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Cutting Edge Therapy
for Plantar Fasciitis
Additional Information

Professional Plantar Fasciitis Treatment

Plantar Fasciitis Treatment

Medical Devices for Home Use

You don't have to suffer. You don't have to wait.

  • You can reduce the pain and swelling.
  • You can heal quickly.

You simply need the right treatment

One Super Important Fact:


Plantar Fasciitis is most commonly caused by stretching or overloading or upward pressure on the Plantar Fascia. The Plantar Fascia does not stretch - Your plantar is not supposed to have upward pressure or 'support'. These things can actually damage it further and make your situation worse.


How to Heal Your Plantar Fasciitis


Plantar Fasciitis is a prime example of a condition that involves chronic re-injury and is one of the most persistent conditions that many people are faced with. Whether it's due to sudden trauma or the result of repetitive strain, once damaged, the plantar fascia can be incredibly resistant to healing. Patients with Plantar Fasciitis rarely take the time necessary to rest their feet so they can heal completely. It is impractical to expect the patient not to walk on their feet for weeks or months while the body heals itself. So, for the practical treatment of Plantar Fasciitis, a more proactive solution is required.


You want to speed up the healing process, not reverse it. You want to promote blood flow to help your Plantar heal quickly. Don't keep damaging it - Rest your Plantar. Relieve the pain and swelling with a ColdCure® Foot Wrap. Speed up the healing process by stimulating blood flow with a BFST® Foot Wrap.

Understanding Your Injury


Plantar Fasciitis is largely misunderstood. That's because the messages your body sends you are not consistent with what is really happening in your foot. Almost everyone with Plantar Fasciitis feels the most pain after they've given their feet time to rest. Most commonly, people talk about the excruciating pain they feel with their first steps in the morning. Then, as they move about, the pain subsides - it's still there a lot of the time - but not as bad as first thing. If you're off your feet for a few hours, in the evening or at work, or during a long drive, you know that when you get back on your feet it's going to hurt!


When you are resting, your feet are recovering. When you resume activity, you are undoing that recovery.


Your plantar is a large, really tough band of tissue between your heel and the ball of your foot, that holds the bones of your foot in an arch. It does not stretch. It's not supposed to stretch. If the plantar stretches, the arch collapses. When you have plantar fasciitis, it's is because the plantar has been stretched and damaged over part of it's length. This isn't a big cut in one tiny spot, but rather a lot of small rippings of the fibers over an area of the plantar.


When you rest, your body grows a special tissue that pulls the tears back together so they can heal properly over time. But when you get up and move again, the stress of all your weight on your foot tears the tissue apart again, and that's when you feel the worst pain. (You can click here for the full story on how the body heals)


The pain may subside once you're done tearing apart the new growth. But the pain also subsides because your body is designed to supress that pain after a bit of time. When we were being chased by dinosaurs, the people who survived were the ones who didn't feel the pain if they hurt their feet! Your body can supress a lot of pain in your feet. If you have chronic pain, then you can be certain that your condition is serious. Everyone with a plantar injury experiences that significant pain right after a long rest.


Your foot needs rest. When you're not resting, go as easy on it as possible. Once you allow your foot to heal to a certain point, you will be able to do more, gradually. Don't stretch it. Never use any shoes or inserts that provide 'arch support' and push up on the arch of your foot even a little bit. That will make it worse. Rest as much as you can. Use ice after activity to reduce the damage from what you've just done. Use BFST in the morning and evening and, if you can, throughout the day to speed up the healing process.

What Not To Do


Sadly, there is probably more bad information on the internet than helpful guidance when it comes to Plantar Fasciitis. Shoe companies will try to tell you they have the solution when shoes are often part of the cause. While shoes can cause Plantar Fasciitis, there is no such thing as a shoe that can cure it, short of getting rid of the bad ones you might have. Regardless of what people are trying to sell you, here's some solid advice on what not to do:


  • Don't stretch the sole of your foot
  • Don't drive through the pain
  • Don't use 'arch supports' or orthotics
  • Don't use pain killers or numbing creams

(For more information on shoes and many other factors, click here for a long list of Myths and things to avoid)



Blood Flow is Essential for Healing


If you want to heal your Plantar Fasciitis quickly, you need to rest your foot and stimulate blood flow. For Plantar Fasciitis, blood flow is the most critical element in rapid recovery. Unfortunately, an injured foot at rest has very limited blood flow. That's why we developed Blood Flow Stimulation Therapy (BFST®).


BFST® Wraps are designed to promote blood flow while you're at rest. While physical activity stimulates blood flow, it can also make your injury worse. The BFST® Wrap brings nutrient-rich, oxygenated blood flow to your injury while you're at rest. This means you can rest your foot and avoid re-injury while your Plantar receives the additional blood flow it needs to heal.



Cold Compression is Essential for Managing Pain


Cold compression reduces swelling

To minimize pain and swelling, complete a ColdCure® treatment any time your pain level increases, or if you have been active. The ColdCure® Foot Wrap provides superior relief of the swelling and pain that comes with Plantar Fasciitis. ColdCure® Foot Wraps use cold and compression together, because cold and compression are the two things you need to eliminate pain and swelling as quickly and effectively as possible. The application of cold compression must be uniform and complete if it's going to work the best. This is why the ColdCure® Foot Wrap has been custom designed to perfectly fit the bottom of your foot, and cover the entire plantar fascia to ensure that your injury receives an even distribution of cooling power.




The Ultimate Solution


If you really want to get better, here's exactly what you need to do:


  • Wear a ColdCure® Wrap as much as possible to relieve your pain and swelling and protect your foot from further damage.
  • Do a BFST® treatment first thing every morning. Do 2 or 3 more BFST® treatments throughout the day. This will help you heal quickly.
  • Avoid re-straining your injury as much as possible. Giving your foot a rest is hard, but it is very important in the early stages of healing your Plantar Fasciitis.

Do this and your Plantar Fasciitis can truly heal - finally.


Medical Function - BFST® Wrap - Accelerated Healing


BFST® Wraps are Class II FDA Registered medical devices. This means they meet very high standards of quality, safety and performance. These devices were manufactured and tested to comply with the regulations that the FDA and Health Canada have established. Consumer grade products that you can buy at the store can't say the same. Consumer goods aren't held to the same high standards as medical grade devices like the BFST® Wrap. The FDA and Health Canada hold medical device manufacturers accountable, unlike consumer goods manufacturers whose products are lower quality.


The Blood Flow Stimulation Therapy (BFST®) Wrap is designed to promote blood flow in injured tissue below the dermal (fat and skin) layer. Utilizing our proprietary Energy Web®, specially controlled and incredibly safe EMR energy envelops the affected body part and stimulates blood flow in the soft tissue deep beneath the skin. The resulting blood flow brings oxygen and nutrient-rich blood to the injured area, accelerating the healing process.


BFST Power Controller

BFST® Wraps come with a 3 level power controller. We recommend that everyone starts at Level 1 and works their way through the levels gradually as their Plantar Fasciitis heals. Proceeding immediately to Level 2 or 3 will not speed up your healing time. You need to condition the body first. When you first start your treatments on Level 1, you may feel a slight warming sensation in the treatment area. This is because, at first, your circulation is poor. The more treatments you do, the better your circulation will become and the less warmth you will feel. This is good. As the warmth lessens from treatment to treatment, this is an indication that your circulation is improving. Better circulation means blood flow all the time, not just during treatments. This is the goal. When you feel almost no warmth during a treatment, it is time to move up to the next power level. Don't rush it though, more heat doesn't mean better treatment. In fact, less heat means better treatment, so take your time moving up in levels.


Plantar BFST® Wrap

BFST® Wraps are the heating pads of the future. Heating pads bring blood to the surface of your skin and make it hot to the touch. BFST® Wraps stimulate blood flow deep beneath your skin to repair your damaged tissue. Bringing blood to the surface of your skin does nothing to heal the injury deep below. BFST® Wraps work to actively heal your soft tissue injury through the promotion of blood flow. Heating pads can't do this.


The Energy Web® of the BFST® Foot device comes inserted inside a soft, comfortable neoprene wrap. The wrap molds the Energy Web® to the bottom of your foot and up the back of your heel to target the entire Plantar Fascia region. This ensures that you receive an even distribution of energy over the entire injured area. The wrap comes with a removable Velcro® belt that you can apply around your foot to adjust the fit. The BFST® Wrap does not need to be removed following a treatment. Simply unplug the device and remove the electrical components. This will act as a reminder of your injury and help prevent further damage to your Plantar.



Medical Function - ColdCure® Wrap - Extreme Pain Relief



Foot ColdCure® Wrap

ColdCure® Wraps are Class I FDA Registered medical devices. They exceed all government and health agency regulatory requirements for cold therapy, specifically for use in treating soft tissue injuries. When applied to your foot, the ColdCure® Wrap immediately reduces the risk of further damage from excessive swelling. Doctors and Therapists agree that controlling swelling is a fundamental part of reducing long term permanent damage resulting from soft tissue injuries.


ColdCure® RigiGel® packs are much safer and more effective than ice and products that contain mushy blue gel. Why? Because RigiGel® packs are like ice, but they stay at 32°F / 0°C. While they may start out at about -4°F / -20°C straight from the freezer, after a few minutes they will go to 32°F / 0°C and stay at 32°F / 0°C for a long time. ColdCure Stays at a Safe Temperature This is the ideal temperature for cold therapy, because it's cold enough to relieve your pain and swelling, but safe enough to not cause cold burns. Ice and blue gel packs will also start out at -4°F / -20°C and rapidly go to 32°F / 0°C, they keep warming up very quickly, instead of staying in the safe, effective zone of 32°F / 0°C. The XC Gel® danger zone is very small but the benefits are huge.


While XC Gel® packs are designed to be stored in the freezer, you can store them in the fridge if you find them too cold from the freezer. If you find that the gel is too stiff from the freezer, leave it out for several minutes before inserting it inside the wrap. Once the pack is soft enough to bend, it is ready to use for treatment.


Rest, Cold, Compression, Elevation

RICE - Rest, Ice, Compression & Elevation - is the formula many people follow when dealing with a soft tissue injury like Plantar Fasciitis. However, most of these people probably aren't aware of how dangerous ice can be. Ice can actually freeze your skin and numb your nerves, causing 'cold burns' and even permanent damage to your underlying tissue. The proper solution is RCCE® - Rest, Cold, Compression & Elevation. You don't want to apply ice, you want to apply cold that is just above freezing. Yes, you want cold - and lots of it - but not so cold that it is below the freezing point of water.


ColdCure® gel packs contain 3x more gel per lb than other products, for complete coverage of your plantar. When stored in the freezer, XC Gel® packs also have 10x more cooling power than other products, meaning longer treatment times without having to swap the gel packs as often. This also means faster relief from pain and swelling. Bigger packs with more gel inside plus superior cooling power means an overall better, more effective treatment.


Plantar Coverage Zone

The ColdCure® Foot gel pack is custom designed to mold to the shape of the bottom of your foot and the back of your heel. It covers your entire Plantar Fascia to ensure that your injury receives an even distribution of cooling power. All of our gel packs are designed for the specific body part you're treating. We don't just have 1 generic gel pack shape because it wouldn't be able to target all the different areas of the body. Each part of the body is uniquely shaped, and that's why all of our gel packs are uniquely shaped too. This product has 100% been designed to treat Plantar Fasciitis.


Regular gel packs have hot and cold spots, making treatments uneven and inconsistent. Our unique XC RigiGel® formula distributes the cold energy evenly throughout the entire pack. This means the gel pack will always have a perfectly balanced cold temperature. When cold pressure is applied to a foot with Plantar Fasciitis, the gel starts to warm up in that specific spot faster than the rest of the pack. The cold energy in our gel packs is transferred from the cold spots to the warm spots much more effectively. This is a huge improvement, as your Plantar will receive the cooling power of the entire gel pack.


XC® gel packs have 2 different colored sides: a white side and a gold side. Both sides have all the same amazing benefits that XC RigiGel® gel has to offer. XC® gel packs can be inserted inside the wrap with the white side facing towards your foot or away from your foot since they are not side specific.



Protect Your Plantar Between Treatments


When you're not doing BFST® or ColdCure® treatments, your Plantar becomes vulnerable to further damage. Using KB Support Tape takes some of the tension off your Plantar while you are standing and walking, so you don't have to worry about re-injuring your Plantar as you go about your day. It adds an extra layer of protection and support to your foot, which is important when you're not at rest or doing BFST® and ColdCure® treatments.


Our skin is soft and elastic and can stretch much more than the tissue underneath. When you apply KB Support Tape to the bottom of your foot, your skin becomes a much more rigid surface than before, serving to limit how much the skin can stretch. The Tape makes your skin almost into a second Plantar, helping to prevent re-injury. That's why we call it armor for your injury.



I received it Wednesday, two days ago, and my foot is starting to feel pretty good now! I like the ice pack because it does the whole bottom of the foot and the back. The blood circulation seems like it's helping, because I notice that after I do my treatment, my foot doesn't hurt for a few hours. I'm glad I found you guys online, because nothing was working. I'm a golfer and even practicing was hurting a lot. I'm feeling pretty good, hopefully it keeps getting better!

William from CaliforniaColdCure Foot | BFST Foot | Roll Tape March 31, 2023


You're Ready To Go - Pick Your Package


Plantar Solution Pack


The King Brand Plantar Combination Packs listed below include everything you need to heal as quickly as possible from your Plantar Fasciitis. As an added bonus, the Plantar Solution Packs include a discount that's been built into the package price.


Plantar Solution Pack - Save BIG on the Essentials


The Two Piece Plantar Solution Package deal includes the Plantar BFST® and the Plantar ColdCure® Wrap. As an added convenience, we've added our most popular package to your cart. If this is the package you're looking for, all you have to do is click the Add-To-Cart button.


    This bundle helps to:

  • reduce pain and swelling with the ColdCure® Plantar Wrap.
  • provide a faster healing time with the BFST® Plantar Wrap.

These are the most important tools for your Plantar Fasciitis. They work together to heal you and reduce the pain.



Plantar Two Feet Solution - The Biggest Savings


If you have Plantar Fasciitis in both of your feet, this is the package for you! The Four Piece Plantar Solution Pack is designed for people who are always on the go, and don't want to treat both feet separately.


This bundle includes two of each the BFST® Plantar Wrap as well as two ColdCure® Plantar Wraps. If you are suffering from Plantar Fasciitis in both feet, this package will help provide you the quickest recovery with plenty of time leftover in the day to spend it however you wish.






Four Piece "On The Go" Pack - The Biggest Convenience


The Four Piece Recovery Pack is designed for people who are always on the go, and want the convenience of treatments anywhere and at any time. This bundle includes everything mentioned in our Plantar Solution Pack, and also includes our BFST® Battery Pack, and a roll of KB Support Tape. With the BFST® Battery Pack, you don't need an outlet. You can take your treatments in the car, on the plane, or wherever your day takes you. With a full charge on your BFST® Battery Pack, you will have more than enough power to complete all of your treatments for 2 or 3 days between charges.

Individual Items


BFST® Plantar Wrap - Heal the Fastest



If you want to just stick with the most essential piece, the BFST® Plantar Wrap is your best choice. This Class II medical device actively stimulates healing in your foot to get you on the mend ASAP! As is, this device plugs into a wall outlet for 20 minute sessions of comfortable soothing Blood Flow Stimulation. To Stimulate Healing it is really all you need. Treat yourself in the morning and at night, and before any strenuous activity, and your healing process will happen as fast as possible.






ColdCure® Foot Wrap - Stop the Pain


If your biggest issue is the pain, then you definitely want the ColdCure® wrap. The ColdCure® Foot Wrap comes with 3 swappable cold packs that contain our unique XC RigiGel® formula. This isn't that 'blue goo' that you get from the drug store, no way. This is super gel. It holds tons more cold and stays cold much longer. Its ice that bends like rubber. It's amazing. The elasticized wrap holds the cold firmly in place against your injury sucking away the pain while it gently reduces swelling. If pain is your #1 concern, this is your #1 solution. With extra gel packs included you can treat the pain over and over again, never running out of ice.




BFST® Battery Pack - Make Your Treatments Mobile


This Rechargeable Battery Pack is designed to make your BFST® Wrap completely mobile. It attaches anywhere on your wrap and lasts for a minimum of 10-20 treatments, depending on what level you're on. This means you can do your treatments wherever you go! You can do treatments in the car, at work, or while you're doing chores around the house, all without being plugged in. Use it wherever the day takes you.


The Battery Pack is easily charged using your BFST® power supply. The indicator lights on the Battery let you know when it needs to be charged again. It takes approximately 4 hours to achieve a full charge when the Battery is at 0%.


The Battery Pack makes it so much simpler to get in your 3-4 BFST® treatments per day, because you don't have to wait around while you're plugged into an outlet anymore.


*The Rechargeable Battery Pack is specifically designed to work with your BFST® Shoulder Wrap. Your BFST® Wrap comes with the components you need for treatments and to charge the Battery.

Optional Items


KB Support Tape - Protection from Re-Injury

KB Tape
$14.95
Add to Cart

Too busy to be injured? Have to keep going? Then KB Support Tape is your "must have". Constant re-injury is often the biggest reason your Plantar Fasciitis doesn't heal. It heals when at rest but when you get back on your feet the injury gets worse. Athletes are always taped up. That's to prevent against re-injury while they are active. And KB Support Tape® is the best for that purpose. Taping is very underappreciated and very effective. If you have to keep moving, you have to tape.


The color is purely your sense of style.


The Pre-Cut Strips are super convenient, but the Continuous Roll gives you more control over how you tape your foot and you get the most use out of a single roll.



Are Other Parts Starting to Ache? - Our Vibe Massagers Relieve Stiff Muscle Pain


Vibe Mini
$119.00
Add to Cart

Plantar Fasciitis often leads to other parts of your body aching as you attempt to compensate for your sore feet. King Brand Vibe massagers are professional grade units that can unknot tense tissue and free you from the pain and stiffness.

There's no doubt you know the pain of muscle tension. Lots of people feel it in their legs, their hips, and their back. Muscle pain can ruin your day and it can ruin your sleep. If you haven't used a professional massager before, it's time you try one.
You'll love it. 20 minutes of targeted massage on any part of your body leaves you feeling so relaxed. You can really feel the difference. Long after your injury is forgotten you'll still be using your massager. It will become your new best friend.

The Vibe Mini shown here is a compact and effective hand held massager that gives excellent results at an affordable price.

For more options on massage devices, click here for our massagers page!



Free Treatment Advice & Guidance


Quality Customer Service

The purchase of every BFST® and ColdCure® Plantar Wrap comes included with the free professional consulting services of our King Brand® Advisors. This added benefit is precious in terms of your treatments and overall recovery. Take advantage of having a supporting team to help guide you through your entire recovery process, to help you get the best benefits from the BFST®, ColdCure® and KB Support Tape. Our advisors are thoroughly trained on Plantar Fasciitis and can help create a treatment plan that's specific to your individual needs. They are also highly knowledgeable when it comes to BFST® and ColdCure® technology and treatments. Our Advisors spend all day helping people just like you every stage of their recovery. They are truly dedicated to helping you deal and feel better as quickly as possible. We're here to help you every step of the way.


Over The Top Quality


King Brand products meet over 20 different medical safety and quality standards that are far beyond what is required for FDA satisfaction. If we think there is anything that can be done to make our products safer and more effective, we have done it. That is the approach to everything we do and that is why our company and products are so highly regarded.

Quality Customer Service

Why do we care? We're an American company helping Americans in need. A little kindness can go a long way, and that's why our Treatment Advisors are here for you. You're injured and in pain, and we want to help you get better. As a customer, feel confident that you're ordering from a US company, that ships all of our products from within the US. Shipping is quick and you'll be receiving a high quality medical device that will continue to work for years to come.



When to do Physiotherapy®


Quality Customer Service

Generally, Plantar Fasciitis is an injury that needs rest. If you find yourself in line for Physiotherapy, do so with caution. Physio can be harmful if stretching and exercises are started too early. Your injury first needs to stabilize, and in order to stabilize the injury you need to rest. As you know, when you rest, your blood flow slows down which doesn't help your injury heal which is why BFST® is so important early on.


At the beginning of your injury, even before the injury has had a chance to stabilize, long before you start physio, the ColdCure® Wraps will help keep the pain and swelling under control. The BFST® will increase blood flow to get the healing process started. Because you don't have to move to use them, the King Brand BFST® and ColdCure® Wraps can be started any time. The earlier the better!

Don't start Physical Therapy until your condition has stabilized. When you start, if you feel any pain during or after PT speak up! PT is not supposed to hurt and if it does you may be re-injuring your feet.

Use your ColdCure® wrap after any heavy activity and after PT. Use the BFST® before PT and before any other heavy activity.


BFST® Devices are Electrical Medical Appliances that
actively stimulate blood flow in injured tissue.

BFST® devices heal soft tissue injuries.

Plantar BFST® Wrap

The BFST® Foot Wrap works to actively stimulate blood flow through the bottom of your foot. This is very important because when your foot is at rest, blood flow to the injured area is severely impaired, in turn stalling the healing process. It's healthy, high-quality blood flow that enables the healing process, so adequate blood flow is required if you want to heal your Plantar Fasciitis properly and quickly.


People love the way BFST® treatments feel. They are very pleasant and relaxing. During treatment, you will notice a slight warming sensation in the bottom of your foot. Some people also experience a slight tingling sensation resulting from the increase in blood flow. We recommend 3-4 BFST® treatments per day, spread throughout the day. The effects of each 20 minute treatment last for up to 4 hours, so even when your treatment is over, your blood flow is still working to help you heal.


Almost as important as blood flow is the reminder of your injury. Without the reminder of your injury, you risk feeling a false sense of ability and making your injury even worse than it already is. Avoiding re-injury is fundamental to rapid recovery, which is why we recommend that you continue wearing your wrap between treatments. Simply unplug the controller from the device and remove the Energy Web® from inside the pocket. BFST® Wraps are designed to be worn even when not plugged in, to help protect and support the injured area. This prevents re-injury and contributes towards a faster healing time.


Heal as Quickly as a Pro Athlete


Heal Quickly

Have you ever noticed that professional athletes seem to recover from their injuries much faster than the general public? This is because they have professional athletic therapists who order them to follow a very specific treatment regimen. They are also instructed to rest the foot completely. They cut out physical activity and avoid putting any weight on the injured foot by using crutches. The pro therapists ensure that the athlete supplements the healing process by stimulating blood flow many times each day. Regular BFST® treatments are a standard part of this therapy, because the more we promote blood flow, the faster we will heal. That's why professional athletes are back in the game in a matter of days or weeks while regular patients with the same injuries take months or even years to heal. Add BFST® to your treatment regimen to heal as quickly as a pro athlete.



What Does the BFST® Feel Like?


BFST® treatments are very comfortable and soothing. The BFST® uses Electromagnetic Energy to stimulate blood flow underneath the surface of the skin. It is warm, but not hot. It does not vibrate like a massager. (You shouldn't use a massager on soft tissue injuries) It does not cause your muscles to tense in jolts like with a TENS machine. (TENS machines are very bad for soft tissue injuries) The BFST® isn't supposed to do either of those things. Rather, it is soothing and sometimes gives you a gentle tingling sensation in the treatment area. BFST® treatments are very pleasant and enjoyable.


Don't be confused, while the treatments feel gentle they are still very powerful. Think about an X-RAY or an MRI. Even though you don't feel the energy during those procedures, a lot of energy is definitely going deep into your body. If you put your ear close to the BFST® when it is on, you can actually hear it going through the cycles. It's very subtle, but you can hear it if you listen. It isn't just delivering one energy level at one frequency. It's quite complex. Just like an MRI machine, the BFST® buzzes and hums and gets louder and more quiet as it goes through the treatment cycle. It sounds just like a mini-MRI machine. Over the 20 minute treatment period it goes through a treatment cycle to deliver the most energy in the most effective way. It is designed to help give you the fastest healing time possible, in the comfort of your home.


During each BFST® treatment you will only feel a mild warming sensation. At any point during your treatment, it feels hot you are using it on too high of a setting and you should turn it down to a lower setting. After several treatment sessions, the treatments will feel like they are getting less and less warm. This is ideal. This is your body responding to the BFST® treatments by increasing your subdermal blood flow. The more BFST® treatments you do, the less warmth you're going to feel. This is a good sign. Your tissue is becoming more healthy. Your body is getting stronger. This means that your circulation through your foot is improving, and your injury is improving. When the feeling of warmth during a treatment is almost all gone, this is the signal that it is time to move up to the next level. People usually move up to the second level after a few weeks of treatment.


Dealing With Pain:


Dealing With Pain - Consult with us for Free!


Treatment Without Drugs

Plantar Fasciitis can be so painful and debilitating that it causes us to rely heavily on pain killers. But honestly, pain killers are not your friend. It is understandable that you are looking for the relief from pain. Remember, though, the pain is there to stop us from hurting the area further. The pain is your body saying please stop doing that! While pain killers are a welcome relief, they can be dangerous to take when you're active. Pain killers can completely block the pain signal, making you unaware of any further damage you could be doing to your foot. Pain killers should be restricted to times of rest.


When it comes to pain killers, some products are much more effective than others. Some can actually help your injury when used correctly and others will only make it worse. According to the National Institute of Health, our own government body tells us that Acetaminophen overdose is the leading cause for calls to Poison Control Centers (>100,000/year) and accounts for more than 56,000 emergency room visits. And acetaminophen (Tylenol) won't help you get better one bit. It only puts you at risk of more injury. If you want help choosing the right pain killer and want advice on how to use it more safely and correctly, give us a call at 1-844-672-9440. We will give you excellent guidance. No charge. No purchase necessary.


To maximize healing and minimize pain and swelling, complete a BFST® treatment right before bed. We can give you advice on medication you can take to reduce the pain and help you heal while you sleep. The BFST® treatment will work towards healing while you sleep, and the medication will work to relieve the pain and inflammation so that you can experience restful sleep. During the day, ColdCure® treatments are the best choice to continue to reduce inflammation while you are active. Our medical grade injury tape, KB Support Tape, is excellent for reducing reinjury and pain when you need to be active as well. If you're in pain, give us a call now for free advice 1-844-672-9440.


I had plantar fasciitis and it saved my feet. Every time I see him, my orthopedist says, "Whatever you're doing, keep doing."

Renee from CaliforniaBFST Foot Feb 02, 2023

ColdCure® Devices Reduce Pain and Swelling.

ColdCure® Devices are NOT typical cold or ice packs.

Foot ColdCure® Wrap

The ColdCure® Foot Wrap provides superior relief of the swelling and pain that comes with Plantar Fasciitis. ColdCure® Foot devices use cold and compression together, because cold and compression are the two things you need to eliminate pain and swelling as quickly and effectively as possible. The application of cold compression must be uniform and complete if it's going to work the best, and this is exactly what ColdCure® Foot Wraps provide.


We developed ColdCure® technology as a safe alternative to standard ice packs. Most people aren't aware of the serious dangers that ice packs pose. Ice packs can freeze your skin and cause 'cold burns', resulting in permanent damage to your underlying tissue. Not all freezers are the same. When you take your King Brand ice pack from the freezer, if it is safe to use it will be flexible enough to put in the wrap. If it is too cold and can damage your skin it will be stiff. This is by design. Within a few minutes a stiff ice pack will become flexible and safe to use. Don't worry, it will still be very cold - just safe and cold and the cold will last a long, long time. Better yet, our XC gel is hyper conductive so the cold in the pack moves to where you need it. Don't get hot and cold spots. The cold moves to your injury from all over the pack for maximum treatment effect.


Plantar Fasciitis Tape Application

The ColdCure® Foot Wrap comes with 3 swappable gel packs that contain our amazing XC RigiGel® formula. While other gel formulas are watery and mushy, ours is firm yet flexible. XC® gel doesn't move around inside the pack. It stays in place where you need it, even under heavy pressure for long periods of time. One gel pack is inserted inside the wrap at a time, so you can have the other two charging in the fridge or the freezer to keep your therapy going. There's no need to take breaks between treatments. You can keep using the wrap as long as you need the pain relief.

The BEST Experience Ever


Before they get injured, most people have never heard of King Brand. There was no need. Our purpose is highly specialized. But after they've experienced King Brand, our customers never forget us.


At King Brand, we want you to have the best experience possible. We want you to get better. We want to teach you how to use our products, and how to get the best results. Our team of Treatment Advisors spend countless hours being trained on how to support our customers as best as they can. They are endlessly learning how to treat specific injuries and how each of our products work. And that's all they do. All day long they guide people on how to treat soft tissue injuries exactly like yours.


15 years since our beginning. And every year we've continued to improve our products. We constantly improve them to make them more and more effective. We have invested heavily into our technology and that's why the products work so well.


We now have thousands of 5 star reviews from very happy customers. We have shipped over 500,000 products to over 300,000 injured customers. Many of them have received our personal coaching on how to get the best results. We reach out to all of our customers after their products are delivered to offer our support and knowledge.


Our Treatment Advisors aren't sales staff. They have no expectation to sell our products. There are no commissions. Their job is to help you get better. Our Treatment Advisors will only help educate you on how to get the best results using our products. They will honestly let you know if our products aren't able to assist you with your healing.


The products work incredibly well. The Treatment Advisors are here to support you. People who've used King Brand products before, always come back to us if they have another injury. They search for us by name because they remember how well we helped with their last injury. We have many, many customers who were so happy with their experience that they come back over and over again to buy products for family and friends. People recommend King Brand and that's the best testimony of all.


And you have a money back guarantee. We will help you get better.


KB Support Tape - Use All Day During Work & Play


KB Tape

KB Support Tape provides your Plantar with a protective layer to help balance your weight and prevent further damage. This will contribute towards faster and more complete healing.


KB Support Tape comes in 2 styles: Pre-Cut Strips and a Continuous Roll. These 2 styles come in 3 different colors: Blue, Black & Beige. There's no functional difference between the colors, they just let you express your personal style.


Plantar Fasciitis Tape Application

The Pre-Cut Strips of KB Support Tape are ideal for people who want to use their tape on-the-go. Since they're already cut into ready-to-use strips, you can apply and go! Each roll of Pre-Cut KB Support Tape contains 20 individual strips. Each Pre-Cut Strip is 2 inches wide and 10 inches long.


The Continuous Rolls of KB Support Tape are perfect if you are looking for a more customizable tape. You can cut the tape into a variety of different lengths and sizes to achieve a completely unique application for your plantar. Each box contains 1 Continuous Roll of KB Support Tape that is 2 inches wide and 16 feet long.


While we found the above application to be effective for Plantar Fasciitis, it is only an example. We encourage you to try different applications for Plantar Fasciitis to find the one that works best for you. Listen to what your body is telling you. Use the pain as a guide when you are taping. If you feel pain in a specific part of your foot, apply the tape there.


When applying the Tape to your Plantar, you want it to be fairly stretched in the middle. No stretch should be applied at the ends of the tape, but if you want the Tape to act as a secondary Plantar, you will want to apply a good amount of stretch in the middle.

I swear by your King Brand Gel packs for more than my Plantar Fasciitis. They work so well, I slip them under my back, and there the only thing that helps. Everyone asks, and I say that these are the best Ice packs I've ever come across. I truly believe your planar fasciitis treatment is the only one that I've come across saying that its going to do something to help, that it actually will do.

Della from Florida BFST Foot | ColdCure Foot Mar 06, 2023

Combination Therapy
BFST®+ ColdCure® Treatments


BFST® for Rapid Healing
ColdCure® for Pain & Swelling
KB Tape to Prevent Re-Injury

Combination Therapy means using the right product at the right time. This is much more effective than just using one product at all times because each product addresses a specific issue. You have ColdCure® to relieve your pain and swelling, BFST® to promote blood flow and accelerate healing, and KB Support Tape for protection and re-injury prevention, resulting in the absolute best treatment for your Plantar Fasciitis.


BFST® for Rapid Healing


BFST® Foot Wrap

Use the BFST® Wrap during the times when your Plantar is feeling its best. The exception to this is first thing in the morning. The pain you feel with the first steps in the morning is actually your Plantar being re-injured after it tried to heal during the night. To lessen the pain and damage, do a BFST® treatment before you get out of bed in the morning. Doing a treatment before bed is also key because it will help speed up the healing that your Plantar Fascia does naturally when your foot is resting at night.


Start your BFST® treatments on Level 1. For optimal results, we recommend that you do 3-4 treatments daily, and to spread out your treatments through the day. Since each 20 minute treatment optimizes your blood flow for an average of 4 hours, it's best to do a treatment every 4 hours, or before any type of physical activity. This can include anything that puts a strain on your Plantar (walking, standing for extended periods, etc). This can also be used for preventative measures after a full recovery to optimize your blood flow.


The goal with your BFST treatments is to not increase the levels as quickly as possible, but instead to condition your circulatory system to allow for the much needed increase in blood flow that your plantar needs in order to continue healing. Staying on the lowest level possible to where you feel a slight warmth is going to keep the blood flow close to the plantar tendon, so you can get the most benefit out of each treatment. Less is more. This is the most effective way to start healing your Plantar Fasciitis.


When can you move up to the next level? You can move up in levels when you barely feel any warmth from the wrap. This means that you've successfully conditioned your circulation and you're ready to move up to the next level. No two customers are the same. Some people can move up quickly, where others are going to stay on the same level for a lot longer. Get the most out of each level before moving to the next. This will give you maximum benefits from the wrap, and the quickest healing times.



ColdCure® for Pain & Swelling


ColdCure® Foot Wrap

Use the ColdCure® Wrap any time your Plantar has been freshly aggravated. This could be immediately upon re-injury or whenever you are experiencing a flare-up of pain and/or swelling. ColdCure® does an amazing job of relieving pain -- some of our customers have described ColdCure® as "sucking the pain" right out of their body. ColdCure® treatments will also help reduce any visible swelling you may see on the surface, as well as the inflammation you may have and cannot see, deep down in the soft tissue.


Do a ColdCure® treatment immediately after any physical activity to help reduce inflammation and prevent re-injury.


Wait 30-45 minutes after your ColdCure® treatment before following with a BFST® treatment. This time will allow the blood flow and body temperature to regulate again. Refrain from using ColdCure® within 4 hours following your 20 minute BFST® treatment, unless you notice an increase in pain during your BFST® Treatment.


ColdCure® treatments will slow down the blood flow, which isn't ideal, but is necessary to relieve the swelling and inflammation generated. The BFST® will increase your blood flow which is important for faster healing.



KB Support Tape to Prevent Re-Injury


Plantar Fasciitis Tape Application

KB Support Tape can be worn any time -- even during your BFST®* and ColdCure® treatments, but it is most important during physical activity. KB Support Tape functions similarly to your Plantar when it is applied to the bottom of your foot. It's like adding an extra layer of protection and security to your injured Plantar. It also helps to balance your weight, lessening the strain on your Plantar.


*While the KB Support Tape can be worn during your BFST® treatments, you will lose a small amount of effectiveness due to the barrier the tape creates. If you are taping and doing multiple BFST® treatments throughout the day, do your first treatment before the Tape is applied and your last treatment after the Tape has been removed at the end of the day.


Click here for more information on Combination Therapy

Complete the Healing Process


Don't stop doing BFST® treatments. Even once your pain is gone, your Plantar may only be 20% or 30% healed. You need to continue using the BFST® Wrap for several months after the pain is gone. This will ensure that you maintain the healing you've done and will help you heal further. Once you get back to your regular routine, do a BFST® treatment before you're physically active. This will help prevent re-injury during the activity and will act as a warm up for your circulatory system.

The Medical Tape Advantage


What sets KB Support Tape apart from the other tapes out there? For one, it's not athletic tape, it's medical tape. This means our Tape is manufactured to ISO 10993 standards, which ensures that our Tape is made from extremely safe, biocompatible materials. Our Tape is actually made from materials that are safer than most baby products, including toys, clothes and even diapers. Don't let the big brand tapes fool you! Most of them are made from toxic materials, because there are no standards for athletic tape. Some big brand tape glues even contain carcinogenic ingredients. At King Brand®, your health and safety is of utmost importance, which is why KB Support Tape is manufactured to such high standards.



Track Your Symptoms and Treatments


Track Your Symptoms

Do you want to find out how well you are recovering from your Plantar Fasciitis? Track your Symptoms and Treatments using our Symptom Tracker. This easy to use tool provides a method for you to log lots of information about what you're experiencing, how you are managing your condition, and how your life is impacting your condition. Our specialists can review the information and provide you valuable feedback on a routine to minimize re-injury and shorten your recover time.


Think about all the times you've wished you had asked your doctor or therapist about something you forgot to mention. When you see them they rush you and you're back out the door quickly and you're kicking yourself for not getting your questions answered. Have questions? At any time you can request a King Brand Trained Treatment Advisor to reach out to you to answer any questions you might have about your treatments, recovery, symptoms and much more. You can record all the notes and information you want in symptom tracker so the specialist always has all the information possible to give you the best advice. This is much better care than you get with the usual medical network. All this is free as a King Brand customer.


Click here for more information on King Brand® Symptom Tracker





I had plantar fasciitis and the BFST wrap helped my foot immensely. I had really good luck, it worked really well.

Glen from Colorado BFST FootJan 28, 2023


King Brand‘s BFST and ColdCure Therapy Wraps Shop

King Brand® Quality


Quality Seal

King Brand® soft tissue rehabilitation medical products are the #1 choice of top Athletic Therapists and Medical Practitioners worldwide. We provide guaranteed results and customer satisfaction. Like all King Brand® products, there simply isn't a better performing option. All King Brand® products come with a 100% satisfaction guarantee. Try our products and if you are not completely impressed, you can send them back for a full refund. We know you will love them though because thousands of people already use them and rave about the results.


Click here to see our Customer Testimonials

The King Brand® products shown are FDA Registered medical devices. That is not all. They are also registered with Health Canada which means they get twice as much review.


FDA and Health Canada Registration does not mean that we fill out a form to become Registered. Our claims are quite significant, and because of these claims the government agencies visit for week-long inspections to ensure that the end user is always receiving the safest effective medical devices we can offer. With two different countries of regulators this means our products get twice the oversight, ensuring exceptional quality and performance.


It is not required but we are also ISO-13485 compliant and registered. This enforces standards are established by the International Standards Organization for global manufacturers of medical devices. This means more on-site week long audits every year ensuring our quality and products meet strict international standards.


It is not required by any regulator, but we use only the safest materials in our products. ISO-10993 regulation ensures that our products are made from higher quality materials than most baby products, including diapers. This is the highest bio-compatibility safety standard in the world. This is the highest hospital grade - think Intensive Care and Operating Rooms. Our materials go through ISO-10993 testing to ensure they are safe for you. No consumer products are produced to this high standard.


King Brand products are, in fact, hospital grade through and through. ISO-60601 is the International Standard for Medical Device safety from an electrical standpoint. In spite of the BFST® being an electrical device, BFST® can be used in hospital emergency rooms and operating rooms without affecting other equipment. You can use any medical device with a BFST® and neither device will know the other one is there. This is a very tough standard to meet, but we do it and you benefit.


King Brand products meet over 20 different safety and quality standards that are not required even for medical devices and FDA registration. If we think there is anything that can be done to make our products safer and more effective, we have done it. That is the approach to everything we do and that is why our company and products are so highly regarded.


Click here for more information on our FDA Registration
Note from KB WebMaster - The text below is primarily intended to assist with Google properly classifying this page content. To learn more about our products please visit our website.
Plantar fasciitis plagues many people. A bad plantar injury causes plantar pain. There are many symptoms of plantar fasciitis pain caused by plantar injuries. Treatment for plantar fasciitis will cause your plantar pain to improve and your plantar fasciitis to heal. There's no doubt that to heal plantar fasciitis quickly you need BFST treatments. Coldcure will help with plantar pain. You can relieve plantar pain and a plantar injury with BFST and coldcure technology. So, if you want to heal your plantar fasciitis quickly, you need BFST. If you want to treat plantar fasciitis pain you need coldcure. plantar fasciitis symptoms are plantar pain and swelling. A sore plantar can be helped with plantar fasciitis exercises although plantar exercises won't cure all plantar injuries. Some plantar injuries require plantar fasciitis surgery. This may heal the injured plantar but the pain in your plantar after surgery can be severe. The best plantar fasciitis treatment is BFST. The best plantar fasciitis pain treatment is coldcure. These wraps are incredible. They feel comfortable. They work.

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