The ColdCure gel packs are intended to be kept in the fridge or freezer when not in use - that way, you'll always have access to a freshly cold gel pack.
If you won't be using your gel packs and want to store them outside of your fridge or freezer, please keep them enclosed in a ziploc bag in a cool, dry place. This will prevent your gel packs from drying out and make sure you get the most usage out of your ColdCure!