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Plantar Fasciitis Causes
Additional Information

Causes of Plantar Fasciitis
& Common Mistakes

Plantar Fasciitis Myths

  • We explain the true purpose of the plantar fascia - it's not supposed to stretch!

  • Find out why night splints, orthotics and other common treatments are BAD for the plantar fascia.

  • We explain how to treat Plantar Fasciitis properly.

The Most Important Facts:

One Super Important Fact

When it comes to Plantar Fasciitis, there's a lot of bad advice on the internet.

It is caused by overloading the arch of your foot (upward pressure on the arch of your foot) during repetitive or heavy activity.

Stretching, Surgery and Cortisone injections and Arch Supports are not the solutions.
They may actually make the problem worse!

The plantar fascia is a thick band of tissue that runs along the arch of your foot, connecting your heel bone to your metatarsals (also known as the ball of your foot). The plantar fascia is there to create the arch of your foot and contribute to proper balance and gait. You can think of it like a tightrope. You don't want your plantar fascia to loosen, or your foot will collapse. That's why people with flat feet or fallen arches have foot pain.

Having Plantar Fasciitis is Like Having Flat Feet

People with flat feet will experience far more pressure on their plantar than people with a normal arch. The flatter your arch, the more strain is absorbed by your plantar, and the more likely it is to tear. When tension pushes up on a normal arch, it buckles to prevent the increase in pressure. If you have flat feet, your arch isn't able to buckle like it should, so the tension isn't prevented like it is for people with a normal arch. This means your plantar is much more vulnerable to damage.

The plantar fascia is a ligament. It's not designed to bear any pressure on its surface. About 80% of your weight is balanced on your heels, with the other 20% balanced on the balls of your feet.

Putting pressure on the surface of the plantar fascia is what creates microtears, along with too much pulling strain, resulting in Plantar Fasciitis.

MYTH: Night Splints are Effective

REALITY: Night Splints are DAMAGING

Night Splints Do More Harm Than Good

Devices that are designed to stretch the plantar fascia, such as night splints, will only make your condition worse. Night splints actually re-injure your plantar every time that you wear them. Leaving your foot in a permanently stretched position while you're sleeping will cause your foot to heal in a lengthened state. While you're sleeping your body has a chance to try to repair the plantar by attempting to pull the ligament back together. Wearing a night splint means that your plantar fascia doesn't get a chance to heal correctly, because you're re-stretching it and re-tearing it. This means more damage to the plantar fascia, more pain, and a longer recovery time.

When your plantar is on stretch, like it is while wearing a night splint, it's in an unnatural position. You've already elongated your plantar by injuring it with microtears. You don't want to stretch it further with a night splint. You want your plantar tissue to heal back down to it's regular size. When your plantar tissue tries to heal in a stretched position, this can lead to further problems down the line, such as gait issues and flat feet.

MYTH: Arch Supports are Needed

REALITY: Arch Supports are BAD

Arch Supports are BAD

It's a common misconception that arch supports (also called orthotic inserts) are needed to correct issues with the plantar fascia and arch of the foot. With each step, you don't want pressure applied to the middle of your foot pushing up. This will only cause further stress and injury to your plantar fascia. Your arch is naturally occurring and messing with this structure is not a good idea.

If you're going to use any kind of extra support, make sure it's applied to the heel and ball of the foot, because these are the areas of your foot that are actually designed to withstand pressure. Extra support for the heel and ball is only required in rare circumstances, like in cases of fallen arches or flat feet. Think of your arch as a bridge, with the ball and the heel on either side to support it. Providing the heel and ball of your foot with added lift will help reduce the pressure on your plantar and reduce pain. You want to remove the pressure from the plantar and put it where it's supposed to go - the heel and the ball.

MYTH: Ball Stretching or Rolling Works

Ball Rolling Is Harmful

REALITY: Ball Stretching or Rolling UNDOES HEALING

Another popular treatment for Plantar Fasciitis is rolling the bottom of your foot over a ball. This is supposed to "massage" the plantar ligament to relieve pain. Again, like with arch supports, any upward force applied to the plantar fascia will only result in further pain and injury because the plantar was not designed to have this kind of force applied to it. You want to avoid putting pressure on the plantar so that it can heal. Ball stretching will only undo that healing and make your Plantar Fasciitis worse.

MYTH: Towel Stretches are a Good Idea

REALITY: Towel Stretches Have NO BENEFIT

Towel Stretches Have No Benefit

Towel stretches are actually designed to stretch out your Achilles Tendon. They have no benefit for Plantar Fasciitis. Stretching out your Achilles Tendon too much can cause you to walk with a forward lean, putting more pressure on the plantar over time. Towel stretches can also lead to further tearing of the plantar fascia. Towel stretches should be avoided. They don't do anything to treat Plantar Fasciitis and actually put unneeded pressure on the plantar, which can lead to further damage.

MYTH: Painkillers Can Help Me Be Active Again!

REALITY: Painkillers Should Only Be USED AT REST

Plantar Fasciitis Treatment Without Drugs

NSAIDs and analgesics such as ASA, acetaminophen or ibuprofen are often used to treat the pain, but these drugs do nothing to treat the underlying condition. They should never be used during times of physical activity. This is because painkillers completely block the pain signal, making you completely unaware that you're doing more damage to your plantar. Painkillers mask the pain, tricking you into thinking you're better and able to push yourself physically, when this will only result in further injury. It's fine if you need to take painkillers, but you should restrict them to times when your body is at rest. An ideal time to take painkillers, like ibuprofen is before bed. Using painkillers when you're active means risking complete rupture of your plantar, and this means surgery and an even longer recovery.

MYTH: Step Stretches are Effective


Step Stretches Cause Damage

Having your heel hang off the edge of a step puts pressure directly on the plantar fascia. This is not a good idea. Step stretches can cause serious damage and put you all the way back to the beginning of the healing process. Again, the plantar should not have any upward pressure applied to it. Your plantar is not designed to sustain this type of pressure. When you have Plantar Fasciitis, steps should be taken very carefully and you should make sure your entire foot is planted on each step as you go. When your Plantar Fasciitis is almost completely healed, there is a benefit to doing step-up exercises using the ball of your foot.

MYTH: Shockwave Therapy Works


Shockwave Therapy Has No Purpose

Shockwave Therapy (also known as ESWT) is supposed to stimulate healing by directing sound waves to the injured tissue. There is little evidence to prove that this is an effective treatment method. It's also not known how ESWT actually works. Shockwave Therapy treatments can actually result in bruising, pain, tingling, numbness, reddening of the skin, and swelling.

MYTH: Surgery Can Fix the Problem

REALITY: Surgery Should Always Be A LAST RESORT


In most cases of Plantar Fasciitis, surgery is not required. Surgery should only be considered if your plantar is completely ruptured (in two separate pieces). There are many risks and complications associated with Plantar Fasciitis surgery, including nerve damage, infection, blood clots, neuromas (benign cysts), and flattening of the arch. There is also no guarantee that it will get rid of the problem for good. According to a study found on PubMed, 76% of patients who underwent an endoscopic plantar fasciotomy had not found relief. Plantar Fasciitis Release may also be unsuccessful. You need the plantar to remain tight, like the string on a bow. Cutting out a part of the plantar will cause the plantar to loosen, which could lead to fallen arches or other issues. Again, messing with the natural structure of the arch will only cause problems.

MYTH: It's Good to Massage the Plantar

REALITY: Massaging the Plantar is A BAD IDEA

Step Stretches Cause Damage

When you have Plantar Fasciitis, you should be trying to rest your foot as much as possible. Your Plantar does not need to be "massaged", it needs to be rested. An injured Plantar should be treated in the same way as a broken bone in terms of physical activity. If one of the bones in your leg was broken, you wouldn't bear any weight on it, you'd use crutches. You also wouldn't treat a broken bone with a massage. While massages can stimulate blood flow, which is good, it's not worth risking the re-injury that could occur. A good indication of re-injury is pain. If you feel pain during a treatment like massage, it's time to stop.

How to Treat Your Plantar Fasciitis Properly

BFST Foot Wrap

The safest and most effective treatment solution for Plantar Fasciitis is rest, along with ColdCure® and BFST® treatments.

Try to rest your affected foot as much as possible. Consider using crutches to keep the weight off your injured foot.

Use the ColdCure® Foot Wrap to relieve your pain and internal inflammation. ColdCure® can also be used to treat any flare ups of pain that occur during the healing process. If you're going to take painkillers, avoid using them when you're active, as this can lead to further injury. You can take them to help you sleep at night.

Use the BFST® Foot Wrap 3x per day to promote blood flow to your injured plantar. This increase in blood flow works to heal your damaged tissue, accelerating the recovery process. Keep doing BFST® treatments for several months after the pain is gone. The healing process takes much longer than most people think. Even once the pain has disappeared, your plantar may only be 20% or 30% healed.

Make sure you don't secure the Foot Wraps too tightly during use, as you don't want to strain the plantar.

The Ultimate Solution:

If you really want to get better, here's exactly what you need to do.

  • Do a BFST® treatment first thing every morning. Do 2 or 3 more BFST® treatments throughout the day. This will help you heal quickly.
  • Wear a ColdCure® Wrap as much as possible to relieve your pain and swelling and protect your Plantar Fasciitis from further damage.
  • Avoid re-straining the injury as much as possible. Do not put pressure on the arch of your foot. Giving your foot a rest is hard, but it is very important in the early stages of healing.

Do this and your Plantar Fasciitis can truly heal - finally.

Blood Flow is Essential for Healing

If you want to heal your Plantar Fasciitis quickly, you need to rest your foot and stimulate blood flow. For Plantar Fasciitis, blood flow is the most critical element in rapid recovery. Unfortunately, an injured foot at rest has very limited blood flow. That's why we developed Blood Flow Stimulation Therapy (BFST®).

BFST® Wraps are designed to promote blood flow while you're at rest. While physical activity stimulates blood flow, it can also make your injury worse. The BFST® Wrap brings nutrient-rich, oxygenated blood flow to your injury while you're at rest. This means you can rest your foot and avoid re-injury while your Plantar receives the additional blood flow it needs to heal.

Cold Compression is Essential for Managing Pain

Cold compression reduces swelling

To minimize pain and swelling, complete a ColdCure® treatment any time your pain level increases, or if you have been active. The ColdCure® Foot Wrap provides superior relief of the swelling and pain that comes with Plantar Fasciitis. ColdCure® Foot Wraps use cold and compression together, because cold and compression are the two things you need to eliminate pain and swelling as quickly and effectively as possible. The application of cold compression must be uniform and complete if it's going to work the best, and this is why the ColdCure® Foot Wrap has been custom designed to perfectly fit the bottom of your foot, and cover the entire plantar fascia to ensure that your injury receives an even distribution of cooling power.

Protect Your Plantar Between Treatments

When you're not doing BFST® or ColdCure® treatments, your Plantar becomes vulnerable to further damage. Using KB Support Tape takes some of the tension off your Plantar while you are standing and walking, so you don't have to worry about re-injuring your Plantar as you go about your day. It adds an extra layer of protection and support to your foot, which is important when you're not at rest or doing BFST® and ColdCure® treatments.

Our skin is soft and elastic and can stretch much more than the tissue underneath. When you apply KB Support Tape to the bottom of your foot, your skin becomes a much more rigid surface than before, serving to limit how much the skin can stretch. The Tape makes your skin almost into a second Plantar, helping to prevent re-injury. That's why we call it armor for your injury.

Thanks for the quick reply and the detailed voicemail. I can't say I'm used to this level of customer service lately. You guys are rockin so far, thanks for that.

James from GeorgiaColdCure Foot | BFST FootApril 26, 2023

Free Treatment Advice & Guidance

Quality Customer Service

The purchase of every BFST® and ColdCure® Plantar Wrap comes included with the free professional consulting services of our King Brand® Advisors. This added benefit is precious in terms of your treatments and overall recovery. Take advantage of having a supporting team to help guide you through your entire recovery process, to help you get the best benefits from the BFST®, ColdCure® and KB Support Tape. Our advisors are thoroughly trained on Plantar Fasciitis and can help create a treatment plan that's specific to your individual needs. They are also highly knowledgeable when it comes to BFST® and ColdCure® technology and treatments. Our Advisors spend all day helping people just like you every stage of their recovery. They are truly dedicated to helping you deal and feel better as quickly as possible. We're here to help you every step of the way.

Over The Top Quality

King Brand products meet over 20 different medical safety and quality standards that are far beyond what is required for FDA satisfaction. If we think there is anything that can be done to make our products safer and more effective, we have done it. That is the approach to everything we do and that is why our company and products are so highly regarded.

Quality Customer Service

Why do we care? We're an American company helping Americans in need. A little kindness can go a long way, and that's why our Treatment Advisors are here for you. You're injured and in pain, and we want to help you get better. As a customer, feel confident that you're ordering from a US company, that ships all of our products from within the US. Shipping is quick and you'll be receiving a high quality medical device that will continue to work for years to come.

You're Ready To Go - Pick Your Package

Plantar Solution Pack

The King Brand Plantar Solution Packs listed below include everything you need to heal as quickly as possible from your Plantar Fasciitis. As an added bonus, the Plantar Solution Packs include a discount that's been built into the package price.

Plantar Solution Pack - Save BIG on the Essentials

The Two Piece Plantar Solution Package deal includes the Plantar BFST® and the Plantar ColdCure® Wrap. As an added convenience, we've added our most popular package to your cart. If this is the package you're looking for, all you have to do is click the Cart button.

    This bundle helps to:

  • reduce pain and swelling with the ColdCure® Plantar Wrap.
  • provide a faster healing time with the BFST® Plantar Wrap.

These are the most important tools for your Plantar Fasciitis. They work together to heal you and reduce the pain.

Plantar Two Feet Solution - The Biggest Savings

If you have Plantar Fasciitis in both of your feet, this is the package for you! The Four Piece Plantar Solution Pack is designed for people who are always on the go, and don't want to treat both feet separately.

This bundle includes two of each the BFST® Plantar Wrap as well as two ColdCure® Plantar Wraps. If you are suffering from Plantar Fasciitis in both feet, this package will help provide you the quickest recovery with plenty of time leftover in the day to spend it however you wish.

Four Piece "On The Go" Pack - The Biggest Convenience

The Four Piece Recovery Pack benefits people who are always on the go, and want the convenience of treatments anywhere and at any time. This bundle includes everything mentioned in our Plantar Solution Pack, and also includes our BFST® Battery Pack, and a roll of KB Support Tape. With the BFST® Battery Pack, you don't need an outlet. You can take your treatments in the car, on the plane, or wherever your day takes you. With a full charge on your BFST® Battery Pack, you will have more than enough power to complete all of your treatments for 2 or 3 days between charges.

Optional Items

Are Other Parts Starting to Ache? - Our Vibe Massagers Relieve Stiff Muscle Pain

Vibe Mini
Add to Cart

Plantar Fasciitis often leads to other parts of your body aching as you attempt to compensate for your sore feet. King Brand Vibe massagers are professional grade units that can unknot tense tissue and free you from the pain and stiffness.

There's no doubt you know the pain of muscle tension. Lots of people feel it in their legs, their hips, and their back. Muscle pain can ruin your day and it can ruin your sleep. If you haven't used a professional massager before, it's time you try one.
You'll love it. 20 minutes of targeted massage on any part of your body leaves you feeling so relaxed. You can really feel the difference. Long after your injury is forgotten you'll still be using your massager. It will become your new best friend.

The Vibe Mini shown here is a compact and effective hand held massager that gives excellent results at an affordable price.

For more options on massage devices, click here for our massagers page!

BFST® Battery Pack - Make Your Treatments Mobile

This Rechargeable Battery Pack is designed to make your BFST® Wrap completely mobile. It attaches anywhere on your wrap and lasts for a minimum of 10-20 treatments, depending on what level you're on. This means you can do your treatments wherever you go! You can do treatments in the car, at work, or while you're doing chores around the house, all without being plugged in. Use it wherever the day takes you.

The Battery Pack is easily charged using your BFST® power supply. The indicator lights on the Battery let you know when it needs to be charged again. It takes approximately 4 hours to achieve a full charge when the Battery is at 0%.

The Battery Pack makes it so much simpler to get in your 3-4 BFST® treatments per day, because you don't have to wait around while you're plugged into an outlet anymore.

*The Rechargeable Battery Pack is specifically designed to work with your BFST® Plantar Wrap. Your BFST® Wrap comes with the components you need for treatments and to charge the Battery.

KB Support Tape - Protection from Re-Injury

KB Tape
Add to Cart

Too busy to be injured? Have to keep going? Then KB Support Tape is your "must have". Constant re-injury is often the biggest reason your Plantar Fasciitis doesn't heal. It heals when at rest but when you get back on your feet the injury gets worse. Athletes are always taped up. That's to prevent against re-injury while they are active. And KB Support Tape® is the best for that purpose. Taping is very underappreciated and very effective. If you have to keep moving, you have to tape.

The color is purely your sense of style. Each order of KB Support Tape is one roll of tape, that is 16 feet long.

The Pre-Cut Strips are super convenient, but the Continuous Roll gives you more control over how you tape your foot and you get the most use out of a single roll.

Individual Items

BFST® Plantar Wrap - Heal the Fastest

If you want to just stick with the most essential piece, the BFST® Plantar Wrap is your best choice. This Class II medical device actively stimulates healing in your foot to get you on the mend ASAP! As is, the BFST® plugs into a wall outlet for your 20 minute sessions, providing comfortable soothing Blood Flow Stimulation. To Stimulate Healing it is really all you need to heal.

Your BFST® treatments should be completed in the morning and at night and before any strenuous activity and your healing process will happen as fast as possible.

ColdCure® Foot Wrap - Stop the Pain

If your biggest issue is the pain, then you definitely want the ColdCure® wrap. The ColdCure® Foot Wrap comes with 3 swappable cold packs that contain our unique XC RigiGel® formula. This isn't that 'blue goo' that you get from the drug store, no way. This is super gel. It holds tons more cold and stays cold much longer. Its ice that bends like rubber. It's amazing. The elasticized wrap holds the cold firmly in place against your injury sucking away the pain while it gently reduces swelling. If pain is your #1 concern, this is your #1 solution. With extra gel packs included you can treat the pain over and over again, never running out of ice.

I ordered a foot wrap three or four years ago now. And I mean it healed me, there's no question that it did. I do believe in it and I've sung the praises, told lots of people, because no matter where I looked, nothing helped my foot and this did. And I had to work at it, and I had to be faithful with the rules and what to do. But it really did heal me, I don't have any pain and I'm wonderful now. I think your wraps are wonderful. I did everything they said to do, and no kidding, in about four and a half months I was doing better. I've told other people about this, and they don't understand why you feel so strongly about it. But I've tried so many things that other people did - that seemed to work for them, but didn't work for me - and this worked.

Barb from Idaho BFST FootMay 13, 2023

Medical Function - BFST® Wrap - Accelerated Healing

The BFST® Foot Wrap works to actively stimulate blood flow through the bottom of your foot. This is very important because when your foot is at rest, blood flow to the injured area is severely impaired, in turn stalling the healing process. It's healthy, high-quality blood flow that enables the healing process, so adequate blood flow is required if you want to heal your Plantar Fasciitis properly and quickly.

People love the way BFST® treatments feel. They are very pleasant and relaxing. During treatment, you will notice a slight warming sensation in the bottom of your foot. Some people also experience a slight tingling sensation resulting from the increase in blood flow. We recommend 3-4 BFST® treatments per day, spread throughout the day. The effects of each 20 minute treatment last for up to 4 hours, so even when your treatment is over, your blood flow is still working to help you heal.

Almost as important as blood flow is the reminder of your injury. Without the reminder of your injury, you risk feeling a false sense of ability and making your injury even worse than it already is. Avoiding re-injury is fundamental to rapid recovery, which is why we recommend that you continue wearing your wrap between treatments. Simply unplug the controller from the device and remove the Energy Web® from inside the pocket. BFST® Wraps are designed to be worn even when not plugged in, to help protect and support the injured area. This prevents re-injury and contributes towards a faster healing time.

What Does the BFST Feel Like?

Honestly? Not much. That's a good thing. The BFST® has been designed to use Electromagnetic Energy to stimulate blood flow underneath the surface of the skin. It is designed to help give you the fastest healing time possible, in the comfort of your home. A lot of our customers call us and tell us that they don't feel heat, or that they don't feel vibration or pulsing. The BFST® isn't supposed to do either of those. Traditional Heating Pads just create surface heat and bring blood flow to the surface of the skin and away from the injured tissues. TENS units pulse and vibrate to overstimulate nerves to very temporarily relieve pain, but pulsing and flexing muscles uncontrollably will cause further damage. Both of those are not good solutions for quick healing.

The BFST® Wraps work similar to an MRI machine. If you listen closely, you can hear the frequencies inside the Energy Web® change throughout the 20-minute cycle. This is the changing intensity of the energy that's being emitted from the wrap throughout your treatment. Just like an MRI machine you can't feel anything, but a lot is happening. Just turn on the 20-minute timer, sit back and relax until your treatment is complete. Your body will do the rest. Your body is incredibly powerful, and knows exactly what to do with all of that nutrient filled blood flow that's passing by the injured tissues.

During each BFST® treatment you will only feel a mild warming sensation. This is your body responding to the BFST® treatments by increasing your subdermal bloodflow. The more BFST treatments you do, the less warmth you're going to feel. This is a good sign. This means that your circulation through your injury is improving, and your injury is improving.

ColdCure® Wraps Works In Minutes!

Fast Response Time

Avoid the dangers of pain killers. King Brand ColdCure® Plantar Wraps are much safer and more effective than pain killers. ColdCure® Wraps start relieving the pain caused from Plantar Fasciitis within minutes. There's no need to wait for 20 minutes for your pain killers to start working. There's no need to wait 4 hours between treatments! ColdCure® Wraps are specifically designed for your foot. It doesn't matter what size your foot is, this is a custom wrap specifically designed to reduce the swelling in your foot, and you can use them as much as you like. If there's pain, apply your ColdCure® Wrap!

Dealing With Pain - Consult with us for Free!

Plantar Fasciitis can be so painful and debilitating that it causes us to rely heavily on pain killers. But honestly, pain killers are not your friend. It is understandable that you are looking for the relief from pain. Remember, though, the pain is there to stop us from hurting the area further. The pain is your body saying, "please stop doing that!" While pain killers are a welcome relief, they can be dangerous to take when you're active. Pain killers can completely block the pain signal, making you unaware of any further damage you could be doing to your foot. Pain killers should be restricted to times of rest.

Treatment Without Drugs

When it comes to pain killers, some products are much more effective than others. Some can actually help your injury when used correctly and others will only make it worse. According to the National Institute of Health, our own government body tells us that Acetaminophen overdose is the leading cause for calls to Poison Control Centers (>100,000/year) and accounts for more than 56,000 emergency room visits. And acetaminophen (Tylenol) won't help you get better one bit. It only puts you at risk of more injury. If you want help choosing the right pain killers and want advice on how to use it more safely and correctly, give us a call at 1-844-672-9440. We will give you excellent guidance. No charge. No purchase necessary.

This the third day and I already see a difference, I've been dealing with Plantar Fasciitis for over a year. I've been doing what you said resting, icing, and heat (BFST). They said surgery doesn't really work, cortisone doesn't really work, and I thought I'd just be hurt forever. Its amazing, I really appreciate it. It's just going to get better, yay!

Kathy from Florida BFST Foot | ColdCure FootMay 03, 2023

Medical Function - ColdCure® Wrap - Extreme Pain Relief

Foot ColdCure® Wrap

The ColdCure® Foot Wrap provides superior relief of the swelling and pain that comes with Plantar Fasciitis. ColdCure® Foot devices use cold and compression together, because cold and compression are the two things you need to eliminate pain and swelling as quickly and effectively as possible. The application of cold compression must be uniform and complete if it's going to work the best, and this is exactly what ColdCure® Foot Wraps provide.

We developed ColdCure® technology as a safe alternative to standard ice packs. Most people aren't aware of the serious dangers that ice packs pose. Ice packs can freeze your skin and cause 'cold burns', resulting in permanent damage to your underlying tissue. Not all freezers are the same. When you take your King Brand ice pack from the freezer, if it is safe to use it will be flexible enough to put in the wrap. If it is too cold and can damage your skin it will be stiff. This is by design. Within a few minutes a stiff ice pack will become flexible and safe to use. Don't worry, it will still be very cold - just safe and cold and the cold will last a long, long time. Better yet, our XC gel is hyper conductive so the cold in the pack moves to where you need it. Don't get hot and cold spots. The cold moves to your injury from all over the pack for maximum treatment effect.

Plantar Fasciitis Tape Application

The ColdCure® Foot Wrap comes with 3 swappable gel packs that contain our amazing XC RigiGel® formula. While other gel formulas are watery and mushy, ours is firm yet flexible. XC® gel doesn't move around inside the pack. It stays in place where you need it, even under heavy pressure for long periods of time. One gel pack is inserted inside the wrap at a time, so you can have the other two charging in the fridge or the freezer to keep your therapy going. There's no need to take breaks between treatments. You can keep using the wrap as long as you need the pain relief.

It definitely works, I've been trying to use it every day, at least twice a day. I'm on my feet and work retail so its a little hard to do it all the time, but I liked it so much that I ordered another one for my opposite foot so I could do both at the same time. For the very first time in probably about 15 years, I was able to finish the treatment, stand up on my feet, and not have them hurt so bad I want to fall. That's pretty amazing to me. I know its working. It cost me 300 dollars for a shot in my foot and the shot was more painful then my foot was before. Its worth the money for me to get another one of these to have them at all times and not worry and treat both feet at once.

Kimberly from Florida BFST FootMay 03, 2023

The BEST Experience Ever

Before they get injured, most people have never heard of King Brand. There was no need. Our purpose is highly specialized. But after they've experienced King Brand, our customers never forget us.

At King Brand, we want you to have the best experience possible. We want you to get better. We want to teach you how to use our products, and how to get the best results. Our team of Treatment Advisors spend countless hours being trained on how to support our customers as best as they can. They are endlessly learning how to treat specific injuries and how each of our products work. And that's all they do. All day long they guide people on how to treat soft tissue injuries exactly like yours.

15 years since our beginning. And every year we've continued to improve our products. We constantly improve them to make them more and more effective. We have invested heavily into our technology and that's why the products work so well.

We now have thousands of 5 star reviews from very happy customers. We have shipped over 500,000 products to over 300,000 injured customers. Many of them have received our personal coaching on how to get the best results. We reach out to all of our customers after their products are delivered to offer our support and knowledge.

Our Treatment Advisors aren't sales staff. They have no expectation to sell our products. There are no commissions. Their job is to help you get better. Our Treatment Advisors will only help educate you on how to get the best results using our products. They will honestly let you know if our products aren't able to assist you with your healing.

The products work incredibly well. The Treatment Advisors are here to support you. People who've used King Brand products before, always come back to us if they have another injury. They search for us by name because they remember how well we helped with their last injury. We have many, many customers who were so happy with their experience that they come back over and over again to buy products for family and friends. People recommend King Brand and that's the best testimony of all.

And you have a money back guarantee. We will help you get better.

KB Support Tape - Use All Day During Work & Play

KB Tape

KB Support Tape provides your Plantar with a protective layer to help balance your weight and prevent further damage. This will contribute towards faster and more complete healing.

KB Support Tape comes in 2 styles: Pre-Cut Strips and a Continuous Roll. These 2 styles come in 3 different colors: Blue, Black & Beige. There's no functional difference between the colors, they just let you express your personal style.

Plantar Fasciitis Tape Application

The Pre-Cut Strips of KB Support Tape are ideal for people who want to use their tape on-the-go. Since they're already cut into ready-to-use strips, you can apply and go! Each roll of Pre-Cut KB Support Tape contains 20 individual strips. Each Pre-Cut Strip is 2 inches wide and 10 inches long.

The Continuous Rolls of KB Support Tape are perfect if you are looking for a more customizable tape. You can cut the tape into a variety of different lengths and sizes to achieve a completely unique application for your plantar. Each box contains 1 Continuous Roll of KB Support Tape that is 2 inches wide and 16 feet long.

Applying KB Support Tape® is easy. Typically when applying the Tape, you will use two pieces. One 5" piece and one 10" piece. If your feet are smaller, or the tape feels too long, you can shorten the tape by a few inches to customize your application. Where the two pieces of tape overlap, is where you are feeling the most pain. The shorter piece will run perpendicular to the plantar fascia ligament. The longer piece will be applied along the length of your foot and continued up the back of your ankle.

The KB Support Tape stretches along it's length. When applying the tape, you want to have between 50% and 75% stretch when applying. The end 1" of tape will be applied with no stretch. This is called your anchor. Having an anchor will allow you to have more mobility without having to worry that the tape will peel off prematurely.

Over time, try modifying your unique taping method to ensure that each application you're getting the best support. Always use your pain as a guide. You'll know the best taping style because you'll really notice how much less your foot hurts through the day when you have it applied correctly.

I received it Wednesday, two days ago, and my foot is starting to feel pretty good now! I like the ice pack because it does the whole bottom of the foot and the back. The blood circulation seems like it's helping, because I notice that after I do my treatment, my foot doesn't hurt for a few hours. I'm glad I found you guys online, because nothing was working. I'm a golfer and even practicing was hurting a lot. I'm feeling pretty good, hopefully it keeps getting better!

William from California ColdCure Foot | BFST Foot | Roll TapeMar 31, 2023

Combination Therapy
BFST®+ ColdCure® Treatments

BFST® for Rapid Healing
ColdCure® for Pain & Swelling
KB Tape to Prevent Re-Injury

Step 1: Relieve the Pain

Use the ColdCure® Wrap several times a day to reduce not only the visible swelling you may see on the surface, but also the inflammation you may have and cannot see, deep down in the soft tissue.

Step 2: Improve Mobility

Combination Therapy

Avoid using the BFST® Wrap until your inflammation and swelling has subsided. Start your BFST® treatments on Level 1. For maximum benefit, please take into consideration that each 20 minute treatment optimizes your blood circulation for an average of 4 hours. We recommend 3-4 treatments daily, spread throughout the day. During the day, do a BFST® treatment every 4 hours or before any type of physical activity. This can include anything that puts a strain on the injured area (walking, standing for extended periods, etc). This can also be used for preventative measures after a full recovery to optimize your blood flow.

Step 3: Treat Flare-Ups

Do a ColdCure® treatment any time you experience a pain flare-up or after any physical activity to prevent further injury and reduce swelling and inflammation. Wait 30-45 minutes after your ColdCure® treatment to use BFST® again. This time will allow the blood flow and body temperature to regulate again. Refrain from using ColdCure® within the 4 hours following your 20 minute BFST® treatment. This will counteract the treatment. If necessary, use the ColdCure® Wrap for pain control, then follow up with another BFST® treatment.

Step 4: Use KB Support Tape

Any time you're not doing a BFST® or ColdCure® treatment, wear KB Support Tape over your Plantar Fascia. More Tape means more support, so if you're doing something physically demanding, you may want to apply an extra layer of Tape. If you're taping and doing multiple BFST® treatments throughout the day, do your first BFST® treatment before the Tape is applied and your last treatment after it has been removed at the end of the day.

Step 5: Complete the Healing Process

When you're recovering from Plantar Fasciitis, the pain ends long before you've finished healing. In fact, the pain is usually gone once you're about 20-30% healed. The healing process is very complex and takes much longer than most people realize. (You can click here for the full story.) The key thing to remember is that long after the pain stops, your Plantar Fascia is still healing. This means you need to keep doing BFST® treatments in order to complete the healing process. Doing regular BFST® treatments for months after the pain is gone is extremely beneficial. Do a BFST® treatment prior to any physical activity. This will act as a warm up for your circulatory system. You should also continue to tape your Plantar Fascia to help prevent re-injury.

Click here for more information on Combination Therapy

Track Your Symptoms and Treatments

Track Your Symptoms

Do you want to find out how well you are recovering from your Plantar Fasciitis? Track your Symptoms and Treatments using our Symptom Tracker. This easy to use tool provides a method for you to log lots of information about what you're experiencing, how you are managing your condition, and how your life is impacting your condition. Our specialists can review the information and provide you valuable feedback on a routine to minimize re-injury and shorten your recover time.

Think about all the times you've wished you had asked your doctor or therapist about something you forgot to mention. When you see them they rush you and you're back out the door quickly and you're kicking yourself for not getting your questions answered. Have questions? At any time you can request a King Brand Trained Treatment Advisor to reach out to you to answer any questions you might have about your treatments, recovery, symptoms and much more. You can record all the notes and information you want in symptom tracker so the specialist always has all the information possible to give you the best advice. This is much better care than you get with the usual medical network. All this is free as a King Brand customer.

Click here for more information on King Brand® Symptom Tracker

BFST® Devices are Electrical Medical Appliances that
actively stimulate blood flow in injured tissue.

BFST® devices heal soft tissue injuries.

BFST® Wraps are Class II FDA Registered medical devices. This means they meet very high standards of quality, safety and performance. These devices were manufactured and tested to comply with the regulations that the FDA and Health Canada have established. Consumer grade products that you can buy at the store can't say the same. Consumer goods aren't held to the same high standards as medical grade devices like the BFST® Wrap. The FDA and Health Canada hold medical device manufacturers accountable, unlike consumer goods manufacturers whose products are lower quality.

The Blood Flow Stimulation Therapy (BFST®) Wrap is designed to promote blood flow in injured tissue below the dermal (fat and skin) layer. Utilizing our proprietary Energy Web®, specially controlled and incredibly safe EMR energy envelops the affected body part and stimulates blood flow in the soft tissue deep beneath the skin. The resulting blood flow brings oxygen and nutrient-rich blood to the injured area, accelerating the healing process.

BFST Power Controller

BFST® Wraps come with a 3 level power controller. We recommend that everyone starts at Level 1 and works their way through the levels gradually as their Plantar Fasciitis heals. Proceeding immediately to Level 2 or 3 will not speed up your healing time. You need to condition the body first. When you first start your treatments on Level 1, you may feel a slight warming sensation in the treatment area. This is because, at first, your circulation is poor. The more treatments you do, the better your circulation will become and the less warmth you will feel. This is good. As the warmth lessens from treatment to treatment, this is an indication that your circulation is improving. Better circulation means blood flow all the time, not just during treatments. This is the goal. When you feel almost no warmth during a treatment, it is time to move up to the next power level. Don't rush it though, more heat doesn't mean better treatment. In fact, less heat means better treatment, so take your time moving up in levels.

Plantar BFST® Wrap

BFST® Wraps are the heating pads of the future. Heating pads bring blood to the surface of your skin and make it hot to the touch. BFST® Wraps stimulate blood flow deep beneath your skin to repair your damaged tissue. Bringing blood to the surface of your skin does nothing to heal the injury deep below. BFST® Wraps work to actively heal your soft tissue injury through the promotion of blood flow. Heating pads can't do this.

The Energy Web® of the BFST® Foot device comes inserted inside a soft, comfortable neoprene wrap. The wrap molds the Energy Web® to the bottom of your foot and up the back of your heel to target the entire Plantar Fascia region. This ensures that you receive an even distribution of energy over the entire injured area. The wrap comes with a removable Velcro® belt that you can apply around your foot to adjust the fit. The BFST® Wrap does not need to be removed following a treatment. Simply unplug the device and remove the electrical components. This will act as a reminder of your injury and help prevent further damage to your Plantar.

The Medical Tape Advantage

What sets KB Support Tape apart from the other tapes out there? For one, it's not athletic tape, it's medical tape. This means our Tape is manufactured to ISO 10993 standards, which ensures that our Tape is made from extremely safe, biocompatible materials. Our Tape is actually made from materials that are safer than most baby products, including toys, clothes and even diapers. Don't let the big brand tapes fool you! Most of them are made from toxic materials, because there are no standards for athletic tape. Some big brand tape glues even contain carcinogenic ingredients. At King Brand®, your health and safety is of utmost importance, which is why KB Support Tape is manufactured to such high standards.

ColdCure® Devices - Extreme Pain Relief

ColdCure® Devices are NOT typical cold or ice packs.

Foot ColdCure® Wrap

For dealing with the swelling and pain associated with Plantar Fasciitis, nothing works better than cold and compression, and if there is a lot of pain and/or inflammation present you will want to start with ColdCure® treatments.

All of our gel packs are custom designed for the shape of the body part they're intended to treat. Each body part is uniquely shaped, which is why all of our gel packs are uniquely shaped too. This means you're getting the best coverage and treatment possible. The ColdCure® gel pack is enclosed in a soft, comfortable, quality neoprene wrap. It conforms to your body to ensure that your foot receives an even distribution of cooling power.

ColdCure® technology was developed specifically to address the need for a cold compression device that does not freeze the skin and underlying tissue. Our gel packs pose no threat of cold burns. This makes them much safer to use than other products that use ice, which can cause the skin to freeze, leading to permanent damage. ColdCure® gel packs are completely safe to use for extended treatment durations, meaning faster relief of pain and swelling. Our ColdCure® technology is a huge improvement on regular ice packs.

Each ColdCure® Wrap comes with 3 swappable gel packs that have 10x more cooling power per lb than other products. An excellent value! Unlike other gels that are mushy and watery, our gel is firm but also flexible. ColdCure® gel packs contain 3x more gel than other packs, for maximum coverage of your plantar. And, the gel inside the wrap doesn't move around. It stays in place to ensure the effective treatment for the bottom of your foot.

The gel packs are inserted inside the wrap one at a time, so you can have the other two charging in the freezer to keep your cold therapy going. Do treatments in 20 minute intervals throughout the day, for as long as you need relief.

Other gel packs are notoriously famous for having hot and cold spots. When cold pressure is applied to the foot, the gel starts to warm up in that specific spot faster than the rest of the pack. At King Brand®, our XC RigiGel® formula helps to distribute the cold energy evenly throughout the pack. The cold energy in our gel packs is transferred from the cool spots to the warm spots much more effectively. Yet another feature, this valuable improvement makes treatment much more effective, as your painful, swollen plantar will receive the cooling power of the entire gel pack. The temperature-balancing power of this gel formula is unmatched.

Plantar Coverage Zone

If you want to get rid of your Plantar Fasciitis as quickly as possible and return to your regular activities, use the ColdCure® and BFST® Foot Wraps. All King Brand® ColdCure® Wraps are FDA Registered Class I medical devices. They exceed all government and health agency regulatory requirements for cold therapy, specifically for use in treating soft tissue injuries. When applied, these medical grade cold compression wraps will immediately reduce the risk of further damage from excessive swelling. Doctors and Therapists agree that controlling swelling is a fundamental part of reducing long-term, permanent damage resulting from soft tissue injuries.

King Brand® Quality

Quality Seal

King Brand® soft tissue rehabilitation medical products are the #1 choice by top Athletic Therapists and Medical Practitioners worldwide. We provide guaranteed results and customer satisfaction. Like all King Brand® products, there simply isn't a better performing option. All King Brand® products come with a 100% satisfaction guarantee. Try our products and if you are not completely impressed, you can send them back for a full refund. We know you will love them though because over one-hundred thousand people already use them and rave about the results.

Click here to see our Customer Testimonials

The King Brand® products shown are FDA Registered medical devices. That is not all. They have also been registered with Health Canada which means they have received twice as much review.

FDA and Health Canada Registration does not mean that we fill out a form to become Registered. Our claims are quite significant, and because of these claims the government agencies visit for week-long inspections to ensure that the end user is always receiving the safest effective medical devices we can offer. With two different countries of regulators this means our products get twice the oversight, ensuring exceptional quality and performance.

It is not required but we are also ISO-13485 compliant. This enforces standards are established by the International Standards Organization for global manufacturers of medical devices.

It is not required by any regulator, but we use only the safest materials in our products. ISO-10993 regulation ensures that our products are made from higher quality materials than most baby products, including diapers. This is the highest bio-compatibility safety standard in the world. This is the highest hospital grade - think Intensive Care and Operating Rooms. Our materials go through ISO-10993 testing to ensure they are safe for you. No consumer products are produced to this high standard.

King Brand products are, in fact, hospital grade through and through. ISO-60601 is the International Standard for Medical Device safety from an electrical standpoint. In spite of the BFST® being an electrical device, BFST® can be used in hospital emergency rooms and operating rooms without affecting other equipment. You can use any medical device with a BFST® and neither device will know the other one is there. This is a very tough standard to meet, but we do it and you benefit.

King Brand products meet over 20 different safety and quality standards that are not required even for medical devices and FDA registration. If we think there is anything that can be done to make our products safer and more effective, we have done it. That is the approach to everything we do and that is why our company and products are so highly regarded.

Click here for more information on our FDA Registration
Note from KB WebMaster - The text below is primarily intended to assist with Google properly classifying this page content. To learn more about our products please visit our website.
There are many myths surrounding the treatment of plantar fasciitis. Night splints are bad, not good. Night splints stretch your foot and will only make your condition worse. Orthotics will push up on the bottom of your foot, causing re-injury. Rolling the bottomg of your foot on a ball is a bad idea. This upward force on your plantar will cause further pain and injury. Towel stretching forces your foot into an unnatural position and puts strain on the plantar. Towel stretches will only undo your healing. Cortisone shots are associated with many risks and complications, the worst of which is the rupture of the plantar fascia. Step stretches are another exercise that will only harm your foot because it puts direct pressure on your plantar. Your plantar is not designed to bear any weight. Surgery for plantar fasciitis should only be considered as a last resort, but is a requirement for ruptured plantars. Surgery can result in blood clots, infection, neuromas, nerve damage and flattening of the arch. If you want to heal your plantar fasciitis quickly, you need BFST. If you want to treat plantar fasciitis pain you need coldcure. plantar fasciitis symptoms are plantar pain and swelling. A sore plantar can be helped with plantar fasciitis exercises although plantar exercises won't cure all plantar injuries. Some plantar injuries require plantar fasciitis surgery. This may heal the injured plantar but the pain in your plantar after surgery can be severe. The best plantar fasciitis treatment is BFST. The best plantar fasciitis pain treatment is coldcure. These wraps are incredible. They feel comfortable. They work.