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Relieve Pain & Swelling with a ColdCure® Back Wrap
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King Brand Back Ice Packs and Wraps

ColdCure® Back Wraps
10x More Cold. Better Targeting.

Medical-grade back ice packs for pain, swelling, and injury recovery.

ColdCure® Means Faster, More Effective Relief


Our ColdCure® Back Ice Pack Wrap is the solution to your back pain and swelling.51 Here's what makes the ColdCure® Wrap better than other products:


  • Our ice packs have 10x more cold capacity, for colder and longer lasting treatments
  • ColdCure® packs contain 3x more gel per lb, providing more coverage for your back
  • Our ice packs mold comfortably to the shape of your body for a perfect fit10
  • Our ice packs stay at 32°F for safer treatments and no risk of 'cold burns'27
  • ColdCure® Back Wraps are FDA Registered Class I medical devices -- that's serious!
  • The ColdCure® Back Wrap comes with 3 ice packs, so you always have one ready to use

There are no disclaimers on our site because we don't need them. These products work. They fit better, last longer, stay colder, work faster, target pain better and are made of ultra-safe materials.26 The benefits are endless. You can be sure that a King Brand® cold compression Back Wrap with ColdCure® technology is far superior to any other product on the market.



XC RigiGel® Keeps The Cold In Place

Our Gel Doesn't Move Around Under Pressure

Only King Brand® ColdCure® gel packs contain our unique XC RigiGel® formula. XC RigiGel® is both firm yet flexible. It doesn't move around under pressure like watery blue gel formulas. Our gel won't flow away to other parts of the pack, even when put under heavy pressure for long periods of time. It stays in place to treat your back, so you get an even and consistent cold treatment over the entire injured area, every time. No matter how hard you press on the gel, it won't move away from the painful area.


XC RigiGel® is not like blue goo. XC RigiGel® is ice - but it's ice that bends like rubber! In terms of flex and form, XC RigiGel® packs can still be bent around your injured back or hip, even straight out of the freezer. They're firm yet flexible, even at freezing temperatures, for the most comfortable and best fitting treatments possible. You get all the pain sucking power of a block of ice, only it bends around your body perfectly while staying dry the whole time. It's really an amazing product.


While the gel itself doesn't move around inside the pack, the cold energy does. Traditional ice packs have hot and cold spots, but our XC RigiGel® formula distributes the cold energy evenly throughout the pack. When cold pressure is applied to a back injury, the gel starts to warm up in that specific spot faster than the rest of the pack. The cold energy is transferred from the cold spots to the warm spots much more effectively. This means your painful back will receive the cooling power of the entire ice pack every time. The hyper-conductive power of these ice packs is unmatched.


***Proven to hold 10 TIMES as much cold as pharmacy name brand wraps.***
***Proven Better than ALL other Ice Wraps!***



Tons of XC RigiGel® Makes Tons of Difference


The Walgreens factory tested our ice packs and found that pound for pound, our gel held over 10x more cold than the best gel they had to offer. The results were staggering.


ColdCure Back Coverage Zone

Not only do XC RigiGel® ice packs hold more gel, they also store 3x more cold per lb than standard cold packs. This makes a huge difference in the treatment you receive. Most traditional cold packs only contain a little bit of gel, because a gel pack with tons of gel is a lot more expensive to make. But if you really want to feel better and reduce your pain and swelling, a gel pack with tons of gel is exactly what you need. XC Gel® ice packs are the ultimate solution. A bigger pack with more gel inside means faster and more effective relief of your pain and swelling.


The ColdCure® Back Wrap comes with 3 ice packs. This means you can have 1 ice pack inside the wrap for your treatment and 2 more charging in the freezer, so you can swap them in and out quickly to keep your therapy going. ColdCure® ice packs are large enough to cover your injury, but are never bulky. The 3 gel packs that come with the ColdCure® Back Wrap weigh about 4 lbs and that's just the ice packs alone. Compare that to most other ice packs or cold wraps on the market that weigh less than 1 lb, including the wrap.



A Large Area of Compression Means Maximum Relief


The Standard ColdCure® Back Wrap comes with three thick 7" x 10" ice packs. The Back Wrap is guaranteed to fit anyone with a waist measuring between 22" - 54". If your waist measures above 54", we have Extension Straps that can be added to your order to help you achieve the right fit for your body shape.


King Brand CC Back

The ColdCure® Back Wrap provides firm, even compression for the most effective relief of pain and swelling possible. The wrap applies uniform compression to the injured area with no gaps in pressure. To be as effective as possible, the compression needs to be uniform and complete, and the ColdCure® Back Wrap provides exactly that.


The Back Wrap is soft and stretchy, making it easy to apply and adjust. Both the wrap and the gel packs are specially designed for the shape of your back. The wrap can be worn without the gel inside as a support for your injury while you're not doing treatments. The wrap is incredibly comfortable to wear.


The ColdCure® Back Wrap is ideal for treating the pain and inflammation associated with Back Pain & Strains, Pinched Nerves or Discs, Strained or Torn Muscles, Piriformis Syndrome, Hip Flexor Injuries, Hip Pain & Strains, Slipped Discs, Hip Bursitis and Sciatica.


For Safer Treatments, Follow RCCE® Not RICE


Rest, Cold, Compression, Elevation for a Safer Treatment

Most people think that RICE - Rest, Ice, Compression, Elevation - is the formula to follow when treating something like a back or hip injury. The truth is that ice can be dangerous. Ice can actually freeze your skin and numb your nerves, causing "cold burns" and even permanent damage to your underlying tissue. 27 The proper solution is RCCE® - Rest, Cold, Compression, Elevation. We don't want to apply ice, we want to apply cold that is just above freezing. Yes, you want cold - and lots of it - but not so cold that it is below the freezing point of water.


RigiGel Is Just Right

Ice pack injuries are so common, there are actually law firms that specialize in representing people who suffer from them. XC Ice packs stay in the safe, effective zone of 32°F.27 While blue goo gel packs start out too cold to be safe, they will rapidly rise in temperature. They are only ever at the prime temperature of 32°F for a moment in time. Our gel packs go to 32°F and stay there for a long time. In terms of helping your sore back, that makes a huge difference.


For optimum usage, keep all of the ice packs in the freezer and you will get hours of non-stop cold therapy to take away your pain.


BFST® - Technology to Promote Healing


While the ColdCure wraps are excellent for reducing pain and swelling, we have other products that are designed to help the underlying injury heal.

Cold reduces swelling, but blood flow drives repair. Clinical studies show that specialized stimulation can increase localized blood flow by nearly 400%.7

The Blood Flow Stimulation Therapy® (BFST®) device uses our patented Energy Web® to bring specially controlled EMR energy to your injury. This deep penetrating energy works to increase blood flow in the injured area, creating an ideal environment for healing.

This is not a typical heating pad. Heating pads have very little therapeutic value because they only heat the surface of the skin. That does nothing to heal the damaged tissues deep below the dermal (fat and skin) layer. BFST® stimulates blood flow from within, accelerating the healing process. Normal heating pads can't do this.

The medical term for it is "diathermy". Most people are familiar with a kind of diathermy known as ultrasound that physical therapy clinics use for treating injuries. While Ultrasound requires a skilled technician, BFST allows people to give themselves diathermic treatments at home. There is a lot of engineering and R&D behind BFST®. You can't find this technology anywhere else.

The innovation of BFST® allows you to both rest your injury and receive the high quality blood flow your injury needs to heal. Physical activity increases blood flow, which is good, but when you have a soft tissue injury, you need to avoid too much physical activity because this can lead to re-injury. Though rest is required for the body to heal itself, blood flow is impaired when the body isn't moving enough. BFST® is the only solution to healing your injury with the benefits of both rest and blood flow. Use BFST® while at rest to promote blood flow in the area of your injury. This nutrient-rich, oxygenated blood will work to speed up the healing process and help your body repair the damaged tissue. No other product on the market can do what the BFST® does.


Click here for more complete information on our BFST devices

KB Support Tape - Use All Day During Work & Play


KB Support Tape - Protection from Re-Injury

KB Tape Wide
$22.95
Add to Cart

Too busy to be injured? Have to keep going? Then KB Support Tape® is your "must have". Constant re-injury is often the biggest reason your muscle doesn't heal. It heals when at rest but when you get back on your feet the injury gets worse. Athletes are always taped up. That's to prevent against re-injury while they are active. And KB Support Tape is the best for that purpose. Taping is very under-appreciated and very effective. If you have to keep moving, you have to tape.


This is not your ordinary tape. It's wider and stronger and made for back and hip injuries. At 3" wide instead of 2", you get more than twice the support when you form the 'X' over your injured area.


The color is purely your sense of style. KB Support Tape provides your injury with lightweight, comfortable support and protection for your injured tissue.


Click here for a detailed guide on using medical support tape for protection of underlying injuries

What It Means to Shop SMART with King Brand®


Shop Smart with KB

What you expect and deserve:


  • Lowest Price. You are buying direct from the manufacturer.
  • Fast Delivery. Products ship right away and are often delivered within 1-2 business days.
  • Outstanding Service. If you have an issue, we'll take care of you. We're better than Amazon.
  • Money Back Guarantee.
  • Incredible Results.

What you get but don't expect:


  • FREE treatment advice and counseling.
  • Thousands of real, honest testimonials.
  • We follow-up with you to make sure your treatment is successful.
  • A patient safety record that is the envy of the industry.
  • The exact same devices used by multi-million dollar professional athletes.
  • Registered, hospital grade, orthopedic medical devices.
  • 15+ years of experience and history, constantly improving our products.
  • The best experience you've ever had ordering online.

Click here for more information on what it means to Shop SMART with King Brand®!

King Brand® Quality


Quality Seal

King Brand® soft tissue rehabilitation medical products are the #1 choice by top Athletic Therapists and Medical Practitioners worldwide. We provide guaranteed results and customer satisfaction. Like all King Brand® products, there simply isn't a better performing option. All King Brand® products come with a 100% satisfaction guarantee. Try our products and if you are not completely impressed, you can send them back for a full refund. If you're still not convinced, check out the link below that contains 3,000+ reviews from our happy customers!


Click here to see over 3000 Customer Testimonials

King Brand® ColdCure® Wraps are Class I FDA Registered medical devices. They have also passed the Health Canada, ISO 13485 and ISO 10993 approval processes. ISO 10993 ensures that our products are made from 100% biocompatible materials. These materials are actually safer than the materials used to manufacture most baby products, including clothes, toys and even diapers. These devices are not simple consumer goods. They are manufactured and tested to the highest safety standards in the industry.


Click here for more information on our FDA Registration
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