Advanced Shoulder Pain Therapy
Additional Information

Additional Images
(Click image to enlarge)

Shoulder Muscles

Healthy Rotator Cuff

Injured Rotator Cuff

Back View

Frozen Shoulder

Healthy Shoulder vs. Frozen Shoulder

Shoulder Injury

Shoulder Ligaments

right Column

Shoulder Pain Treatment

Professional Shoulder Pain Treatment





Healing Solutions for Serious Shoulder Pain



    You don't have to suffer. You don't have to wait.

  • You can reduce the pain and swelling.
  • You can heal quickly.

All YOU simply need is the right treatment.

One Super Important Fact:


One Super Important Fact

If you have chronic Shoulder Pain, odds are you have an underlying shoulder injury or condition causing that pain. If you want to get rid of the pain for good, you need to treat the injury or condition causing the pain. While you do need to relieve the pain, it's important to understand that this won't heal the injury.


Top or Side Shoulder?


Top and Side Shoulder Coverage Zones

We have two different Shoulder Wraps that target two different areas. It all depends on where your Shoulder Pain is located and what is causing that pain. Generally speaking, if you have a Supraspinatus or Infraspinatus injury, a Labrum Tear, or a case of Frozen Shoulder, you should use the Top Shoulder Wraps. If you have Upper Bicep Tendonitis or a Deltoid injury, you should use the Side Shoulder Wraps. It all depends on what area you need to target. Rotator Cuff injuries are a little more tricky, as it depends on which part of the Rotator Cuff is injured. Pay attention to where the pain is. Is it closer to the "top" or the "side"? Take a look at the coverage zone image to the right to determine which wrap would best target your injury.


The Ultimate Solution:


If you really want to get better, here's exactly what you need to do.


  • Wear a ColdCure® Wrap as much as possible to relieve your pain and swelling and protect your shoulder from further damage.
  • Do a BFST® treatment first thing every morning. Do 2 or 3 more BFST® treatments throughout the day. This will help you heal quickly.
  • Avoid re-straining the injury as much as possible. Using KB Support Tape can help with this. Giving your shoulder a rest is hard, but it is very important in the early stages of healing.

Do this and you can get rid of your Shoulder Pain - finally.


Blood Flow Is Essential For Healing


Improved Blood Flow with BFST

You don't have to wait for endless months in pain. You can heal much more quickly with the right treatment. For a shoulder injury, blood flow is the most critical element in rapid recovery. Blood Flow Stimulation Therapy® (BFST®) gives your shoulder the blood flow it needs to heal quickly and completely.


Enhanced blood flow brings extra oxygen and nutrient-rich blood to your injury - a requirement for the body to heal itself. Unfortunately, an injured shoulder at rest often has restricted blood flow, which in turn limits the body's ability to heal. Physical activity will promote blood flow, but all too often it also results in small but frequent re-injury, which extends your healing time and greatly increases the amount of scar tissue that develops. With a King Brand® BFST® Shoulder Wrap, blood flow can be stimulated in your injured shoulder while you are at rest. With improved blood flow and without physical activity and the risk of re-injury, you can recover from your shoulder injury at a surprisingly rapid rate.


BFST® Devices are Electrical Medical Appliances that
actively stimulate blood flow in injured tissue.

BFST® devices help heal soft tissue.

BFST® stimulates blood flow through your shoulder while you are at rest. This is very important because while at rest, an unaided and inflamed shoulder can otherwise have seriously impeded blood flow. It is the oxygen and nutrient-rich blood that enables the healing process, so adequate blood flow is required for the shoulder tissue to heal properly and quickly.


BFST® treatments are very pleasant and relaxing. People often feel a slight warming sensation in the shoulder area and a slight tingling sensation from the increase in blood flow. We recommend that you do
3-4 BFST® treatments per day. Since the effects of each 20 minute treatment last for up to 4 hours, it's best to spread your treatments out over the course of the day. An ideal treatment regimen would be one treatment first thing in the morning, another treatment in the afternoon, a treatment in the evening, and the last treatment of the day right before bed.


Almost as important as the promotion of blood flow is the reminder of your injury. The reminder is what helps you move with care so you don't overdo it and end up making your Shoulder Pain worse. Avoiding re-injury is fundamental to rapid recovery, which is why the BFST® Wrap is designed to be worn even when turned off. When you finish a BFST® treatment you don't need to remove the wrap. Simply unplug the controller and gently tighten the wrap to your shoulder. This will provide your injury with light support and protection.


You can continue wearing your Shoulder Wrap between BFST® treatments to provide comfortable support and protection for your shoulder. This also works as a reminder to move with care so you can avoid re-injury.


Dealing With Pain


Avoid Painkillers

Shoulder Pain can be extremely frustrating and debilitating. NSAIDs and analgesics such as ASA, acetaminophen or ibuprofen are often used to treat the pain but these drugs do nothing to heal the actual condition. In fact, NSAIDs and analgesics are known blood thinners and make the bleeding worse for fresh tissue injuries. Typical pain medications actually interfere with the healing process. Cortisone injections are used in extreme cases but these too are only intended to address the pain. They do not promote healing of the injury and they put you at a very high risk of further injury.


Painkillers are BAD, Not Good


Painkillers only mask the pain. Without fail this causes people to re-strain their shoulder and make their injury worse. It is understandable that people need relief from the pain, so if you have to take painkillers, try to restrict them to times when you are resting. You can use painkillers to help you sleep. Using them when you are active is a recipe for permanent damage.


Avoid the dangers of painkillers and use a ColdCure® Shoulder Wrap. ColdCure® Wraps do a superior job of relieving the pain and swelling that comes with a shoulder injury, without the negative aspects of painkillers. ColdCure® Wraps also work faster. As soon as you apply the Shoulder Wrap to the painful area, you will feel the cool, soothing relief. There's no 20 minute wait like with pills.


ColdCure® Devices Reduce Pain and Swelling.

ColdCure® Devices are NOT typical cold or ice packs.

When it comes to relieving Shoulder Pain, nothing works better than cold and compression, which is exactly what the ColdCure® Shoulder Wrap provides.


ColdCure® technology was developed specifically to address the need for a cold compression device that does not freeze the skin and underlying tissue. ColdCure® gel packs pose no threat of cold burns. This makes them much safer to use than products that contain ice, which can cause the skin to freeze, leading to permanent damage. Our gel packs are completely safe to use for extended treatment durations, meaning faster relief from pain and swelling. Our ColdCure® technology is a huge improvement on regular ice packs.


The ColdCure® Shoulder Wrap comes with 3 swappable cold packs that contain our unique XC RigiGel® formula. XC RigiGel® stays in place to treat your shoulder pain because it's firm but also flexible. It molds comfortably to your shoulder without moving around inside the pack. Our gel won't move, even under heavy pressure for long periods of time. This means you always get an even, consistent cold treatment. The gel packs are inserted inside the wrap one at a time, so you can have the other two charging in the freezer to keep your therapy going. Do your ColdCure® treatments in 20 minute intervals throughout the day, or as long as you need the relief.


Not only does the Shoulder Wrap act as a reminder when you wear it between treatments, it also helps control inflammation. When you tighten the ColdCure® Wrap after a treatment, it actually works as a compression wrap to bring down any inflammation you may still have in the affected area, which brings you one step closer to healing.


Protect Your Shoulder Between Treatments


When you're not doing treatments with your BFST® or ColdCure® Shoulder Wrap, your shoulder becomes vulnerable to further damage. You don't want to re-injure your already fragile tissue and make your shoulder pain worse. Wear KB Support Tape between your BFST® and ColdCure® treatments to provide your shoulder with extra support and protection.


Our skin is soft and elastic and can stretch much more than the tissue underneath. When you apply KB Support Tape to your skin, it becomes a much more rigid surface than before, serving to limit how much the skin can stretch. The Tape makes your skin a source of outside support to hold your tissue in place, helping to prevent re-injury. That's why we call it armor for your injury.


KB Support Tape - Use All Day During Work & Play


KB Tape
$14.95
Add to Cart

Apply KB Support Tape to your Shoulder between BFST® and ColdCure® Wrap treatments. This will provide your shoulder with ongoing compression to relieve your swelling throughout the day. It will also prevent re-injury by providing support and protection for your injured tissue when you're not doing treatments.


KB Support Tape comes in 2 different sizes: 2 inch wide and 3 inch wide. The 2 inch wide variety is ideal for smaller areas (Foot, Wrist), while the 3 inch wide style is better for larger areas (Back, Shoulder). This also works for your size. Bigger people will prefer the 3 inch wide Tape, while smaller people will prefer the 2 inch wide Tape.


2 Inch Shoulder Pain Application

The 2 inch wide Tape comes in 4 different colors: Pink, Blue, Black & Beige. The 3 inch wide Tape comes in Black & Beige. There is no functional difference between the colors, they just allow you to express your individual style.


3 Inch Shoulder Pain Application

While the 2 inch wide Tape is available in both Pre-Cut Strips and a Continuous Roll, the 3 inch wide Tape comes in a Continuous Roll only.


The Pre-Cut Strips of KB Support Tape are perfect for people who want tape that's quick and easy. Since they're already cut into ready-to-use strips, you can apply and go! Each roll of Pre-Cut KB Support Tape contains 20 individual strips. Each Pre-Cut Strip is 2 inches wide and 10 inches long.


KB Tape Wide
$19.95
Add to Cart

The Continuous Rolls of KB Support Tape are ideal for people who are looking for a more customizable tape. You can cut the tape into a variety of different lengths to achieve a completely unique application for your shoulder. Each box contains 1 Continuous Roll of KB Support Tape that is either 2 inches or 3 inches wide and 16 feet long.


While we found the above application effective for Shoulder Pain, it's only a suggestion. We encourage you to experiment with different applications for Shoulder Pain to find the one that works best for you. Use the pain as a guide. If you feel pain in a specific area of your shoulder, apply the Tape there.


The Medical Tape Advantage


What sets KB Support Tape apart from other tapes? It's not athletic tape, it's medical tape. This means our Tape is manufactured to ISO 10993 standards, which ensures that our Tape is made from extremely safe, biocompatible materials. Our Tape is actually made from materials that are safer than most baby products, including diapers, toys and clothing. Don't let the big brand tapes fool you! Most of them are made from toxic materials, because there are no standards for athletic tape. Some big brand athletic tape glues even contain carcinogenic ingredients. At King Brand®, your health and safety is of utmost importance, which is why KB Support Tape is manufactured to such high standards.


NEW Accessory Sling to Immobilize Your Shoulder


Avoid re-injury and a lengthened recovery time by using the King Brand® Accessory Sling. The Accessory Sling is designed to immobilize your shoulder and arm, helping you avoid the painful movements that can lead to re-injury. Shoulder injuries generally take so long to heal because even the smallest of movements can cause further tissue damage. The Accessory Sling solves this problem by limiting movement of the injured area, which greatly contributes to a faster healing time.


The Accessory Sling can be attached anywhere on your Shoulder Wrap. It's completely customizable to suit your needs. It's also one size fits all and can be worn on your right or left arm. Being able to have your arm in a sling while your shoulder receives cold therapy or additional blood flow is a huge deal, and you can only do this with our Shoulder Wraps and Accessory Sling. This is the ultimate treatment solution for your injured shoulder.


Please note that the Accessory Sling cannot be used on its own or with any products other than the BFST® and ColdCure® Shoulder Wraps.


Free Professional Consulting


Professional Consulting

The purchase of every BFST® and ColdCure® Wrap comes with the free professional consulting services of our King Brand® Advisors. One of our Advisors will contact you 4-5 days after your order has been delivered, to answer any questions you may have and to see how your treatments are going. Our Advisors are extremely knowledgeable when it comes to treating Shoulder Pain. They have also been thoroughly trained on BFST® and ColdCure® technology and treatments. They spend all day, every day helping people just like you. Our Advisors are truly committed to helping you recover and feel better as quickly as possible. They can even help you develop a treatment plan that's specific to your schedule. While one of our Advisors will follow-up with you directly, you are welcome to contact us if you need any treatment advice or guidance.


Combination Therapy BFST® + ColdCure® Treatments


BFST® for Rapid Healing
ColdCure® for Pain & Swelling
KB Tape to Prevent Re-Injury

Combination Therapy means using ColdCure® and BFST® in combination by alternating treatments, as well as using KB Support Tape between your treatments. Combination Therapy is much more effective than using just one treatment or the other. This is because you're getting the pain and swelling relief of ColdCure®, the healing benefits of BFST®, and the protection and re-injury prevention of KB Support Tape, resulting in the absolute best treatment for your Shoulder Pain.


Step 1


Use the ColdCure® Wrap several times a day to help reduce not only the visible swelling you may see on the surface, but also the inflammation you may have and cannot see, deep down in the soft tissue.


Step 2


Combination Therapy is ColdCure and BFST

Avoid using the BFST® Wrap until your inflammation and swelling has subsided. Start your BFST® treatments on Level 1. For maximum benefit, please take into consideration that each 20 minute treatment optimizes your blood circulation for an average of 4 hours. We recommend 3-4 treatments daily, spread throughout the day. During the day, do a BFST® treatment every 4 hours or before any type of physical activity. This can include anything that puts a strain on the injured area (reaching, lifting, etc). This can also be used for preventative measures after a full recovery to optimize your blood flow.


Step 3


Do a ColdCure® treatment any time you experience a pain flare-up or after any physical activity to prevent further injury and reduce swelling and inflammation. Follow with another BFST® treatment 30-45 minutes after your ColdCure® treatment. This time will allow your blood flow and body temperature to regulate again. Refrain from using ColdCure® within the 4 hours following your 20 minute BFST® treatment. This will counteract the treatment. If necessary, use the ColdCure® Wrap for pain control, then follow-up with another BFST® treatment.


Step 4


Any time you're not doing a ColdCure® or BFST® treatment, wear KB Support Tape on your shoulder. If you're taping and doing multiple BFST® treatments throughout the day, do your first BFST® treatment before the Tape is applied and your last treatment after the Tape has been removed at the end of the day.


Click here for more information on Combination Therapy

Medical Function - BFST® Wrap - Accelerated Healing




BFST® Wraps are FDA Registered Class II medical devices. This means they have been designed, tested and manufactured to extremely high standards of quality, safety and performance. These devices comply with hundreds of pages of standards and regulations that are in place to keep you safe and ensure effective treatments. Manufacturers of consumer grade products can't say the same, because they're not FDA Registered.


Blood Flow Stimulation Therapy Action

The Blood Flow Stimulation Therapy® (BFST®) Wrap is designed to promote blood flow in injured tissue below the dermal (fat and skin) layer. Utilizing our proprietary Energy Web®, specially controlled and incredibly safe levels of EMR energy envelop the shoulder and stimulate blood flow in the soft tissue deep beneath the skin. The resulting stimulation brings oxygen and nutrient-rich blood to the injured area of your shoulder, accelerating the healing process.


BFST® Wraps come with a 3 level power controller. Everyone should start their treatments on Level 1 and work their way through the levels gradually as they heal. Proceeding immediately to Level 2 or 3 will not speed up your healing time. You need to condition the body first.


During your first treatments on Level 1, your shoulder will feel quite warm. This is because, at first, your circulation is poor. The more treatments you do, the less warming sensation you will feel. This is good. As the warmth lessens from treatment to treatment, this is an indication that the circulation in your shoulder is improving. Better circulation means blood flow all the time, not just during treatments. This is the goal. When you feel very little warmth during a treatment, it is time to move up to the next power level. Don't rush it though, more heat does not mean better treatment. In fact, less heat means better treatment, so take your time moving up in levels.


BFST® Wraps are far superior to heating pads. BFST® actually works to speed up the healing process by promoting blood flow in the area of injury deep below the skin. Heating pads can't do this. Heating pads bring blood to the surface of the skin, making it hot to the touch. They don't help to heal damaged tissues like BFST®.


The Energy Web® of the BFST® Shoulder device is enclosed in a soft, comfortable neoprene wrap. The wrap shapes the Energy Web® to mold around either the Top or Side of your shoulder to ensure there is an even distribution of energy over the injured area. The wrap has attachable Velcro® straps that ensure a perfect fit. After treatment the wrap can be further tightened to provide snug support and protection for your shoulder.


Complete the Healing Process


When you have Shoulder Pain, the pain ends long before you've actually finished healing. In fact, the pain is usually gone once you're 20%-30% healed. The healing process is very complex and takes much longer than most people realize. (You can click here for the full story.) The key thing to remember is that long after the pain stops, your shoulder is still healing. This means you need to keep doing BFST® treatments in order to complete the healing process. Doing regular BFST® treatments for months after the pain is gone is extremely beneficial. Do a BFST® treatment prior to any physical activity. This will act as a warm-up for your circulatory system. You should also continue taping your shoulder to help prevent re-injury.


Medical Function - ColdCure® Wrap - Extreme Pain Relief



ColdCure® Wraps are FDA Registered Class I medical devices. Cold and compression applied to a painful shoulder immediately reduces the risk of further damage from excessive swelling. Doctors and Therapists agree that controlling swelling is a fundamental part of reducing long-term, permanent damage resulting from soft tissue injuries. The ColdCure® Wrap exceeds all government and health agency regulatory requirements for cold therapy, specifically for use in treating soft tissue injuries.


ColdCure® RigiGel® packs are much safer and more effective than ice and products that use gooey blue gel. Why? Because RigiGel® packs are like ice, but they stay at 32°F / 0°C. While they may start at about -4°F / -20°C straight from the freezer, ColdCure Safe Temperature after a few minutes they will go to 32°F / 0°C and stay at
32°F / 0°C for a long time. This is the ideal temperature for cold therapy, because it's cold enough to relieve your pain and swelling, but safe enough to not cause cold burns. Ice and blue gel packs will also start out at -4°F / -20°C and rapidly go to 32°F / 0°C, but then they will quickly warm up instead of staying in the safe, effective zone of 32°F / 0°C. The XC Gel® danger zone is very small, but the benefits are huge.


While XC Gel® packs are designed to be stored in the freezer, you can store them in the fridge if you find them too cold from the freezer. If you find that the gel is too stiff from the freezer, leave it out for several minutes before inserting it inside the wrap. Once the pack is soft enough to bend, it's ready to use for treatment.


Rest, Cold, Compression, Elevation

Most people think that RICE - Rest, Ice, Compression & Elevation - is the formula to follow when treating a soft tissue injury. The truth is that temperatures below freezing can be too cold to effectively relieve pain and swelling. And these temperatures can also be dangerous. Ice can actually freeze your skin and numb your nerves, causing 'cold burns' and even permanent damage to your underlying tissue. The proper solution is RCCE® - Rest, Cold, Compression & Elevation. You don't want to apply ice, you want to apply cold that is just above freezing. Yes, you want cold - and lots of it - but not so cold that it is below the freezing point of water.


3x More Gel and 10x More Cooling Power

The ColdCure® Shoulder Wrap comes with 3 gel packs that contain 3x more gel per lb than other products, for complete coverage of your shoulder. When stored in the freezer, XC Gel® packs also have 10x more cooling power than other products, meaning longer treatment times without having to swap the gel packs as often. This also means faster relief from pain and swelling. Bigger packs with more gel inside plus superior cooling power means an overall better, more effective treatment.


ColdCure® Shoulder gel packs are specially designed to conform to the shape of your shoulder to provide the affected area with an even distribution of cooling power. Every one of our ColdCure® Wraps comes with gel packs that are custom designed for the body part. This ensures the best fit and treatment possible. We don't just use one generic gel pack shape. Every body part is uniquely shaped, which is why all of our gel packs are uniquely shaped too. This product has 100% been designed as a Shoulder Pain treatment device.


Both the Top Shoulder Wrap and the Side Shoulder Wrap come with 3 Extension Straps that you can attach to customize the fit of your wrap. This makes it easy to find the right fit for your unique body shape. Some people won't need much extension, while some people will need more, which is why we include a Small Strap, a Medium Strap and a Large Strap with every style of Shoulder Wrap. This means our Shoulder Wraps can fit up to a very large person all the way down to a very small person, as well as everyone in-between.



Unique XC RigiGel® Formula


ColdCure Eliminates Hot Spots

Gel packs are notorious for having hot and cold spots. Our XC RigiGel® formula distributes the cold energy evenly throughout the entire pack. When cold pressure is applied to an injured shoulder, the gel starts to warm up in that specific spot faster than the rest of the pack. The cold energy in our gel packs is transferred from the cold spots to the warm spots much more effectively. This is a valuable improvement as your hot, swollen injury will receive the cooling power of the entire pack. The temperature-balancing power of this gel formula is unmatched.


XC Gel® packs have 2 different colored sides: a white side and a gold side. Both sides will give you all the same benefits that our high performance XC RigiGel® formula has to offer. The XC Gel® packs can be inserted inside the wrap with the white side facing towards your shoulder or away from your shoulder since they're not side specific.


King Brand® Quality


KB Quality

King Brand® soft tissue rehabilitation medical products are the #1 choice by top Athletic Therapists and Medical Practitioners worldwide. We provide guaranteed results and customer satisfaction. Like all King Brand® products, there simply isn't a better performing option. All King Brand® products come with a 100% satisfaction guarantee. Try our products and if you are not completely impressed, you can send them back for a full refund. We know you will love them though because thousands of people already use them and rave about the results.


Click here to see our Customer Testimonials®

King Brand® ColdCure® and BFST® products are FDA Registered medical devices. They have also passed the Health Canada, ISO 13485, ISO 10993 and IEC 60601-1 3rd Edition approval processes. ISO 10993 is very important when it comes to material safety. It ensures that our devices are made from completely safe, biocompatible materials. Our devices are made from materials that are even safer than the materials used to make diapers. These devices are manufactured and tested to the highest safety standards in the industry.


Click here for more information on our FDA Registration
Note from KB WebMaster - The text below is primarily intended to assist with Google properly classifying this page content. To learn more about our products please visit our website.<br>shoulder injuries plague many people. A bad shoulder injury causes shoulder pain. There are many symptoms of shoulder pain caused by shoulder injuries. Treatment for a shoulder injury will cause your shoulder pain to improve and your shoulder injury to heal. There's no doubt that to heal shoulder injuries quickly you need BFST treatments. Coldcure will help with shoulder pain. You can cure shoulder pain and a shoulder injury with BFST and coldcure technology. So, if you want to heal your injured shoulder quickly, you need BFST. If you want to treat shoulder pain you need coldcure. shoulder injury symptoms are shoulder pain and swelling. A sore shoulder can be helped with shoulder exercises although shoulder exercises won't cure all shoulder injuries. Some shoulder injuries require surgery. This heals the injured shoulder but the pain in your shoulder after surgery can be severe. The best shoulder injury treatment is BFST. The best shoulder pain treatment is coldcure. These wraps are incredible. They feel comfortable. They work. shoulder surgery. shoulder pain exercises. shoulder pain relief. sore shoulders.