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Complete Rotator Cuff Package

Professional Healing Solutions
For Rotator Cuff Injuries

Tennis Elbow Ingury Treatment

Best Products For Rotator Cuff Injuries


Super Important Fact:


The BFST® and ColdCure® Wraps will help you heal your Rotator Cuff Injury. Let your body heal naturally and quickly. King Brand manufactures the highest quality medical devices available. We know our products work, that's why we offer a money back guarantee.


How to Heal Your Rotator Cuff


Rotator Cuff injuries involve chronic re-injury, The slightest wrong move can wipe out all of the healing you've done. Treatment to accelerate healing is very important. You need to get ahead of the re-injury cycle. To heal as quickly and completely as possible, you need to rest your shoulder and you need a proactive solution. You need the same tools that professional athletes use. You need the King Brand® BFST® Wrap, ColdCure® Wrap, and KB Support Tape.


94% of people who use these products get positive results and recover quickly from their Rotator Cuff injury. It's simple. They work.


The Ultimate Solution:


If you Really want to get better, here's Exactly what you need to do.


  • Do a BFST® treatment first thing every morning, and again right before bed. Do 1 or 2 more BFST® treatments throughout the day. This will help you heal quickly.
  • Wear a ColdCure® Wrap to relieve your pain and swelling and protect your injury from further damage.
  • Avoid re-straining your shoulder by using KB Support Tape. Giving your shoulder a rest is hard, but it is very important in the early stages of healing.

Do this and your Rotator Cuff Injury can truly heal - Finally.


Blood Flow Is Essential For Healing


You don't have to wait for endless months in pain. You can heal much more quickly with the right treatment. For Rotator Cuff Injuries, blood flow is the most critical element in rapid recovery. Blood Flow Stimulation Therapy® (BFST®) gives your shoulder the blood flow it needs to heal quickly and completely.


The BFST® Shoulder Wrap is a simple plug-in medical device that helps bring extra oxygen and nutrient-rich blood to your Rotator Cuff injury. Each BFST® treatment only lasts 20 minutes, but this 20 minute treatment will provide increased blood flow for the next 3-4 hours. Blood flow is one of the most important requirements for the body to heal itself. Completing 3-4 BFST® treatments per day, will ensure that you continue to receive increased blood flow all day long.


Unfortunately, an injured shoulder at rest often has restricted blood flow, which in turn limits the body's ability to heal. Physical activity will promote blood flow, but all too often it also results in small but frequent re-injury, which extends your healing time and greatly increases the amount of scar tissue that develops. With a King Brand® BFST® Shoulder Wrap, blood flow can be stimulated in your shoulder while you are at rest. With improved blood flow and without physical activity and the risk of re-injury, you can recover from your Rotator Cuff Injury at a surprisingly rapid rate.


Cold Compression is Essential for Managing Pain


ColdCure Shoulder Wrap

To minimize pain and swelling, complete a ColdCure® treatment any time your pain level increases, or if you have been active. The ColdCure® Shoulder Wrap provides superior relief of the swelling and pain that comes with Rotator Cuff Injuries. ColdCure® Shoulder Wraps use cold and compression together, because cold and compression are the two things you need to eliminate pain and swelling as quickly and effectively as possible. The application of cold compression must be uniform and complete if it's going to work the best, and this is why the ColdCure® Shoulder Wrap has been custom designed to perfectly fit the inside and outside of your shoulder, to ensure that your Rotator Cuff Injury receives an even distribution of cooling power.


Protect Your Shoulder Between Treatments


When you're not doing treatments with your BFST® or ColdCure® Wrap, your injured tissue becomes vulnerable to further damage. You don't want to re-injure your already fragile tissue and make your Rotator Cuff Injury worse. Apply KB Support Tape in addition to your BFST® and ColdCure® treatments to provide your shoulder with additional support and protection.


Your shoulder moves a lot through the day. It's the only joint in your body that has the ability to move 360° and when you're injured with a Rotator Cuff Injury, you feel every little movement. You can't stop and wait for your shoulder pain to go away, so lets provide some support for your shoulder, without taking away your range of motion. KB Support Tape is designed to protect your tendons, ligaments and muscles and help prevent further damage as you go through your day. It does this all without restricting your range of motion.


Our skin is soft and elastic and can stretch much more than the tissue underneath. When you apply KB Support Tape to your skin, it becomes a much more rigid surface than before; serving to limit how much the skin can stretch. KB Support Tape makes your skin a source of outside support to hold your tissue in place, helping you avoid re-injury. That's why we call it armor for your injury.


You're Ready To Go - With a Special Deal


When you entered our site, an Shoulder ColdCure® Shoulder BFST® medical device, and a roll of KB Support Tape were automatically put into your shopping cart. What's in your cart now are the three things you need to stop the pain and speed the healing, and help prevent re-injury for your Rotator Cuff Injury. This special cart provides a special discount for all three products in this Recovery Pack.


Most people find King Brand is the best online experience ever. Our products are simply the best treatment for Rotator Cuff Injuries. Delivery is fast. Our staff are incredibly knowledgeable and helpful. We do everything we can to help you.



Optional Accessories


Mobile Treatments With the BFST® Battery Pack


This Rechargeable Battery Pack is designed to make your BFST® Wrap completely mobile. Your BFST® Shoulder Wrap has been designed to plug into the wall for the 20 minute treatments. If you are busy, or would like to complete your BFST® treatments while in the car, it attaches anywhere on your wrap by using the Velcro® patch included and can be used between 3-10 treatments, depending on what level you're on. That's several days of use on just one charge! This means you can do your treatments wherever you go!, all without being plugged in. Use it wherever the day takes you.


The Battery Pack is very high quality, equivalent to our medical devices. You can count on the last three treatments you do with the Battery being just as effective as the first three treatments. Even when the BFST® Battery Pack is draining, there is no decrease in its effectiveness.


The Battery Pack is easily charged using your BFST® power supply. The indicator lights on the Battery let you know when it needs to be charged again. There's a lot of power in there so it takes 4+ hours to achieve a full charge when the Battery is nearly at 0. But from one full charge you'll get a lot of use!


The Rechargeable Battery Pack is specifically designed to work with your BFST® Shoulder Wrap. Your BFST® Wrap comes with the components you need for treatments and to charge the Battery. For Airline travel the Battery Pack must travel in your carry-on or in the main cabin, not in checked luggage. Of course, you can use your BFST® while you're on the plane!


Accessory Sling to Immobilize Your Shoulder


If you want your Rotator Cuff to heal as quickly as possible, you need to try to immobilize it completely. Immobilizing the Rotator Cuff is extremely difficult though, as even the smallest movements can lead to further damage. That's why we designed the Accessory Sling. The Accessory Sling can be attached to your BFST® or ColdCure® Shoulder Wrap, to help immobilize your shoulder and arm. Limiting movement of the injured area helps to prevent re-injury and greatly contributes to a faster healing time.


The Accessory Sling also does a great job of taking the weight of your arm off your injured shoulder. Taking the tension off your shoulder is a huge relief, and also helps to further prevent re-injury.


The Accessory Sling is completely customizable to suit your specific needs and can stick anywhere on your Shoulder Wrap. You can wear it on your right or left arm for complete immobilization of your shoulder. This is a unique product as it allows you to have your arm in a sling while you treat your shoulder with blood flow or cold therapy at the same time.


Please note that the Accessory Sling cannot be used on its own or with any products other than the BFST® and ColdCure® Shoulder Wraps.



Are Other Parts Starting to Ache? - Our Vibe Massagers Relieve Stiff Muscle Pain


Vibe Mini
$109.00
Add to Cart

Rotator Cuff Injuries often lead to other parts of your body aching as you attempt to compensate for your sore shoulder. King Brand Vibe massagers are professional grade units that can unknot tense tissue and free you from the pain and stiffness.

There's no doubt you know the pain of muscle tension. Lots of people feel it in their back, their neck, and even down their arms. Muscle pain can ruin your day and it can ruin your sleep. If you haven't used a professional massager before, it's time you try one.

You'll love it.

20 minutes of targeted massage on any part of your body leaves you feeling so relaxed. You can really feel the difference. Long after your injury is forgotten you'll still be using your massager. It will become your new best friend.

The Vibe Mini shown here is a compact and effective hand held massager that gives excellent results at an affordable price.

For more options on massage devices, click here for our massagers page!


This is the third or fourth time that I've called today, and I've gotta tell you, everybody I have spoken to is like you people have THE BEST customer service. I'm going to give you such a good rating. You're all so... I don't know... patient and kind and nice and you just don't find that anymore. That's the truth, that's the doggone truth. No comparison, no comparison.

Customer: Linda from New YorkBFST Shoulder | ColdCure Shoulder | Wide Roll TapeJan 17, 2022


Free Professional Consulting - Treatment Advisors Are Waiting For Your Call


Professional Consulting

Don't know if you are suffering from a Rotator Cuff Injury? As Treatment Advisors, they can recommend what products will best suit your shoulder pain. Our Advisors are extremely knowledgeable when it comes to Rotator Cuff Injuries and general shoulder pain. They are also thoroughly trained on BFST® and ColdCure® technology and treatments. They can even help you create a treatment plan that is specific to your schedule. The free professional consulting services of our King Brand® Advisors comes included with every BFST® and ColdCure® Wrap purchase. This is a huge bonus in terms of your treatments and recovery. Our Advisors spend all day helping people like you through every phase of their recovery.


Why do we care? We're an American Company helping Americans in need. A little kindness can go a long way. You're injured, and in pain. We get that. That's why our Treatment Advisors are here for you seven days a week. As a King Brand® customer, you can be confident that you are ordering from a US company that produces and ships FDA Registered Medical Devices within the United States and will be delivered to you quickly. You will be receiving a high quality medical devices that will continue to work for years to come. We want to help you get better as quickly as possible - whether or not you purchase our products.


You guys have taught me so much. I've got results so fast, that I forgot it was injured.

Customer: Nancy from OregonBFST Shoulder | ColdCure ShoulderJune 04, 2022

BFST® Devices are Electrical Medical Appliances that
actively stimulate blood flow in injured tissue.

BFST® Devices heal soft tissue injuries.


BFST® stimulates blood flow through the shoulder while you are at rest. This is very important, because while at rest, an unaided and inflamed shoulder can otherwise have seriously impeded blood flow. It is the high-quality, healthy blood flow that enables the healing process, so adequate blood flow is required for the shoulder tendons, muscles and ligaments to heal properly and quickly.




The device is very easy to use. Put it on, plug it in, turn it on and sit back and relax. Often people notice a slight tingling sensation and warmth deep in their shoulder as the BFST® starts the blood flowing. The effects last up to 4 hours. So, long after you're done your 20 minute treatment, the blood keeps flowing and your shoulder keeps healing. The more you do it the longer it lasts and the healthier your shoulder gets.


Promotion of blood flow has obvious benefits. The reminder of the injury is incredibly important too, because avoiding re-injury is fundamental to rapid recovery.



The BFST® device is designed to be worn even when turned off to help protect the shoulder from re-injury, and this goes a long way towards shortening the recovery time. Patients enjoy the support BFST® Wraps provide and appreciate that they are healing - patients like wearing them, they know it's helping them heal. This positive attitude further contributes to an overall positive recovery plan. Creating a routine of using the BFST® Shoulder Wrap 3-4 times a day, and being consistent with your routine through your recovery will help provide quicker recovery times.

Dealing With Pain:


Dealing With Pain - Consult with us for Free!


Treatment Without Drugs

Rotator Cuff Injuries can be so painful and debilitating that it causes us to rely heavily on pain killers. But honestly, pain killers are not your friend. It is understandable that you are looking for the relief from pain. Remember, though, the pain is there to stop us from hurting the area further. The pain is your body saying please stop doing that! While pain killers are a welcome relief, they can be dangerous to take when you're active. Pain killers can completely block the pain signal, making you unaware of any further damage you could be doing to your shoulder. Pain killers should be restricted to times of rest.


When it comes to pain killers, some products are much more effective than others. Some can actually help your injury when used correctly and others will only make it worse. According to the National Institute of Health, our own government body tells us that Acetaminophen overdose is the leading cause for calls to Poison Control Centers (>100,000/year) and accounts for more than 56,000 emergency room visits. And acetaminophen (Tylenol) won't help you get better one bit. It only puts you at risk of more injury. If you want help choosing the right pain killer and want advice on how to use it more safely and correctly, give us a call at 1-844-400-2525. We will give you excellent guidance. No charge. No purchase necessary.


To maximize healing and minimize pain and swelling, complete a BFST® treatment right before bed. We can give you advice on medication you can take to reduce the pain and help you heal while you sleep. The BFST® treatment will work towards healing while you sleep, and the medication will work to relieve the pain and inflammation so that you can experience restful sleep. During the day, ColdCure® treatments are the best choice to continue to reduce inflammation while you are active. Our medical grade injury tape, KB Support Tape, is excellent for reducing reinjury and pain when you need to be active as well. If you're in pain, give us a call now for free advice 1-844-400-2525.


The Treatment Process


BFST Elbow Wrap

Your two most important BFST® treatments are first thing in the morning when you wake up, and right before you go to sleep. BFST® treatments will work to actively heal your Rotator Cuff Injury with each treatment by promoting blood flow to your shoulder. Your mid-day BFST® treatments should be completed before exercise or activity. Think of the BFST® as your pre-activity warm-up. Treatments are simple and easy: plug the device in, turn it on and rest. Treatments are 20 minutes and the effects last for up to 4 hours, which means that you'll be receiving optimum blood flow for 4 hours after your treatment ends. For best results, do 3-4 treatments per day.


To treat the symptoms of your Rotator Cuff Injury, use our ColdCure® and BFST® Wraps. ColdCure® treatments should be done any time you're active, to help prevent inflammation from developing, or if you're feeling an increase in pain. If you're developing inflammation you are most likely going to feel an increase in pain. Use ColdCure® Wraps for pain management.


Apply KB Support Tape to your shoulder after your first BFST® treatment in the morning. Leave it on all day long, and remove before your last BFST® treatment in the evening. KB Support Tape helps to provide you with support and protection against re-injury. KB Support Tape provides lightweight, comfortable compression through the day without restricting your range of motion.

within a week of using the BFST Shoulder wrap, my pain was completely gone. For 4 months, I had this pain that was unbearable.. for 4 months! Within a week my pain was completely gone! I love your products.

Customer: Kelly from KentuckyBFST Shoulder | ColdCure Shoulder March 23, 2022

ColdCure® Devices Reduce Pain and Swelling

ColdCure® Devices are NOT typical cold or ice packs.


For dealing with the swelling and pain associated with Rotator Cuff Injuries, nothing works better than our cold compression wrap.


ColdCure® technology works instantly. As soon as you put it on you feel incredible relief. This device is designed just for the shoulder so it is a perfect fit, well targeted and extremely effective. ColdCure® therapy can be applied for extended periods of time, providing superior relief from the pain and swelling that comes with Rotator Cuff Injuries. Put it on and you will instantly feel relief and relaxation as it draws the pain and tension out of your shoulder and body. You can use it at home or on the go and it feels wonderful the entire time you are wearing it.


The ColdCure® Shoulder Wrap is made entirely of very stretchy material. It wraps around your shoulder and applies a very gentle pressure over the entire affected area. The wrap comes with 3 swappable cold packs of a very special design. They are soft and flexible and mold to the shape of your shoulder, yet the gel inside them won't squeeze out of place. Use them 1 at a time, keeping the other 2 in the fridge or freezer so you can keep swapping them out as many times as you like. There's no need to take a break between treatments if you're using gel packs stored in the fridge. You can keep using them as long as you want the pain relief.


KB Support Tape - Use All Day During Work & Play


KB Support Tape provides your shoulder with ongoing compression to relieve your swelling throughout the day. It also prevents re-injury by providing support and protection for your injured tissue. You can wear it during all of your daily activities and it won't get in the way.


You have 2 styles to choose from: Pre-Cut Strips and a Continuous Roll, as well as 3 different colors: Blue, Black & Beige. There's no functional difference between the colors, they just let you express your personal style.


The Pre-Cut Strips of KB Support Tape are ideal for people who want to use their tape on-the-go. Since they're already cut into ready-to-use strips, you can apply and go! Each roll of Pre-Cut KB Support Tape contains 20 individual strips. Each Pre-Cut Strip is 2 inches wide and 10 inches long.


The Continuous Rolls of KB Support Tape are designed for people who want to get creative and customize their tape by cutting it into a variety of different shapes and sizes. Each box contains 1 Continuous Roll of KB Support Tape that is 2 inches wide and 16 feet long.

The Medical Tape Advantage


What sets KB Support Tape apart from the rest? It's not athletic tape, it's medical tape. This means our Tape is manufactured to ISO 10993 standards, which ensures that our Tape is made from extremely safe, biocompatible materials. Our Tape is actually made from materials that are safer than most baby products, including diapers, toys and clothing. Don't let the big brand tapes fool you. Most of them are made from toxic materials, because there are no standards for athletic tape. Some big brand tape glues even contain carcinogenic ingredients. At King Brand®, your health and safety is of utmost importance, which is why KB Support Tape® is manufactured to such high standards.



Track Your Symptoms and Treatments


Do you want to find out how well you are recovering from your Rotator Cuff Injury? Track your Symptoms and Treatments using our Symptom Tracker. The Symptom Tracker allows you to track your symptoms associated with your Rotator Cuff Injury as well as the performance of your BFST® and ColdCure® treatments. Have questions? Our trained Treatment Advisors can provide expert guidance on the products and treatments to help you relieve your symptoms quickly and effectively.


Download your reports! Not only is the Symptom Tracker useful when it comes to keeping a log of your symptoms including pain, swelling and mobility, you can download and print your reports so you can take it with you to your medical appointments. This will help your doctors understand how your recovery is going, how you are feeling and how the BFST® and ColdCure® treatments are working for you.


You don't need to wait until you receive your products. You can start tracking your symptoms now, and then compare your results after you start your treatments. This will allow you to see how much our products have helped you and how well you're improving.


Click here for more information on King Brand® Symptom Tracker



I've been using it religiously, it really works well! I'm amazed at how my shoulder has gotten better.

Customer: Annmarie from PennsylvaniaBFST ShoulderDec 15, 2021


Combination Therapy
BFST® + ColdCure® Treatments


Complete Treatment Relieve Pain & Suffering Heal Quickly

Combination Therapy means combining ColdCure® and BFST® by alternating treatments, as well as using KB Support Tape between treatments. Combination Therapy is much more effective than using just one product or the other. This is because you're getting the pain and swelling relief of ColdCure®, the healing benefits of BFST®, and the protection and re-injury prevention of KB Support Tape, resulting in the absolute best treatment for your Rotator Cuff Injury.


Step 1: Reduce Swelling and Inflammation


A very important part of treating your Rotator Cuff Injury is to use your ColdCure® Wrap to help reduce not only the visible swelling you may see on the surface, but also the inflammation you may have and cannot see, deep down in the soft tissue. You can use it several times a day. Use it anytime you want pain relief and after any significant exercise of your shoulder, even if it doesn't hurt afterward.


You should rely more heavily on ColdCure® treatments immediately after exercise because the inflammation will continue to re-develop when you are active. Being aggressive with back to back cold treatments after exercise will give your body a chance to get ahead of the inflammation, and prepare your Rotator Cuff for the blood flow that's needed to help heal quickly.


Step 2: Heal Your Injury


Introduce your BFST® treatments at your less active times of day and before significant exercise. Keep your swelling and inflammation under control with ColdCure® but do not use ColdCure® and BFST® close together. Use BFST® in the morning, before bed, and after longer periods of resting your injury. When doing your treatments, you should only feel a slight warming sensation. At any time if it feels HOT or uncomfortable, discontinue use as you still have too much inflammation and swelling to complete a treatment.


Each BFST® Treatment will last only 20 minutes, but the increase in blood flow will last up to four hours. Ideally your treatments should be spaced out throughout the day, so you can promote good blood flow all day long. If you can't do 3-4 treatments a day, your two most important treatments are first thing in the morning, and right before you go to bed. This will ensure that you have a great start to your day and you can rest well at night.


If you are planning on being active throughout the day, complete a BFST® treatment before any type of physical activity. It can be as simple as going for a walk. Always assess how you are feeling after your activity, as there's a chance you may need to apply your ColdCure® to treat any new inflammation generated during your activities.


The goal with your BFST® Treatments is not to increase on the levels as quickly as possible, but to condition your circulatory system to allow for the much needed increased blood flow. Staying on the lowest level to where you feel any warmth - remember it's just a slight warmth - will be the most effective way to start healing your Rotator Cuff. When can you move up to the next level? You can move up in levels when you feel barely any warmth from the wrap at all. This means that you've successfully conditioned your circulation and you're ready to move up. Some people can move up in a few weeks, some people it takes a lot longer. It just depends on how well your body adjusts to the increase in blood flow.


Step 3: Treat Flare-Ups - Timing is Important


Combination Therapy

Do a ColdCure® treatment any time you experience a pain flare-up or after any physical activity to prevent further injury and reduce swelling and inflammation. Remember, staying on top of your inflammation will allow you to complete more BFST® treatments throughout the day.


Wait 30-45 minutes after your ColdCure® treatment before doing another BFST® treatment. This time will allow the blood flow and body temperature to regulate again. Refrain from using ColdCure® within the 4 hours following your 20 minute BFST® treatment, unless you notice an increase in pain during your BFST® Treatment.


ColdCure® treatments will slow down the blood flow, which isn't ideal, but sometimes necessary to relieve the swelling and inflammation generated. The BFST® will increase your blood flow which is important for faster healing.


Step 4: Use KB Support Tape


KB Support Tape is very important to help with your injury recovery. As you move throughout the day, your skin and your tendons move with you. Using the KB Support Tape over your injury will make your skin less flexible - therefore protecting your injury - without restricting your range of motion. KB Support Tape can be used at the same time as your BFST® and ColdCure® Treatments without any issues, but try to have your first BFST® treatment of the day without the KB Support Tape applied. After your BFST® treatment has been completed, then apply the tape. Removing the tape before the last BFST® treatment of the day will provide the best results.


Step 5: Complete the Healing Process


Even once the pain is gone, your Rotator Cuff may only be 20% or 30% healed. The healing process takes much longer than most people realize. (You can click here for the full story.) If you want your Rotator Cuff to heal completely, you need to continue doing BFST® treatments for several months after the pain is gone. Do a BFST® treatment before you do any physical activity. This will act as a warm up for your circulatory system. You should also continue taping your Rotator Cuff to help prevent re-injury.


Click here for more information about Combination Therapy

I appreciate your product, I think it is the awesome product and I think it's very beneficial. When I researched it, that's what I saw in it. With the deep soft tissue healing and understanding that circulation is crucial for healing. I survived being wounded in Vietnam. I understand a lot about taking care of my body and recover because I am 80% disabled or that's what they say.

Customer: Gary from FloridaBFST Shoulder Aug 26, 2021


Medical Function - ColdCure® Wrap - Extreme Pain Relief

The ColdCure® Shoulder Wrap is an FDA registered Class I medical device. This medical grade cold compression wrap is designed for home use. Doctors prescribe ColdCure® Wraps as standard treatment of pain and inflammation. When used correctly, a ColdCure® Wrap applied to Rotator Cuff Injuries immediately reduces the risk of further damage from excessive swelling. This swelling can be in the muscles, ligaments, tendons, or tendon sheaths within the shoulder. Doctors and Therapists agree that controlling swelling is a fundamental part of reducing long term permanent damage as a result of a soft tissue injury. The ColdCure® Wrap exceeds all government and health agency regulatory requirements for cold therapy specifically for use in soft tissue injuries.


Rest, Cold, Compression, Elevation

For the last 100 years, healthcare workers, athletes and physical therapists were trained that RICE - Rest, Ice, Compression, Elevation - is the formula to follow when treating a soft tissue injury. The truth is that it is possible to be too cold to treat soft tissue injuries. The proper solution is RCCE® - Rest, Cold, Compression, Elevation. We want to apply cold that is just above freezing. Yes, you want cold - and lots of it - but not so cold that it is below the freezing point of water.



Just right Too warm

The problem with ice and other freezer-based substitutes (such as the blue ice pack) is that they can freeze the skin, causing "cold burns". Ice substitutes are even more dangerous if you are using it enough that it numbs the nerves and you don't feel the permanent damage that you are doing to the underlying tissue. That is not the case with XC RigiGel®. Store XC RigiGel® packs in the freezer and use them like freezer packs. ColdCure® XC RigiGel® packs quickly go to the melting point of ice and then stay there for a long time. They stay the coldest possible to relieve pain - without the risk of damaging your skin.


Gel stays in place

Gel moves

Even at the coldest freezer temperature, XC RigiGel® remains flexible. It truly is ice that bends like rubber - they retain all their flex and form regardless of temperature. This means you always get a perfect fit. The XC RigiGel® conforms perfectly to your shoulder for maximum effect.


Despite the name, XC RigiGel® is not like other gels. It does not flow out of place. No matter how hard you press on the gel, it gives a bit for comfort, but stays in place so the cold stays over top of your injury, even under pressure. Keeping the pressure and cold on the injured area of your shoulder is critical for effective relief of pain and swelling.


The ColdCure® Shoulder Wrap comes with 3 large cold packs, allowing for extended treatment durations. XC RigiGel® packs contain 3x more gel per lb than other products. This means you get complete coverage of your injury. Despite the size of our gel packs, they're never bulky, so your treatments are always comfortable. When stored in the freezer, our XC RigiGel® packs have 10x more cooling power per lb than standard gel packs. This means they stay cold longer so you won't have to swap the gels as often. Longer treatment times and more cold power means better control of pain and swelling. This all results in an overall colder and more effective treatment.


Gel packs are notorious for having hot and cold spots. Our XC RigiGel® packs distribute the cold energy evenly throughout the pack. When cold pressure is applied to the shoulder, gel starts to warm up in that specific spot faster than the rest of the gel. The cold energy in our gel packs is transferred from the cold spots to the warm spots much more effectively. This is a valuable improvement as your hot, swollen injury will receive the cooling power of the entire gel pack. The temperature balancing power of these gel packs is unmatched.


XC RigiGel® packs have 2 different colored sides: a white side and a gold side. Both sides will give you all the same benefits that our high performance XC RigiGel® has to offer. The gel pack can be inserted inside the wrap with the white side facing towards your shoulder or away from your shoulder since the gel pack is not side specific.


King Brand Wrap Target Area
Treatment Area

ColdCure® Shoulder gel packs are enclosed in a soft, comfortable neoprene wrap. The gel pack is specifically designed for the shape of the shoulder, providing maximum coverage of the tendons below the skin. We do not use one common gel pack in all our wraps - the shoulder is shaped very differently from any other body part and each body part deserves a custom designed pack if it's going to work the best. No other wrap in the world has specifically designed cold packs for each and every part of the body. The wrap molds the cold pack around the entire shoulder to ensure that there is an even distribution of cooling power over the entire injured area. This product has in every way been designed to be 100% a Rotator Cuff treatment device.


You guys are awesome. Everybody's been great. Follow-Ups have been great. I can't say enough positive. I'm glad I made the choice.

Customer: John from New YorkBFST Shoulder | ColdCure ShoulderMar 29, 2021


Medical Function - BFST® Wrap - Accelerated Healing




The BFST® Shoulder Wrap is an FDA registered Class II medical device. Class II devices are serious medical devices with very high standards of quality, performance, and safety. Class II medical devices have hundreds of pages of regulations and standards to keep you safe and ensure effective treatments. This is a medical device, not a 'consumer good', but it is available to the public to buy and use at home.


The Blood Flow Stimulation Therapy™ Wrap is designed to promote blood flow in injured tissue below the dermal (fat and skin) layer. Utilizing our patented Energy Web®, specially controlled EMR energy envelops the entire shoulder and stimulates blood flow in the soft tissue deep beneath the skin. The resulting stimulation brings oxygen and nutrient-rich blood to the injured area, accelerating the healing process.


Treatments require only 20 minutes, but the immediate effects last for about 4 hours. BFST® works exactly like exercise. BFST® is exercise for your circulatory system. So, like exercise, there is little benefit in giving yourself 2 treatments one after the other, but there is lots to gain from regular treatments. In fact, just like exercise, the more regularly you give yourself BFST® treatments, the more healthy your circulatory system becomes. And a healthy circulatory system benefits your shoulder all day long. The more days you exercise for, the stronger your circulation becomes. If you work out for weeks or months you notice a big difference. Similarly, if you use BFST® for weeks or months there will be a big difference.


BFST Power Controller

The BFST® Shoulder Wrap has 3 different power settings, so you can continue to increase the power of your treatments as your Rotator Cuff Injury heals. During your first treatment, your shoulder may feel quite warm. This is because your circulation is poor at first. The more you use the device, the less warming sensation you will feel. This is good. As the warmth lessens from treatment to treatment, this is an indication that the circulation in your shoulder is improving. Better circulation means more blood flow all the time, not just during treatments. This is the goal. When you feel very little warmth during a treatment, it is time to move up to the next power level. Don't rush it though, more heat does not mean better treatment. In fact, less heat means better treatment, so take your time moving up in levels.


Heating pads are not the same as BFST® Wraps. Heating pads are only consumer grade products, not high quality medical devices like BFST® Wraps. They also don't have the ability to heal soft tissue injuries like BFST® Wraps can. Heating pads only heat the surface of the skin, while BFST® devices actually stimulate blood flow deep below your skin to actively heal soft tissue damage. Heating the surface of the skin does nothing to heal the damaged tissue below the dermal (fat & skin) layer. BFST® treatments promote healthy blood flow to the area of your injury, creating an ideal environment for healing. Heating pads can't do this.


The Energy Web® of the Shoulder BFST® device is enclosed in a soft, comfortable neoprene wrap. The wrap shapes the Energy Web® to mold around the complex form of the shoulder to ensure that there is an even distribution of energy over the entire injured area. The wrap is opened and closed using attached Velcro® straps that guarantee a perfect fit. The wrap and unwrap design also allows for easy application to a tender, injured shoulder. After treatment, the wrap does not need to be removed. The straps can be further tightened to provide snug support and protection for the injured shoulder. The device disconnects at the wrap from the power supply and controller so you are free to move around your home when not receiving treatment, while still wearing the wrap for support and comfort. The device is incredibly comfortable to wear.



What It Means to Shop SMART with King Brand®


Shop Smart with KB

What you expect and deserve:


  • Lowest Price. You are buying direct from the manufacturer.
  • Fast Delivery. Products ship right away and are delivered within 1-2 business days with Express Shipping.
  • Outstanding Service. If you have an issue, we'll take care of you. We're better than Amazon.
  • Money Back Guarantee.
  • Incredible Results.

What you get but don't expect:


  • FREE treatment advice and counseling.
  • Thousands of real, honest testimonials.
  • We follow-up with you to make sure your treatment is successful.
  • A patient safety record that is the envy of the industry.
  • The exact same devices used by multi-million dollar professional athletes.
  • Registered, hospital grade, orthopedic medical devices.
  • 10+ years of experience and history, constantly improving our products.
  • The best experience you've ever had ordering online.


King Brand® Quality


Quality Seal

King Brand® soft tissue rehabilitation medical products are the #1 choice of top Athletic Therapists and Medical Practitioners worldwide. We provide guaranteed results and customer satisfaction. Like all King Brand® products, there simply isn't a better performing option. All King Brand® products come with a 100% satisfaction guarantee. Try our products and if you are not completely impressed, you can send them back for a full refund. We know you will love them though because thousands of people already use them and rave about the results.


Click here to see our Customer Testimonials

The King Brand® products shown are FDA Registered medical devices. That is not all. They are also registered with Health Canada which means they get twice as much review.


FDA and Health Canada Registration does not mean that we fill out a form to become Registered. Our claims are quite significant, and because of these claims the government agencies visit for week-long inspections to ensure that the end user is always receiving the safest effective medical devices we can offer. With two different countries of regulators this means our products get twice the oversight, ensuring exceptional quality and performance.


It is not required but we are also ISO-13485 compliant and registered. This enforces standards are established by the International Standards Organization for global manufacturers of medical devices. This means more on-site week long audits every year ensuring our quality and products meet strict international standards.


It is not required by any regulator, but we use only the safest materials in our products. ISO-10993 regulation ensures that our products are made from higher quality materials than most baby products, including diapers. This is the highest bio-compatibility safety standard in the world. This is the highest hospital grade - think Intensive Care and Operating Rooms. Our materials go through ISO-10993 testing to ensure they are safe for you. No consumer products are produced to this high standard.


King Brand products are, in fact, hospital grade through and through. ISO-60601 is the International Standard for Medical Device safety from an electrical standpoint. In spite of the BFST® being an electrical device, BFST® can be used in hospital emergency rooms and operating rooms without affecting other equipment. You can use any medical device with a BFST® and neither device will know the other one is there. This is a very tough standard to meet, but we do it and you benefit.


King Brand products meet over 20 different safety and quality standards that are not required even for medical devices and FDA registration. If we think there is anything that can be done to make our products safer and more effective, we have done it. That is the approach to everything we do and that is why our company and products are so highly regarded.


Click here for more information on our FDA Registration
Note from KB WebMaster - The text below is primarily intended to assist with Google properly classifying this page content. To learn more about our products please visit our website.<br>For Rotator Cuff Braces, your best option is a ColdCure wrap. A Rotator cuff Brace supports the shoulder but does not help with pain and swelling like a coldcure wrap does. shoulder injuries plague many people. A bad Rotator Cuff injury causes shoulder pain. There are many symptoms of shoulder pain caused by Rotator cuff injuries. For shoulder braces, you're better to buy a ColdCure Wrap. Rotator cuff exerecises stimulate blood flow, but rotator cuff exercises can also lead to more injury because of strain the excercise motion puts on the rotator cuff muscles. BFST products promote bloodflow just like exercises and rotator cuff stretches only without the risk of re-injury. Treatment for a Rotator Cuff injury will cause your shoulder pain to improve and your Rotator Cuff injury to heal. There's no doubt that to heal Rotator Cuff injuries quickly you need BFST treatments. Coldcure will help with shoulder pain. You can cure shoulder pain and a Rotator Cuff injury with BFST and coldcure technology. So, if you want to heal your injured Rotator quickly, you need BFST. If you want to treat pain Cause by an injured Rotator Cuff you need coldcure. Rotator Cuff injury symptoms are shoulder pain and a lessened ability to use your arm. Some Rotator Cuff injuries require surgery. This heals the injured Rotator Cuff but the pain in your Rotator Cuff after surgery can be severe. Rotator Cuff surgery recovery time can also be long and painful. The best Rotator Cuff injury treatment is BFST. The best Rotator Cuff injury treatment is coldcure. These wraps are incredible. They feel comfortable. They work.