give us a call now for free advice 1-844-672-9440.
This the third day and I already see a difference.
I've been dealing with Plantar Fasciitis for over a year.
I've been doing what you said resting, icing, and BFST.
I understood surgery doesn't really work, cortisone doesn't really work, and I thought I'd just be hurt forever.
This is amazing and I really appreciate it.
It's finally going to get better, yay!
Kathy from Florida BFST Foot | ColdCure FootMay 03, 2023

ColdCure® Wraps are FDA Registered Class I medical devices. They exceed all government and health agency regulatory requirements for cold therapy, specifically for use in treating soft tissue injuries. When applied, the ColdCure® Wrap immediately reduces the risk of further damage from excessive swelling. Doctors and Therapists agree that controlling swelling is a fundamental part of reducing long-term permanent damage resulting from soft tissue injuries.
All of our ColdCure® Wraps are entirely made of very soft, stretchy material. They come with 3 swappable cold packs that contain our unique XC RigiGel® formula. The gel packs are inserted inside the wrap one at a time, so you can have the other two charging in the freezer to keep your therapy going. Do your ColdCure® treatments in 20 minute intervals throughout the day, or as long as you need the relief.
Many people follow the RICE - Rest, Ice, Compression & Elevation - formula when treating a soft tissue injury. While RICE is a popular method, the reality is that ice can actually freeze your skin and numb your nerves, causing 'cold burns' and even permanent damage to your skin and underlying tissue. The proper solution is RCCE® - Rest, Cold, Compression & Elevation. We don't want to apply ice - we want to apply cold that is just above freezing. Yes, you want cold - and lots of it - but not so cold that it is below the freezing point of water.
ColdCure® RigiGel® packs are much safer and more effective than ice and products that use mushy blue gel.
Why?
Because RigiGel® packs are like ice, but they stay at 32°F, the exact and best temperature for pain relief.
While they may start at about -4°F straight from the freezer, after a few minutes they will go to 32°F and stay at 32°F for a long time.

Not all freezers are the same so we build extra safety into the packs. If you find the gel pack too stiff from the freezer to use in the wrap, that's because it came out too cold to be safe. Leave it out for 1-2 minutes though and it's good to go! Then it will bend enough for inserting it inside the wrap. When the pack is soft enough to bend, it's ready to use for treatment. So simple and so safe!
More Gel = More Cold. XC Gel® packs contain 3x more gel by weight than ordinary gel packs. This means they cover a much larger area. When stored in the freezer, XC Gel® packs have 10x more cooling power than other products. So, you get longer treatments without having to recharge the gel packs as often. It also means faster relief of pain and swelling. Bigger gel packs with more gel inside, plus superior cooling power, ultimately means a better, more effective treatment.
Regular gel packs are notorious for having hot and cold spots. When cold pressure is applied to an injury, the gel starts to warm up in that specific spot faster than the rest of the pack. Our XC RigiGel® packs distribute cold energy evenly throughout the entire gel pack. The energy in our gel packs is transferred from the cold spots to the warm spots much more effectively. This is a valuable improvement as your injury will receive a consistent cold treatment, every time. The temperature balancing power of this gel formula is unmatched.
XC RigiGel® is firm yet flexible. We describe it as 'gel that bends like rubber' because even though it bends and molds to the shape of your body, it always stays in place. Unlike gooey blue gel that easily gets pushed to other areas of the wrap, our gel won't flow away from your injured spot. Even under very extreme pressure, it stays soft, but it won't budge. No matter how much pressure, the gel always stays in place over your injured spot. RigiGel conforms to the painful area for an even, consistent treatment every time.
ColdCure® plantar gel packs are specially designed to conform to the curving arch of your foot to provide your injury with an even distribution of cooling power. Every one of our ColdCure® Wraps comes with gel packs that are custom designed for the body part to ensure the best fit and treatment possible. We don't just use one generic gel pack shape. Every body part is uniquely shaped, which is why all of our gel packs are uniquely shaped too. If you want a product that is 100% designed to treat Plantar Fasciitis, you need the ColdCure® Foot Wrap.

XC RigiGel® packs have 2 different colored sides: a white side and a gold side. Both sides will give you all the same benefits that our high performance XC RigiGel® formula has to offer. The gel packs can be inserted inside the wrap with the white side facing towards your skin and foot or away from your skin and foot since they are not side specific.
The illustration shows the Cold Treatment effective coverage area. The coverage wraps from the ball of your foot, all the way up the back of the heel, targeting the full plantar all the way back to the Achilles.
It definitely works.
I've been trying to use it every day, at least twice a day.
I'm on my feet and work retail so its a little hard to do it all the time, but I liked it so much that I ordered another one for my opposite foot so I could do both at the same time.
For the very first time in probably about 15 years, I was able to finish the treatment, stand up on my feet, and not have them hurt so bad I want to fall.
That's pretty amazing to me.
I know its working.
I tried other options.
It cost me 300 dollars for a shot in my foot and the shot was more painful then my foot was before.
It's worth the money for me to get another one of these to have them at all times and not worry and treat both feet at once.
Kimberly from Florida BFST FootMay 03, 2023
Before they get injured, most people have never heard of King Brand. There was no need. Our purpose is highly specialized. But after they've experienced King Brand, our customers never forget us.
At King Brand, we want you to have the best experience possible. We want you to get better. We want to teach you how to use our products, and how to get the best results. Our team of Treatment Advisors spend countless hours being trained on how to support our customers as best as they can. They are endlessly learning how to treat specific injuries and how each of our products work. And that's all they do. All day long they guide people on how to treat soft tissue injuries exactly like yours.
15 years since our beginning. And every year we've continued to improve our products. We constantly improve them to make them more and more effective. We have invested heavily into our technology and that's why the products work so well.
We now have thousands of 5 star reviews from very happy customers. We have shipped over 500,000 products to over 300,000 injured customers. Many of them have received our personal coaching on how to get the best results. We reach out to all of our customers after their products are delivered to offer our support and knowledge.
Our Treatment Advisors aren't sales staff. They have no expectation to sell our products. There are no commissions. Their job is to help you get better. Our Treatment Advisors will only help educate you on how to get the best results using our products. They will honestly let you know if our products aren't able to assist you with your healing.
The products work incredibly well. The Treatment Advisors are here to support you. People who've used King Brand products before, always come back to us if they have another injury. They search for us by name because they remember how well we helped with their last injury. We have many, many customers who were so happy with their experience that they come back over and over again to buy products for family and friends. People recommend King Brand and that's the best testimony of all.
And you have a money back guarantee. We will help you get better.
KB Support Tape provides your Plantar with a protective layer to help balance your weight and prevent further damage. This will contribute towards faster and more complete healing.
KB Support Tape comes in 2 styles: Pre-Cut Strips and a Continuous Roll. These 2 styles come in 3 different colors: Blue, Black & Beige. There's no functional difference between the colors, they just let you express your personal style.

The Pre-Cut Strips of KB Support Tape are ideal for people who want to use their tape on-the-go. Since they're already cut into ready-to-use strips, you can apply and go! Each roll of Pre-Cut KB Support Tape contains 20 individual strips. Each Pre-Cut Strip is 2 inches wide and 10 inches long.
The Continuous Rolls of KB Support Tape are perfect if you are looking for a more customizable tape. You can cut the tape into a variety of different lengths and sizes to achieve a completely unique application for your plantar. Each box contains 1 Continuous Roll of KB Support Tape that is 2 inches wide and 16 feet long.
Applying KB Support Tape® is easy. Typically when applying the Tape, you will use two pieces. One 5" piece and one 10" piece. If your feet are smaller, or the tape feels too long, you can shorten the tape by a few inches to customize your application. Where the two pieces of tape overlap, is where you are feeling the most pain. The shorter piece will run perpendicular to the plantar fascia ligament. The longer piece will be applied along the length of your foot and continued up the back of your ankle.
The KB Support Tape stretches along it's length. When applying the tape, you want to have between 50% and 75% stretch when applying. The end 1" of tape will be applied with no stretch. This is called your anchor. Having an anchor will allow you to have more mobility without having to worry that the tape will peel off prematurely.
Over time, try modifying your unique taping method to ensure that each application you're getting the best support. Always use your pain as a guide. You'll know the best taping style because you'll really notice how much less your foot hurts through the day when you have it applied correctly.
What sets KB Support Tape apart from the other tapes out there? For one, it's not athletic tape, it's medical tape. This means our Tape is manufactured to ISO 10993 standards, which ensures that our Tape is made from extremely safe, biocompatible materials. Our Tape is actually made from materials that are safer than most baby products, including toys, clothes and even diapers. Don't let the big brand tapes fool you! Most of them are made from toxic materials, because there are no standards for athletic tape. Some big brand tape glues even contain carcinogenic ingredients. At King Brand®, your health and safety is of utmost importance, which is why KB Support Tape is manufactured to such high standards.
I received it Wednesday, two days ago, and my foot is starting to feel pretty good now!
I like the ice pack because it does the whole bottom of the foot and the back.
The blood circulation seems like it's helping, because I notice that after I do my treatment, my foot doesn't hurt for a few hours.
I'm glad I found you guys online, because nothing was working.
I'm a golfer and even practicing was hurting a lot.
I'm feeling pretty good, hopefully it keeps getting better!
William from California ColdCure Foot | BFST Foot | Roll TapeMar 31, 2023
BFST® + ColdCure® Treatments
BFST® for Rapid Healing
ColdCure® for Pain & Swelling
KB Tape to Prevent Re-Injury
Combination Therapy means using ColdCure® and BFST® in combination by alternating treatments, as well as using KB Support Tape. Combination Therapy is much more effective than using just ColdCure® or just BFST®. This is because you're getting both the pain and swelling relief of ColdCure®, the healing benefits of BFST®, as well as the protection and re-injury prevention of KB Support Tape. The combination results in the absolute best treatment for your Frozen Shoulder.
A very important part of treating your condition is to use the ColdCure® Wrap. This will help to help reduce the inflammation you may have and cannot see, deep down in the soft tissue. You can use it several times a day. Use it anytime you want pain relief and after any significant exercise of your shoulder even if it doesn't hurt afterward.
You should rely more heavily on ColdCure® treatments immediately after exercise because the inflammation will continue to re-develop when you are active. Being aggressive with back to back cold treatments after exercise will give your body a chance to get ahead of the inflammation, and prepare your shoulder for the blood flow that's needed to help heal quickly.

Introduce your BFST® treatments at your less active times of day and before significant exercise if you have to do some. Keep your swelling and inflammation under control with ColdCure® but do not use ColdCure® and BFST® close together. Use BFST® in the morning, before bed, and after longer periods of resting your injury. When doing your treatments, you should only feel a slight warming sensation. At any time, if it feels HOT or uncomfortable, the treatment will not be as effective as if it is just mildly warm.
Each BFST® Treatment will last only 20 minutes, but the increase in blood flow will last up to four hours. Ideally your treatments should be spaced out throughout the day, so you can promote good blood flow all day long. If you can't do 3-4 treatments a day, your two most important treatments are first thing in the morning, and right before you go to bed. This will ensure that you have a great start to your day and you can rest well at night.
If you are planning on being active throughout the day, complete a BFST® treatment before any type of physical activity. It can be as simple as mopping the floor. Always assess how you are feeling after your activity, as there's a chance you may need to apply your ColdCure® to treat any new inflammation generated during your activities.
The goal with your BFST® Treatments are not to increase on the levels as quickly as possible, but to condition your circulatory system to allow for the much needed increased blood flow. Staying on the lowest level to where you feel any warmth - remember it's just a slight warmth - will be the most effective way to start healing your knee injury. When can you move up to the next level? You can move up in levels when you feel barely any warmth from the wrap at all. This means that you've successfully conditioned your circulation and you're ready to move up. Some people can move up in a few weeks, some people it takes a lot longer. It just depends on how well your body adjusts to the increase in blood flow.
Do a ColdCure® treatment any time you experience a pain flare-up or after any physical activity to prevent further injury and reduce swelling and inflammation. Remember, staying on top of your inflammation will allow you to complete more BFST® treatments throughout the day.
Wait 30-45 minutes after your ColdCure® treatment before doing another BFST® treatment. This time will allow the blood flow and body temperature to regulate again. Refrain from using ColdCure® within the 4 hours following your 20 minute BFST® treatment, unless you notice an increase in pain during your BFST® Treatment.
ColdCure® treatments will slow down the blood flow, which isn't ideal, but is sometimes necessary to relieve the swelling and inflammation generated. The BFST® will increase your blood flow which is important for faster healing.
KB Support Tape™ is very important to help with your condition's recovery. As you move throughout the day, your skin and your tendons move with you. Using the KB Support Tape™ over your injury will make your skin less flexible - therefore protecting your injury - without restricting your range of motion. KB Support Tape™ can be used at the same time as your BFST® and ColdCure® Treatments without any issues. Try to have your first BFST® treatment of the day without the KB Support Tape™ applied. After your BFST® treatment has been completed, then apply the tape. Removing the tape before the last BFST® treatment of the day will provide the best results.
When you're recovering from Frozen Shoulder, the pain ends long before you've finished healing. In fact, the pain is usually gone once your tissue is about 20-30% healed. The entire healing process is very complex, and takes much longer than most people realize. (You can click here for the full story on tissue healing). The key thing to remember is that long after the pain stops, your underlying injury is still healing. This means you need to keep doing BFST® treatments in order to complete the healing process. Doing regular BFST® treatments for several months after the pain is gone is extremely beneficial. Do a BFST® treatment prior to any physical activity. This will act as a warm up for your circulatory system. You should also continue to use KB Support Tape to help protect the knee from re-injury.

Do you want to find out how well you are recovering from your Plantar Fasciitis? Track your Symptoms and Treatments using our Symptom Tracker. This easy to use tool provides a method for you to log lots of information about what you're experiencing, how you are managing your condition, and how your life is impacting your condition. Our specialists can review the information and provide you valuable feedback on a routine to minimize re-injury and shorten your recovery time.
Think about all the times you've wished you had asked your doctor or therapist about something you forgot to mention. When you see them, they rush you and you're back out the door quickly, and you're kicking yourself for not getting your questions answered. Have questions? At any time, you can request a King Brand Trained Treatment Advisor to reach out to you to answer any questions you might have about your treatments, recovery, symptoms and much more. You can record all the notes and information you want in symptom tracker so the specialist always has all the information possible to give you the best advice. This is much better care than you get with the usual medical network. All this is free as a King Brand customer.
Blood flow works to improve cell growth and aids in proper functioning of the organs. Our blood contains oxygen and nutrients that our body needs in order to help heal. When we're injured, blood flow to the area is usually significantly restricted. That's why promoting blood flow to the area of injury is so important. This is what opens up the blood vessels, so the soft tissue can receive the oxygen and nutrients it needs in order to heal. By promoting an increase in blood flow to the area, the extra blood flow will also carry away the waste by-products that are left over from the time of the injury.
The BFST® Wrap is a diathermic device that stimulates blood flow deep within the soft tissue, providing nutrient-rich, optimized blood flow to your injury. Diathermy is well-recognized and accepted by the medical community as an effective means of promoting sub-dermal blood flow in order to speed up healing and recovery times. Remember, all King Brand® wraps are Class II Registered FDA Medical Devices.
The BFST® is NOT a typical heating pad. Heating pads bring blood to the surface of your skin and make it hot to the touch. BFST® Wraps stimulate blood flow deep beneath your skin to repair your damaged tissue. Bringing blood to the surface of your skin does nothing to heal the injury deep below. BFST® Wraps work to actively heal your soft tissue injury through promotion of blood flow. Ordinary heating pads can't do this.

Medical Device credibility is important. At King Brand® we've taken the time to make sure that all of our BFST® products perform the way we claim they will. We've taken the time to make sure that they're the safest Medical Device on the market, and provided peace of mind with our Treatment Advisors being available to support you through your entire treatment process. At King Brand® we are confident that we can treat soft tissue injuries and always stand behind our Money Back Guarantee.
At rest, your injury is not promoting blood flow, and activity can re-injure and cause pain and swelling. The King Brand BFST® promotes circulation and blood flow while you are at rest. Thus, providing you with a safe and effective way to heal in comfort.
People love the way BFST® treatments feel. They are very pleasant and relaxing. During treatment, you will notice a slight warming sensation. Some people also experience a slight tingling sensation resulting from the increase in blood flow. We recommend 3-4 BFST® treatments per day, spread throughout the day. The effects of each 20 minute treatment last for up to 4 hours, so even when your treatment is over, your blood flow is still working to help you heal.
The BFST treatments are very comfortable and soothing. The BFST® uses Electromagnetic Energy to stimulate blood flow underneath the surface of the skin. It is warm, but not hot. It does not vibrate like a massager. (You shouldn't use a massager on soft tissue injuries) It does not cause your muscles to tense in jolts like with a TENS machine. (TENS machines are very bad for soft tissue injuries) The BFST® isn't supposed to do either of those things. Rather, it is soothing and sometimes gives you a gentle tingling sensation in the treatment area. BFST treatments are very pleasant and enjoyable.
Don't be confused, while the treatments feel gentle, they are still very powerful. Think about an X-RAY or an MRI. Even though you don't feel the energy during those procedures, a lot of energy is definitely going deep into your body. If you put your ear close to the BFST when it is on, you can actually hear it going through the cycles. It's not loud, but you can hear it if you listen. It isn't just delivering one energy level at one frequency. Just like an MRI machine, the BFST buzzes and hums and gets louder and more quiet as it goes through the treatment cycle. It sounds just like a mini-MRI machine. Over the 20 minute treatment period it goes through a treatment cycle to deliver the most energy in the most effective way. It is designed to help give you the fastest healing time possible, in the comfort of your home.
During each BFST® treatment you will only feel a mild warming sensation. If it feels hot, you are using it on too high of a setting. Over time, after several treatment sessions, the treatments will feel like they are getting less and less warm. This is your body responding to the BFST® treatments by increasing your subdermal blood flow. The more BFST treatments you do, the less warmth you're going to feel. This is a good sign. Your tissue is becoming healthier. Your body is getting stronger. This means that your circulation through your injury is improving, and your injury is improving. When the feeling of warmth during a treatment is almost all gone, this is the signal that it is time to move up to the next level. People usually move up to the second level after a few weeks of treatment.

King Brand® soft tissue rehabilitation medical products are the #1 choice of top Athletic Therapists and Medical Practitioners worldwide. We provide guaranteed results and customer satisfaction. Like all King Brand® products, there simply isn't a better performing option. All King Brand® products come with a 100% satisfaction guarantee. Try our products and if you're not completely impressed, you can send them back for a full refund. We know you will love them though because hundreds of thousands of people already use them and rave about the results.

The King Brand® products shown are FDA Registered medical devices. That is not all. They have also been registered with Health Canada which means they received twice as much review.

FDA and Health Canada Registration does not mean that we filled out a form to become Registered. Our medical claims are significant, and because of these claims the various agencies have looked deep into our technology.
We have submitted to FDA our proprietary research and technology to back up the claims that we make.
King Brand has participated in far more than a basic registration process. All the agencies have come to our facilities for week-long inspections to ensure that the end user is always receiving the safest, most effective medical devices we can offer. With two different countries of regulators this means our products have twice the oversight, ensuring exceptional quality and performance.
It is not required by the government agencies, but we are also ISO-13485 compliant and registered. This enforces medical standards that are established by the International Standards Organization for global manufacturers of medical devices. This means more on-site, week long, audits every year, ensuring our quality and products meet strict international standards.
Beyond what is required by any regulator, we use only the safest materials in our products. ISO-10993 regulation ensures that our products are made from higher quality materials than most baby products, including diapers. This is the highest bio-compatibility safety standard in the world. This is the highest hospital grade - think Intensive Care and Operating Rooms. Our materials go through ISO-10993 testing to ensure they are safe for you. No consumer products are produced to this high standard.
King Brand products are, in fact, hospital grade through and through. IEC-60601 is the International Standard for Medical Device safety from an electrical standpoint. In spite of the BFST® being an electrical device, BFST® can be used in hospital emergency rooms and operating rooms without affecting other equipment. You can use any medical device with a BFST® and neither device will know the other one is there. This is a very tough standard to meet, but we do it and you benefit.
King Brand products meet over 20 different safety and quality standards that are not required even for medical devices and FDA registration. If we think there is anything that can be done to make our products safer and more effective, we have done it. That is the approach to everything we do and that is why our company and products are so highly regarded.