King Brand Company
You are now chatting with KB Support.
ColdCure® Means Superior Relief of Pain & Swelling
Additional Information
King Brand Coldcure boxes King Brand Cold Cure Wrap

The Difference Between ColdCure® Wraps and Everything Else on the Market is HUGE


If you've read through any other parts of our site, you will quickly have learned that King Brand Healthcare® is all about making the best products you can possibly get. ColdCure® Technology represents a massive step forward from RICE to RCCE®. And that step is much greater than most people realize.



RigiGel® Keeps The Cold In Place


Only King Brand® ColdCure® gel packs contain our amazing RigiGel® technology. RigiGel® isn't watery like other gel formulas. This means it stays in place to treat the affected area, and doesn't migrate to other parts of the pack like gooey blue gel does. RigiGel® is actually unmoveable under pressure. It remains firm enough to stay in place, but flexible enough to mold comfortably to your injury.


XC RigiGel® Eliminates Hot Spots


XC RigiGel® is a further improvement on our RigiGel® technology. While the gel itself doesn't move around inside the pack, the cold energy does. Our XC RigiGel® technology distributes the cold energy evenly throughout the pack by moving it from the cool spots to the warm spots. This eliminates the potential for hot spots, meaning you always gel an even, consistent cold treatment. This temperature-balancing feature can only be found in a ColdCure® Wrap from King Brand®.


PerpaChill® Means Outstanding Cold Capacity


Our gel packs also contain something called PerpaChill® technology. PerpaChill® gives our gel packs amazing cold capacity -- our gel packs hold much more cold than other packs. This means they stay cold for much longer durations than other packs. In fact, they have 3x more cooling power per lb than ordinary gel packs. This means faster, more effective relief of pain and swelling.



Tons of RigiGel® Makes Tons of Difference


Not only do ColdCure® gel packs hold more cold, they also contain 3x more gel than ordinary packs. This means maximum coverage of your injury. This makes a huge difference in the treatment you receive. Most traditional ice packs only contain a little bit of gel, because a pack with tons of gel is more expensive to make. But if you really want to relieve your pain and swelling as quickly and effectively as possible, you need a pack with tons of gel. That's why we designed our own gel packs and developed our own unique gel formula. A bigger pack with more gel inside means superior treatment of your pain and swelling.


All of our ColdCure® Wraps come with 3 swappable gel packs (except for the Large Body Wrap, which comes with 2). This means you can have 1 gel pack inside the wrap for your treatment and 2 more charging in the freezer, so you can swap them in and out to keep your cold therapy going. ColdCure® gel packs are large enough to cover your injury, but are never bulky. For example, our Leg Wrap comes with 3 gel packs that weigh about 4 lbs (2 kgs) and that's just the gel packs alone. Compare that to most other ice packs or cold wraps on the market that weigh less than 1 lb, including the wrap. More gel means maximum relief of pain and inflammation.


For Safer Treatments, Follow RCCE®, Not RICE


Rest, Cold, Compression, Elevation

Most people think that RICE - Rest, Ice, Compression & Elevation - is the formula to follow when treating a soft tissue injury. The truth is that ice can actually freeze your skin and numb your nerves, causing 'cold burns' and even permanent damage to your underlying tissue. The proper solution is RCCE® - Rest, Cold, Compression & Elevation. We don't want to apply ice, we want to apply cold that is just above freezing. Yes, you want cold - and lots of it - but not so cold that it is below the freezing point of water.


RigiGel Is Just Right

Ice pack injuries are so common, there are actually law firms that specialize in representing people who suffer from them. XC Gel® packs stay in the safe, effective zone of 32°F / 0°C. While ice and blue gel packs will rapidly rise in temperature, our gel packs go to 32°F / 0°C and stay there for a long time.


While we recommend that you store them in the freezer, you can store the XC Gel® packs in the fridge if you prefer them to be less cold. For optimum usage, keep one of the packs in the freezer and the other two in the fridge and you will get hours of non-stop cold therapy to take away your pain.


Cold Compression Means Maximum Relief


Foot ColdCure Wrap

ColdCure® Wraps provide firm, even compression for effective relief of pain and swelling. The wrap applies uniform compression to the injured area with no gaps in pressure. To be as effective as possible, the compression needs to be uniform and complete, and ColdCure® Wraps provide exactly that.


ColdCure® Wraps are made from soft, stretchy neoprene. They're incredibly easy to apply and adjust to find the right fit. Both the wrap and the gel packs are specially designed for the shape of the body part. The wrap can be worn without the gel inside as a light support for your injury between treatments. The wrap is very comfortable to wear.


We have ColdCure® Wraps for the Achilles, Elbow, Knee, Foot, Ankle, Shoulder, Back, Wrist, Leg and Arm. We also have a Large Body Wrap that can be used on several different areas of the body.


What's the Bottom Line?


  • ColdCure® gel packs have more cold capacity, for colder and longer lasting treatments
  • Our gel packs contain more gel per pack, providing maximum coverage of your injury
  • ColdCure® gels are specially designed to mold around the shape of the body part
  • Our gel packs stay at 32°F / 0°C for safer treatments and no risk of 'cold burns'
  • The Wrap offers amazing cold compression for superior relief of pain & swelling

ColdCure® Wraps fit better, last longer, stay colder, work faster, target pain better, and are made of ultra-safe materials. The benefits are endless. You can be sure that a King Brand® cold compression wrap with ColdCure® technology is far superior to any other product on the market in many, many ways. Start feeling better today.


King Brand® Quality


Quality Guaranteed

King Brand® soft tissue rehabilitation medical products are the #1 choice by top Athletic Therapists and Medical Practitioners worldwide. We provide guaranteed results and customer satisfaction. Like all King Brand® products, there simply isn't a better performing option. All King Brand® products come with a 100% satisfaction guarantee. Try our products and if you are not completely impressed, you can send them back for a full refund. We know you will love them though because thousands of people already use them and rave about the results.


Click here to see our Customer Testimonials

King Brand® ColdCure® and BFST® Wraps are FDA Registered medical devices. They have also passed the Health Canada, ISO 13485, ISO 10993 and IEC 60601-1 3rd Edition processes. ISO 10993 is of great importance when it comes to material safety. This standard ensures that our devices are made from 100% biocompatible materials. These devices are manufactured and tested to the highest safety standards in the industry.


Click here for more information on our FDA Registration

Note from KB WebMaster - The text below is primarily intended to assist with Google properly classifying this page content. To learn more about our products please visit our website.
ColdCure is the best ice pack money can buy. Ordinary ice packs are not as good as a ColdCure ice pack. Ice packs reduce swelling. ColdCure ice packs relieve pain. We have knee ice packs, ankle ice packs, shoulder ice packs, elbow ice packs, back ice packs and general ice packs. Cold Curer wraps have reuseable ice packs. Reuseable gel packs are a better name. Ice packs are actually not as good as cold packs. Our gel packs stay cold and stay in place. There are many reuseable icepacks on the market, but none are as good as coldcure for relieveing pain and keeping you safe. reuseable ice packs that are stored in the freezer can be dangerous. They can cause the skin to freeze. ColdCure cold wraps don't have that danger. There is only one excellent Cold compression wrap. The best ice pack is the coldcure wrap.